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Entries in Health and Fitness Nordic (1)


Thorstad to be CEO of newly merged company

The soon-to-be largest fitness company in Northern Europe has decided on the person to run it.

It was announced in June that Elixia and Health & Fitness Nordic, owner of SATS and Fresh Fitness, will merge. The new company will boast 2,000 employees, 181 locations and more than 500,000 members.

Olav Thorstad, CEO of Health & Fitness Nordic, has been tabbed as the CEO of the merged company.

"This is an opportunity I am very excited to embark on. I cannot imagine anything more exciting than working within this industry with such strong companies," said Thorstad. "We have a very important societal role in contributing to improved health and well-being in the Nordic countries."


Merger announcement

Thorstad interview in CBI

The merger still has to be approved, but it is expected to be completed in the first quarter of 2014.