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Entries in Germany (6)


The Future of the German Discount Fitness Market

This post is an IHRSA European Congress preview.

Discount fitness continues to be the fastest growing market segment in Germany; however, the first signs of a slowdown are appearing. New competitors with new concepts are being introduced. Discount fitness initially increased penetration rates, but further growth needs to come through new gym members.

Are there more opportunities at the other end with the premium market?

Continue reading "The Future of the German Discount Fitness Market."

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IHRSA Associates in EUROPE

The industry’s growing strength on display at FIBO 2015

It was another successful year for IHRSA associate members at FIBO, Europe’s trade show for health, fitness, and wellness products and services, which was held in April in Cologne, Germany.

An impressive crowd of 138,000 visitors over the four days of the event came to view the wares of 725 exhibitors, who showcased the latest in fitness innovations, and explored the opportunities of emerging industry trends, at the city’s Exhibition Centre. A number of IHRSA associate members were among the companies that were pleased they’d made the trek to Cologne.

“Massive numbers of both national and international customers and prospects frequented our stand, especially on the first two days,” reports Marco Jakobs, the sales director of Johnson Health Tech GmbH.

Chris Clawson, the president of Life Fitness, notes that “FIBO is a show that gives us the opportunity to meet not only with our customers from around the world, but we meet with a lot of our key distributors, as well.”

The results, in terms of attendance, exhibitor reviews, and sales, coming on the heels of the highly successful IHRSA International Convention and Trade Show held the previous month in Los Angeles, paint a positive portrait of the global fitness industry.

“The global fitness industry continues to demonstrate strength across the board,” says Melissa Rodriguez, IHRSA’s senior research manager. “The development of the fitness and health market continues with strong momentum, and the industry is still on the up and up,” adds FIBO show director Ralph Scholz.

According to IHRSA research, nearly 50 million people now train at health and fitness facilities throughout Europe. And, according to an economic trend index tallied at FIBO, Scholz points out that the industry’s prospects remain bright. Nearly 60% of the companies surveyed said that they expect business to continue to “grow” or “grow strongly,” and only 11% foresaw a slight business cool-down.

For those planning their travel itinerary, the IHRSA International Convention and Trade Show will be held March 21–24, 2016, in sunny Orlando, Florida, and FIBO will once again take place in Cologne on April 7–10, 2016.


World Gym Opening in New Areas

World Gym in GermanyWorld Gym, the Los Angeles–based fitness franchise, continues to realize its global goals, expanding in new territories on a number of continents.

Last fall’s opening of its first location in Germany, at Viersen, kicked off a year of “firsts” in cities in Egypt, Pakistan, and Vietnam, and more are planned for each of those four countries, as well.

Clubs in Islamabad - World Gym’s first international units in Pakistan - and in 6th of October City, a satellite of Cairo, are in the works, and being shepherded to fruition by World Gym development partner Jim Teatum.

Franchisees Tran Tien, Man Hung Nguyen, and Henry and Stella Lam are building the company’s first international club in Ho Chi Minh City, Vietnam, which was scheduled to open late last year.

An additional 20 World Gym facilities either opened or were being developed last year in the U.S., Canada, Russia, Taiwan and Australia. The company currently has more than 200 franchised units in 18 countries


Functional Training Summit features 30 speakers, 650 attendees

Oliver Schukolat, center, of Pixformance/Mrs. Sporty, Christian Jund,left, managing director of Perform Better, and Hannes Thies, of Perform Better, at the Functional Training Summit in Germany.The 4th annual Functional Training Summit, held last week in Munich, Germany, drew more than 650 attendees from five countries.

The three-day event, July 25-27, featured 30 speakers including Mark Verstegen, Todd Durkin, Martin Rooney, Dr. Charlie Weingroff, Mark Lauren and Marc Lebert.

The event is organized by IHRSA member Perform Better Europe.

Mark Verstegen, center, leads a class.


World Cup team staying in shape with Octane Fitness ellipticals

Octane Fitness ellipticals in the German team's training center in Bahia.If the German national soccer team wins its fourth World Cup this summer in Brazil, it may have Octane Fitness to thank.

The Minnesota-based fitness equipment company has supplied its Pro4700 ellipticals at the German's training camp in the state of Bahia.

“Naturally, we are thrilled and honored to be a part of the rigorous conditioning regimen of the professional German athletes, and our Pro4700 ellipticals with SmartStride are designed for superior training for even the most elite competitors,” said Mark Lowder, vice president of International at Octane Fitness. “They provide a great low-impact workout to maintain optimum performance during the athletes’ off periods.”

Octane Fitness ellipticals delivered in Brazil.For more, check out the Octane Fitness website.



Germany's fitness industry improving in many areas

The DSSV report is released.The German Sportstudio Association released its annual Eckdaten report on the country's health and fitness industry. Most of the key metrics show the industry is doing well.

Some of the key numbers include:

  • there are 7,940 clubs - up 4.9% 
  • 8.55 million members - up 8.1%
  • penetration rate is 10.6%; 16.1% in the 18-65 age bracket
  • attrition rate is 25.7 for single clubs; 26.9% for chains
  • industry revenue is €4.55 billion - up 12.1%

For more on the report, visit the DSSV website.