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Entries in Harley Pasternak (3)

Thursday
Dec182014

The Fun Factor

There’s a nasty little secret in our industry, and it has nothing to do with pricing, or contracts, or trainer certifications, or the cleanliness of your club.
The secret: Most people don’t enjoy exercising. In fact, many of them actually dislike working out. That’s the naked, unvarnished truth. Fortunately, there is a solution: making exercise fun and entertaining.

Turning club-based physical activity into something that’s engaging and enjoyable will keep members coming through your doors over and over again. That’s good for them—and it’s good for you.
We know that’s true, in theory, but how can you make exercise and entertainment synonymous in reality? For suggestions, CBI interviewed six industry thought leaders to get their take on how to achieve that golden goal—with and without the use of technology.

Read more

Click to read more ...

Monday
Jul212014

Pasternak picks top products from IHRSA 2014

Helix Lateral TrainerHarley Pasternak, a celebrity trainer, nutrition expert, and best-selling author, knows a good thing when he sees it.

“The IHRSA trade show, held in San Diego, was definitely the place to be if you’re searching for all of the latest and greatest fitness gadgets, exercise equipment, and any fat-burning machine you can think of,” he wrote in a recent blog. “I’ve been attending the show for nearly 20 years, and remember when fitness innovations like the elliptical, arc trainer, and spin cycles were first introduced.”

Pasternak then went on to identify and describe four products that were among his personal favorites - ones that he’s considering purchasing for his own studio.

Read on to see what four products - out of thousands - he picked out from the 2014 IHRSA Annual Internatonal Convention & Trade Show.

Thursday
Apr102014

Celebrity trainer lists favorites from IHRSA 2014 trade show

Celebrity trainer Harley Pasternak was one of the thousands who walked the trade show floor at IHRSA 2014 33rd Annual International Convention & Trade Show last month in San Diego.

He has been attending for a couple decades but still is amazed at the advancement of products and equipment he sees every year at IHRSA.

He is a guest writer for People magazine's "Great Ideas" section and this week he divulged the favorite products he saw at the trade show.

Go to People magazine to see what they are.