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Entries in GymIt (4)


This Week in the Fitness Industry: Les Mills US Provides Group Training Education via ClubConnect

Les Mills US Provides Group Training Education via ClubConnect
Les Mills US has signed on as a ClubConnect Education Partner, which will enable fitness professionals at more than 4,500 health clubs to learn the latest workouts with the click of a button. As of Thursday, health clubs that use the ClubConnect software will get access to the Les Mills “Tips and Tricks” videos of each of the 12 Les Mills programs, including how to teach BODYPUMP 101, BODYCOMBAT 71, CXWORX 26, GRIT 20 and RPM 74. These videos will help current instructors teach the newest Les Mills releases each quarter. “Les Mills is seen as one of the top leaders in the group training industry,” Jason Davis, President of ClubConnect, said in a release. “I’m excited that they have put their education onto ClubConnect so that it will be seen by fitness professionals who work at the world’s largest and most successful health clubs. By including their education on ClubConnect, fitness professionals at over 4,500 locations will have 24/7 access to their best in class content.

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10 Exciting New Revenue Streams for Health Clubs

“Ancillary revenue.” It’s not a particularly exciting term, but if you’re a health club owner, just the thought of it can raise your heart rate well beyond your training zone.

And for good reason:

“Generally speaking, ancillary services account for a quarter of a club’s total revenues,” said Melissa Rodriguez, IHRSA’s senior research manager. “So operators need to be creative in terms of coming up with new nondues revenue services, and getting members—and nonmembers—to make use of them.”

It’s not a new notion for IHRSA clubs, and, especially in recent years, a fair number have been using them quite successfully. “Many have managed to boost their profitability to pre-recession levels—or even higher—by tapping nondues revenue sources.”

What have they been up to? Club Business International checked in with a host of operators, consultants, and industry suppliers to find out.

NO. 1: A Boutique Within a Club

For an extra $40 a month, a member of GymIt, a high-volume/low-price (HV/LP) bran with two locations in the Boston area, can train like a professional boxer inside a state-of-the-art BOXFIIT modular classroom.

The studio and associated programming are the creation of EveryBodyFights (EBF), a high-end boxing business cofounded by George Foreman III, son of the two-time world heavy-weight boxing champion.

The turnkey EBF studio comes equipped with bags and special lighting and décor, and the classes incorporate patented BOXFIIT techniques developed by Foreman. Clubs pay a monthly licensing fee for EBF, and instructors are BOXFIIT-certified. Certification costs $400, and includes continuing education credits and access to a library of more than 50 hours of video demonstrating 100 custom workouts and 200 boxing moves.

“The BOXFIIT curriculum was designed for members of both genders and of all ages and fitness levels,” said Ben Eld, EBF’s marketing manager. The program, he says, tends to attract individuals 22 to 38 years old, who earn $75,000 to $250,000 a year, and 60% of them are women.

Matthew Harrington, the president of GymIt, explained, “We wanted a way to differentiate ourselves from other low-cost clubs, and to offer a boutique fitness experience at a much more affordable price.”

GymIt offers approximately 30 EBF sessions per week. Members and nonmembers can take classes for $20 each or $140 for 10; members also can pay $40 for an unlimited monthly pass. “We reached 200 members on the monthly add-on pretty quickly following the launch,” said Harrington, “so we’ve seen a pretty significant increase in our nondues revenue.”

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The Healthworks ‘Family’

When it comes to business models, Mark Harrington, Sr., the patriarch of the Healthworks Group, seems to prefer “one of each.” The portfolio of this Boston-based firm encompasses women-only (the Healthworks Fitness Centers for Women); high-volume/low-cost (GymIt); nonprofit (the Healthworks Community Fitness Centers); and, now, premium coed (Republic Fitness). The strategy works!

Read the full story.

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GymIt to open a new facility

If one works, why not try a second?

The Harringtons - Mark, and his sons, Matt and Mark Jr. - are planning on opening their second GymIt. Less than two years ago the Harringtons unveiled the first GymIt in Brookline, Mass. The new site, scheduled to open its doors at the end of February, will be in Watertown.

Mark Sr. founded Healthworks fitness franchise for women. Currently there are four locations, as well as a pair of Healthworks Community Fitness Gyms in the Dorchester section of Boston.

For more, read the Boston Herald story.