The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.



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Download IHRSA‚Äôs Free Guide to the Boutique Studio Phenomenon

Boutique studios—offering everything from cycling, yoga, Pilates, and personal training, to boxing, CrossFit, and functional training—now constitute 42% of the U.S. club market, according to a CBS News report. That’s double what it was in 2014. 

There are a number of reasons boutique fitness studios are hot right now—they’re social, they’re trendy, and they help members achieve fast results. The rapid growth of boutiques has changed the landscape of the fitness industry, causing concern among health club owners and operators. 

IHRSA’s Guide to the Boutique Studio Phenomenon provides a broad view of this trend, digging into the root of this particular consumer purchasing behavior, the elements behind the appeal of boutiques, and a number of ways health clubs can leverage boutique strategies to improve member engagement and drive revenue. 

This free resource includes:  

  • The Root of Boutique Studio Members’ Purchasing Behavior
  • The Rise and Rise of Boutique Clubs
  • Maximize Revenue by Leveraging the Growth of Studios
  • 4 Expert Tips for Successful Fitness Studio Design
  • Further Reading 

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