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Entries in Idaho (1)


Monthly discounts based on number of visits

Incentive is a strong force. If that can include money, then the possibilities of what someone will do is endless.

Elite Health Clubs, in Burley and Twin Falls, Idaho, are banking on this idea to not only get members through the doors, but, more importantly, to better their member's lives.

The two locations are offering "Free Membership" and "Payback Options" that, based on a certain number of visits, will discount the next month's membership, possibly even a free month.

“It’s a numbers game,” explains owner Curtis Mason, “because people don’t always come to the gym. However, we have somewhere around double-to-triple the average gym attendance per membership.”

Visit CBI for more on Elite Health Clubs' ideas.