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Entries in group exercise (11)

Friday
Sep152017

How STRONG by Zumba’s High-Intensity Workout Will Get Your Gym Members Moving

This is an associate feature post, sponsored by Zumba Fitness.

High-intensity, bootcamp-style exercise classes are not new to the fitness industry. However, STRONG by Zumba stands out from the rest and is revolutionizing the group fitness game.

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Friday
May052017

This Week in the Fitness Industry: 700 Anytime Fitness Gyms to Host Free Outdoor Workouts

700 Anytime Fitness Gyms to Host Free Outdoor Workouts
Hundreds of Anytime Fitness gyms will host free outdoor exercise events nationwide, according to a release. The “May Free Workouts” began in 2015 as a grassroots effort by a few Anytime Fitness gyms, and has grown into a nationwide campaign to promote physical activity. About 700 facilities are expected to participate, hosting activites such as yoga in the park, Zumba classes, kickboxing lessons, and tug-of-war competitions. “We believe a healthy lifestyle is achievable for anyone,” said Chuck Runyon, co-founder & CEO of Anytime Fitness. “May Free Workouts are designed to encourage community members to get up and move in an active, motivating atmosphere. Because when fitness is enjoyable and done in an encouraging, fun environment, it becomes easy to reach your goals.”

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Tuesday
Apr252017

Who Is Responsible for Delivering Stellar Customer Service at Your Health Club?

Ask any health club operator who on their staff is responsible for delivering stellar customer service, and you’ll likely receive this reply: everyone.

They’re not wrong—each and every staff member can make a positive impact on customer service delivery. But when correlating stellar customer service with member retention, data from the IHRSA Member Retention Report series points out the critical role fitness staff—including group exercise instructors—plays.

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Friday
Apr212017

This Week in the Fitness Industry: Big Data Suggests Running is Socially Contagious

Big Data Suggests Running is Socially Contagious
Running may be contagious, according to a study published in Nature Communications, The New York Times reports. The study is one of the first of its kind to use big data from a global social network. Researchers gathered five years worth of data from about 1.1 million runners worldwide, as well as five years’ worth of data from global weather station, which they cross-correlated with information about runners’ daily workouts. Ultimately, they found that runners do influence one another. “Over all, if one person ran for about 10 minutes more than usual on any given day, that runner’s friends would lengthen their workout by approximately three minutes, even if the weather was discouraging,” The Times states. “Similarly, if a friend ran faster than usual, his or her friends would tend to pick up their pace in their runs that same day.”

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Wednesday
Mar222017

3 Ways Holmes Place Health Clubs is Retaining Millennials Through Programming 

by Matteo Cerruti, group exercise director, Holmes Place Health Clubs

Millennials are the largest generations yet—they’re estimated to be 2.5 billion strong globally and are moving into its prime working and spending years. This generation is shaping the way brands position their products or services to match the way millennials make their buying decision. Companies focused on engaging with them appropriately will differentiate themselves in the market place and forge long-term relationships with these special customers.

Retention remains the largest challenge of the fitness industry and we know that longer tenured members have bottom-line implications in the stability and growth of the fitness facilities. According to the 2016 IHRSA Health Club Consumer Report, millennials view their club membership as a short-term investment mainly due to competing career and/or family obligations, and also because younger adults are often more transient in nature.

Holmes Place Health Clubs—a 90-club business spanning 10 countries in Europe—has several millennial-geared strategies that fitness facilities can implement in their programming to secure lasting relationships, prevent early cancellations, and improve member retention.

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Wednesday
Mar152017

Growing Your Gym’s Group Exercise Program

The following post was written Marisa Hoff, general manager of Stevenson Fitness, for our Best Practices series.

Question: We’d like to grow our group exercise program. Any thoughts on how we should go about doing that?

That’s a good question, as some larger clubs with many group exercise formats are having a hard time competing with the growing number of studios.

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Tuesday
Feb282017

5 Ways to Step Up Your Gym's Group Exercise Game

Group exercise, or "group X," has become a staple at boutique studios. You can avoid losing market share—or even make gains—by reviewing your health club's group exercise program and making these five simple adjustments. 

1. Ask your members what they want. Frequent surveys are the best way to keep tabs on your members' needs.

"What owners think members want and like isn't necessarily the case," Marisa Hoff, general manager for Stevenson Fitness in Oak Park, CA, said in a recent IHRSA blog post. "You have to continue to survey; that will allow you to keep your programming fresh and cater to the needs of the members."

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Tuesday
Feb142017

Transform Your Gym’s Group Training into a Revenue Engine 

This is an IHRSA featured post, brought to you by EXOS.

How to introduce individualization to a class setting for greater results

According to the 2015 IHRSA Health Club Consumer Report, about 43% (two out of five) health club members participate in group training. That equals about 22.1 million members, and that number keeps growing for several reasons...

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Thursday
Jan122017

Train Your Group X Staff to Create a Boutique Studio Experience 

This post is part of our Session Spotlight series, previewing just some of the extensive education that will feature at IHRSA 2017, March 8-11 in Los Angeles.   

Ask any boutique studio member what they like about the experience and they’ll likely tell you the same reasons: the classes feel personalized, instructors foster a sense of community, and the workouts deliver results. 

And it doesn’t hurt that they’re trendy. 

Improving Group X Experience Will Boost Retention 

“There are a lot of different aspects to boutique studios’ popularity, but I think the first and foremost is they provide a real social [and] community aspect to the experience, and people are really looking for that these days,” says Marisa Hoff, general manager for Stevenson Fitness in Oak Park, CA. “We’re not a big-box club, but I’d imagine the bigger gyms have a hard time providing that personal experience. When people seek out Soul Cycle and Orangetheory, they’re in a place that feels like home and it’s really appealing to a lot of people.” 

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Tuesday
Aug162016

Skilled Instructors are Integral to Running a Successful Group Exercise Program

Are you maximizing the ROI on your group exercise classes?

Research by IHRSA and others documents how important group-ex is to members and, in turn, to member satisfaction. According to IHRSA, a remarkable 90% of all exercisers prefer to work out in groups rather than on their own. And The Retention People (TRP), a Woodbury, New York–based provider of customer experience management (CEM) software and services, reports that group offerings reduce the risk of cancellation by 26%—possibly because the people who take part in classes visit the club more frequently than those who are equipment-centric.

Think an impressive array of new, well-maintained, high-tech cardio and strength machines is the key to success?

Well, you might want to think again.

If there’s one word that sums up the power of group-ex, it might well be engagement.

Classes, whether small or large, low- or high- impact, relaxed or high-intensity, produce an ambience marked by camaraderie, cooperation, encouragement, and friendly competition, creating a strong sense of community.

Instructors Are the Essence of a Group Program

Although many group-ex programs may look the same or share the same name, in reality, the instructor defines each class, shaping it in their own image. Even pre-choreographed sessions, such as those offered by Les Mills, vary somewhat, depending on the leader’s personality and style.

“Instructors are the essence of a group program,” said Aida Johnson-Rapp, the group-ex director at the premium East Bank Club in Chicago, which stages 216 classes a week. “They have to have the qualities of a performer; the skills and knowledge to deliver safe, effective classes that members enjoy; and the ability to produce results.”

No matter how trendy your classes are, your success rests,
ultimately, on the shoulders of certified professionals who are enthusiastic about service and helping others enjoy exercise.

“The instructors are the heartbeat, the air, the sunshine—basically, the life—of the program,” said Dori Nugent, the group-ex director at Club La Maison, in Wayne, PA. “Instructors who can create magic in the studio—they’re priceless.”

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