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Entries in IHRSA 2015 International Convention and Trade Show (52)

Monday
Jan112016

Watch the IHRSA 2015 Trade Show Video Recap

Each year thousands of health and fitness industry professionals flood the IHRSA Trade Show to discover the latest innovations, test out equipment, and learn about industry trends—and IHRSA 2015 was no exception.

“This is the place to be,” said Justin Kidd, director of marketing for Power Systems, in the newly released “IHRSA 2015 Trade Show Video Recap.” “This is what I tell my team is the Super Bowl of the fitness club [industry] every year.”

The sold-out exhibition showcased more than 350 exhibitors, giving attendees from 82 countries an unparalleled opportunity to purchase the latest products and services for their clubs.

“If you want to start in the fitness industry, you need to come to IHRSA first,” said Gionata D’Alesio, CEO of Queenax. “Because everything that’s happening—the new trends—start here.”

And, with thousands of fitness professionals gather in one place, enthusiasm was not in short supply.

“The energy here is just off the charts,” said Alberto Perlman, CEO of Zumba.

The Trade Show at IHRSA 2016, March 21-24 in Orlando, is poised to give last year’s show a run for its money. Register now to make sure you don’t miss out on the most talked about event in the health club industry. 

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Monday
Sep212015

‘A Seminal Moment for Us’

For Visual Fitness Planner, it was IHRSA’s 2000 trade show

In the 16 years that Visual Fitness Planner (VFP) has been in existence, the company has experienced a number of transformative moments.

The most significant might just be the one that occurred in 2000 at IHRSA’s 19th Annual International Convention and Trade Show in San Francisco.

Daron Allen, the president and CEO of the company, and founder Mario Bravomalo had arrived from Fort Worth, Texas, with little more than a prototype of their new software product running on three laptops. But when they learned that a vendor booth had opened up at the last minute, they jumped at the opportunity to formally introduce their revolutionary sales and retention tool to the industry.

Nothing could have prepared them for what happened next.

Click to read more ...

Monday
Jun222015

Share inspiring speeches from Arianna Huffington and a host of guest speakers with your staff!

Videos from two IHRSA 2015 sessions are now available. This is an exclusive opportunity for IHRSA members only, and quantities are limited.

Arianna Huffington’s presentation, Redefining Success: The Third Metric That Can Benefit Your Bottom Line (sponsored by SPRI), took place at the iconic Nokia Theatre, home to the Emmy Awards, MTV Video Music Awards and other major concerts and celebrations.

Order now. (Member login required.)

Friday
Jun052015

The Triumph of IHRSA 2015! Convention and Trade Show Highlights

From the start, on March 11, to the finish, on March 14, IHRSA’s 34th Annual International Convention and Trade Show in Los Angeles was a spectacularly exciting, inspiring, and educational experience— a seamless fitness industry success.

And, from the start (“Letters”) to the finish (“Last Rep”), this issue of CBI attests to that fact. In his column, Joe Moore, the president and CEO of IHRSA, sets forth the impressive quantifying stats: 13,000 participants; 8,000 attendees; representing 84 countries; and 388 exhibiting companies. 
At the convention and trade show, records were being broken, left and right!
 While, up front, letter writer after letter writer expresses their qualitative approval: “IHRSA got huge numbers for this year’s convention. The team should be pleased.” “I’d like to pass on my congratulations for a great convention to everyone on the IHRSA team who worked so hard to put it together.”

But metrics and personal testimonials don’t begin to capture the scope, significance, and long-term impact of IHRSA 2015. Throngs flock to this event each year to learn, network, shop, and celebrate the industry’s achievements, and, each year, the convention delivers with scores of meaningful and motivating sessions, seminars, workshops, roundtables, networking groups, and receptions; plus a trade show featuring the newest and most sophisticated products and services created by top industry suppliers.

And this year, by all accounts—it got even better.

“We experienced many milestones and firsts,” points out Molly Kemmer, the incoming chairperson of IHRSA’s board of directors. “Among them: the addition of technology and health-promotion education tracks; keynotes on vertical thinking, encouraging sleep, panning e-mail communication, and influencing behavior change to influence business growth.”

Kemmer is the regional director for EXOS | Medifit, based in Phoenix, Arizona, a leading provider of fitness and wellness center design and management services.

Read more

Click to read more ...

Monday
May182015

IHRSA 2015: Behind the Scenes

One of our venues, the Nokia Theater, impressed all of the IHRSA family. It’s the home of, among other events, the ESPY, Emmy, American Music, and People’s Choice awards, and most people have watched celebrities strutting their stuff there.

We were reminded of this a few days before the convention when the theater’s management contacted us, explaining that they wanted to hold

a press conference announcing the “Fight of the Century”—Floyd Mayweather, Jr., vs. Manny Pacquiao—just two hours before the start of the convention!

Considering the egos of most boxers, we were a bit concerned because, if either boxer arrived late, our event might not be able to begin on schedule. When Mayweather and Pacquiao arrived, the red carpet was out, and the stars were everywhere, as 2,500 reporters gathered for the live TV broadcast.

The crowds left the Nokia Theater just in the nick of time!

As part of the convention planning process, I, as well as many IHRSA staff members, had watched hour after hour of speaker presentation videos, trying to assemble the perfect lineup of keynoters to wow convention attendees.

This year, we chose media legend Arianna Huffington as our first keynote presenter, who spoke about “Redefining Success: The Third Metric That Can Benefit Your Bottom Line.” She stayed long after the presentation, talking to IHRSA members and posing for photos—something everyone enjoyed. So, things were off to a great start! On the second day, Brent Darden, the ex-officio of IHRSA’s board of directors, reminded everyone that we’re all involved in this industry to take part in something bigger than ourselves—that we’re an industry with a purpose.

Magnus Lindkvist, the author and trendspotter, followed Darden. I first met Lindkvist in 2013 when he spoke at the IHRSA European Congress in Madrid, where his unique style and flair for the dramatic earned him a standing ovation. I immediately initiated the process of booking him for the convention in L.A., hoping he’d generate the same response. He did.

After discussing “Thinking About the Future in an Uncertain World,” he stood on a flimsy service table, waving his arms in triumph before an adoring crowd. Another standing O!

Before the trade show opened, I watched the vendors spend days preparing their booths, assembling their equipment, and preparing for meetings—all to make sure we had an enjoyable and instructive experience. This year, the industry’s vendors delivered like never before. There were more innovations, improvements, and product introductions than I’ve ever seen.

Minutes before psychologist Kelly McGonigal, of Stanford University, gave the final keynote on “The Willpower Instinct,” the computer control- ling her PowerPoint presentation was locking up. The problem was corrected just as the auditorium doors opened, and no one in the audience was the wiser. Her research about motivating people, while counterintuitive, could change the way our industry markets to and keeps members.

As you can tell, I loved IHRSA 2015. And I look forward to seeing you at IHRSA 2016 in Orlando, Florida!

 

Thursday
May142015

IHRSA 2015: Behind the Scenes

I’m writing this at LAX, following IHRSA’s 34th Annual International Convention and Trade Show––reflecting on how remarkable it was, and thinking about some of the things that happened before and during the event that most people wouldn’t know.

One of our venues, the Nokia Theater, impressed all of the IHRSA family. It’s the home of, among other events, the ESPY, Emmy, American Music, and People’s Choice awards, and most people have watched celebrities strutting their stuff there.

We were reminded of this a few days before the convention when the theater’s management contacted us, explaining that they wanted to hold a press conference announcing the “Fight of the Century”— Floyd Mayweather, Jr., vs. Manny Pacquiao—just two hours before the start of the convention!

Considering the egos of most boxers, we were a bit concerned because, if either boxer arrived late, our event might not be able to begin on schedule. When Mayweather and Pacquiao arrived, the red carpet was out, and the stars were everywhere, as 2,500 reporters gathered for the live TV broadcast.

The crowds left the Nokia Theater just in the nick of time!

Read more.

Click to read more ...

Wednesday
May132015

IHRSA 2015 Inspiration

Robert Brewster addresses the crowd at IHRSA 2015.Having just returned from IHRSA’s 34th Annual International Convention and Trade Show in Los Angeles, I’m impressed by how dynamic and exciting our industry has become. And by how accurately our association reflects that vitality.

Given the fact that there was so much to see and do, I wish I’d had more than three and a half days to savor the full spectrum of education, innovation, technology, and fun.

Each year, The Alaska Club (TAC) takes a large group of managers to the show. The response is always great, but, this year, the level of positive feedback hit new heights. It was obvious that each individual came away with a significant amount of actionable information from the educational programs and the trade show floor.

In addition, everyone enjoyed the exciting LA Live venue with its many great restaurants and entertainment options.

There were three things that resonated with me most strongly: the quality of the industry-related speakers, the rapid evolution of equipment and technology, and the industry’s ongoing support of Augie’s Quest.

I was impressed by the speakers’ level of professionalism and the quality of the insights they shared. There was something for everyone, regardless of their experience or level of sophistication. If you missed a session or can’t remember a crucial detail, you’re in luck—many sessions are available as downloadable MP3 audio recordings at store@ihrsa.org.

The industry’s suppliers are on a roll, and have positioned us on what, I think, is the cusp of a revolution. I’m convinced the resources they’ve developed that allow clubs and customers to interact more efficiently and productively will have a significant impact on member engagement and retention.

Most of all, I’m proud of our industry for its strong and growing support of Augie’s Quest. This year, the IHRSA community again produced a splendid showing, raising nearly $2 million to fund research to find a cure for amyotrophic lateral sclerosis (ALS). After 10 years, we’re still committed to the goal of eradicating this horrific disease.

Finally, I’d like to add my own praise for what was clearly a great event, and to congratulate the association’s staff for making IHRSA 2015 an extraordinary celebration of the health and fitness industry.

Wednesday
May062015

Leading Consumer Technology Companies, Clubs and Industry Suppliers Discuss Technology & Innovation at IHRSA 2015

At IHRSA’s International Convention & Trade Show in Los Angeles, IHRSA brought together representatives from leading consumer, club and industry supplier companies for a forum discussing Technology, Innovation and opportunities for the fitness industry. Participants included  companies such as Samsung, Under Armour, Fitness Formula, Fitness World, GoodLife Fitness, the Wisconsin Athletic Club, Wexer Virtual, IHRSA president and CEO Joe Moore, as well as technology-thought leaders Bryan Andrus, Bryan O’Rourke, Rasmus Ingerslev and Rob Gregory. 

The objective of the forum was to “embrace technology and innovation for the betterment of the industry” and the participants were asked to: 
  • Update members on innovation and technology
  • Identify club innovations
  • Promote Success by Association
  • Engage businesses outside of the industry
“It was clear from the forum — that the industry is experiencing an unprecedented amount of change, that everyone is focusing on great user experience, and building the value outside of the club walls, “ said Tom Durkin, IHRSA’s vice president of technology, who organized the forum.   Jay Ablondi, IHRSA’s executive vice-president of global products and publisher, stated that in the coming months, IHRSA will create a series of articles and interviews relating to the many opportunities that technology provides for better engaging and serving consumers. 
Wednesday
Mar252015

Sleep On It! Willpower and the Power of ZZZZ

IHRSA’s International Convention, held each March, brings together thousands of fitness industry professionals from around the globe. They come to share ideas, experience the latest fitness trends and new technologies, and learn from each other as well as from some of the world’s most innovative and insightful business leaders. 

One such presenter was Kelly McGonigal, a Stanford University psychologist, who shared the results of fascinating scientific research on what motivates people - and what doesn’t.

McGonigal pointed out that it’s important to recognize the difference between a desire to change and what actually motivates that desire. She noted that, unfortunately, when most people talk about willpower, they think of it as forcing themselves to do things they don’t want to do, and that can be draining. That may explain why people have such a difficult time keeping their resolutions.

Research has shown that when you set up this sort of mental battle – where you feel you’re trying to defeat your behavior rather than advance your goals – it’s difficult to move forward. In the end, force doesn’t work. McGonigal coaches that it is much more productive to set a positive goal, or imagine a future memory, such as how happy you’ll be crossing the finish line of a road race, or how proud you’ll feel for resisting temptation.

Many people make exercise resolutions for negative reasons 
– guilt, shame, body hate, fear of health consequences, etc. – or because of false-hope syndrome. A better motivator is to think about how amazing you will feel if you achieve your goals, be they to lose weight, build strength, increase endurance, etc. Exercising your willpower instinct is really about devoting your attention, time and effort to what matters the most to you. Once you do that, you will begin to see results. To learn more, check out McGonigal’s book: The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do to Get More of It.

Another IHRSA presenter was Arianna Huffington, whose latest book is called Thrive:  The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom and Wonder. In it, Huffington writes that the “third metric” is about well-being, wonder, wisdom, and willingness. She cautions that if we don’t redefine what success is, the price we pay, in terms of our health and well-being, will continue to increase. But when we include well-being in our definition of success, we begin to change how we deal with time, which is central to leading a happier, healthier, and more fulfilling life.

Huffington recommends trying to get eight hours of sleep per day, which is the optimal amount for most adults. She suggests having a specific, consistent time at night when you turn off all electronic devices and disconnect from the digital world. She is also a fan of mid-day naps and has even installed “nap rooms” in the offices of the Huffington Post!

If you’re not getting even close to eight hours, then set a goal to add just 30 minutes of sleep to each day. Her point is that most mistakes and bad decisions happen when people are tired, so you shouldn’t handicap yourself before you even begin your day.

So go take a nap and dream of a fitter you. When you awaken, you’ll be ready to Get Active!

Saturday
Mar142015

Thank You To All Who Attended IHRSA 2015

Our sincerest THANK YOU to all attendees, speakers, sponsors and exhibitors for your participation at IHRSA 2015. Here's a slideshow of photographs from the event.