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Entries in high intensity training (5)


How High-intensity Interval Training Can Transform Your Bottom Line

This is an IHRSA featured post, brought to you by True Fitness.

Even loyal health club members can be distracted by the bright, shiny new fitness fad that seems to emerge every few months. Functional training, barre workouts, indoor cycling in a quasi-nightclub setting, kettlebells—it’s hard to keep up. There’s even a new workout trend where you drum your way to fitness.

Health club owners can’t respond to every new craze that catches the public’s fancy—a row of conga drums isn’t about to replace your cardio room anytime soon. And the smart money remains on the tried and true of traditional exercise options—treadmills, elipticals, free weights, adjustable weight machines—members expect these choices to be available in any gym setting.

So you have a well-stocked club. Great. But are members getting the most out of it?  Because if they’re not reaching their fitness goals, then that shiny object gets a lot brighter.

Continue reading "How High-intensity Interval Training Can Transform Your Bottom Line."

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This Week in the Fitness Industry: Cardiac Patients Encouraged to Hit the Gym

Cardiac Patients Encouraged to Try HIIT at the Gym
In the 1950s, cardiac patients were told that rest was the key to recovery, but now physicians educate patients about the benefits of aerobic exercise, which help the heart become more efficient over time. "The goal is to raise and sustain that elevated heart rate in what we call a training heart rate zone," Dr. Jonathan Whiteson, medical director for cardiac rehabilitation at NYU Langone Medical Center, told CNN. High-intensity interval training (HIIT) has been one of the most popular methods for patients to reach the training heart rate zone since Mayo Clinic began recommending it to those diagnosed with heart attack or heart failure in 2009. Patients are often scared to push their hearts soon after a heart attack, but most trust their doctors enough to try, said Ray Squires, program director of cardiac health and rehabilitation at Mayo Clinic. Among the several thousand patients who have gone through Mayo's 36-week program, "we have never seen a single event during HIIT," he said.

IHRSA 2017 Is Almost Here!

Fitness professionals around the world are preparing to travel to IHRSA 2017, taking place in Los Angeles on March 8-11. We’ll be providing exclusive event coverage here on the IHRSA blog, as well as on our Facebook, Twitter, and Instagram accounts. If you can’t join us in LA, we hope you’ll follow along!

Obesity Linked to 11 Cancers
Obesity has long been thought to increase the odds of developing a wide variety of tumors, but a new study has found “strong evidence” supporting the connection between obesity and 11 types of cancer, Reuters reports. “Researchers analyzed results from 204 previously published studies exploring the connection between obesity, weight gain, waist circumference and 36 different cancers,” the article states. “They found the strongest links were between obesity and malignancies of the digestive organs and for hormone-related tumors in women, according to the report in The BMJ.”

PHIT Introduced in Congress
PHIT, the fitness industry’s top federal legislative priority, was introduced today in Congress. On the national front, IHRSA’s advocacy team has been actively engaging with Congress, the Administration, and allied organizations to promote physical activity and advance the interests of health club businesses, which are instrumental in building a healthier and more prosperous America. As a result of our efforts, the voice of the health club industry is being heard. PHIT (H.R.1267/S.482) was introduced in Congress. Read our full blog post about PHIT.


CrossFit Crosses Over: From Competition to a Health Club Offering

CrossFit has become not only a fitness industry power, but also an industry driver.

With more than 13,000 locations and a market value of around $4 billion, it serves as the very definition of a fitness juggernaut. The acknowledged answer for millennials and anyone else who’s interested in a rigorous workout, it’s carved out a huge international niche.

Last year, in an article titled “Big Gyms Shoot for a CrossFit Vibe, Without CrossFit,” The Wall Street Journal discussed the ways in which traditional clubs were adapting to the phenomenon.

Today, the new trend that the Journal might describe is how clubs are adopting CrossFit. This time, the headline might read, “Big Gyms Shoot for a CrossFit Vibe with CrossFit.”

Way back then, in 2015, the story was about coat-tailing on, capitalizing on, the opportunity that CrossFit had identified and tapped by introducing similar high-intensity programs.

Riding CrossFit’s Coattails

Pura Vida, an IHRSA-member club in Denver, CO, the newspaper reported, had spent $120,000 to revamp a medical office in the basement of its building to generate a “hard-core” vibe. It created a small-group training space with concrete floors, monkey bars, weight racks, and more.

And that was just the beginning.

Continue reading "CrossFit Crosses Over: From Competition to a Health Club Offering."

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Sprint Exercise Enhances Cognition in Adolescents 

Studies have shown that moderate exercise improves cognition in adolescents, but little was known about the effects of higher intensity, sprint-based exercise. A study published in the journal Preventive Medicine Reports examined the acute impact of sprints on cognitive function as measured by a variety of tests. The study included 44 adolescents who performed 10 sets of 10 second sprints with 50 seconds of rest and underwent cognitive tests 30 minutes before, immediately after, and 45 minutes after the sprints.

The results showed that the impact of the sprints depended on which cognitive variable was tested. Executive function (which includes attention control, planning, and focus) improved following high-intensity sprints, but visual-spatial memory and motor speed were not impacted. The authors concluded that “data supports the inclusion of high-intensity sprint-based exercise for adolescents during the school day to enhance cognition.”

Cooper SB, Bandelow S, Nute ML, Dring KJ, Stannard RL, Morris JG, Nevill ME. Sprint-based exercise and cognitive function in adolescents. Prev Med Rep. 2016 Jun 7;4:155-61. doi: 10.1016/j.pmedr.2016.06.004. eCollection 2016.

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Popularity of high-intensity training means safety needs to be considered

Are we back to No pain, no gain? With the proliferation of and passion for high-intensity workout regimens, such as P90X, HIIT, CrossFit, Tabata, Insanity, and Training for Warriors, it seems so - in a manner of speaking.

Following a season of “kinder/gentler” exercise, including yoga, Pilates, and other low-impact routines, today there’s a move toward pushing the limits - everything’s harder, faster, and more aggressive.

Just ask a CrossFitter about AMRAP, i.e., “as many reps as possible.”

While high-intensity training isn’t a new concept, novel formats and clever branding are luring legions of sweaty enthusiasts who love the challenge and sense of community engendered.

If these workouts are attracting new or even former exercisers - and, thereby, inspiring more people to be active—that’s clearly a benefit. Clubs can capitalize on this zeal to enroll new members, reenergize bored or unmotivated ones, and keep their highly motivated clients satisfied, all of which works to grow revenues.

Intensity, however, brings with it the risk of injury and the potential of greater liability for clubs.

Check out the story on the needs of safety with high-intensity training.

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