The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Entries in fitness management (2)

Tuesday
Oct042016

What Qualities Should You Look for in a Health Club Manager?

Whether you’re a club owner, a current manager, or an aspiring manager, there are many things to think about when considering your management team. 

Managers, and what they bring to your club, come from a variety of backgrounds and experiences—and a successful, cohesive management team should consist of personalities that complement each other. 

Managers Should Have Qualities that Align with Your Club’s Values 

Considering the size and type of health club business you are running, you may have department managers or “general” managers. Do you run a small club with two or three “Jack-of-all-trade” managers, or a larger facility with a dozen managers, each specifically responsible for a department? 

No matter what kind of management structure you have, you want to ensure that each manager has qualities that are in line with your club’s mission and values. 

One of the key ingredients for great health club leadership is visionary thinking and brokering ideas, says Molly Kemmer of EXOS/MediFit and former IHRSA board chair. 

 “View the organization not just as it is today, but also as it needs to be in the future,” she says. “Foster a culture of speaking up, as well as of listening intently, to facilitate this approach.” 

Many departmental mangers will require more specific skills, but all managers should have some level of inherent “people” skills—as general of a term as that may be.  

Specific Qualities You Should Look for in a Manager 

Behind the certifications and equipment and trying to keep up with evolving fitness trends, the health club industry is a compassionate, hospitality driven one. You’re transforming lives, helping people reach goals, celebrate personal victories, and work through defeats. 

In his 2016 IHRSA Institute session “Strategic Planning for Club Executives,” Bill McBride, president and CEO of Active Wellness and BMC3, shared insights from an article he wrote saying the first step to good talent (employees) is to know whom you are looking for.   

“You have to know what type of person you need on a given team based on the other team members to have balance and multiple aptitudes covered… Look for initiative, ownership mentality, adaptability, positive thinking, results orientation, accountability, broad thinking, honesty, integrity, and character.” 

In addition to personality and people skills, consider what technical skills are required to take on a leadership role in your club. 

Should your managers have previous departmental experience or will an all-encompassing knowledge of the health club business suffice, as individual skills will be trained?  Will they be responsible for hiring and training, implementing policies and procedures or budgeting? 

Determine which skills your managers should already have and which you can train. Finding the perfect manager may not be realistic, but finding great managers whose strengths and weaknesses complement and balance each other is an essential part of your clubs’ perfect management team. 

Related reading and resources:  

Thursday
Nov212013

Get industry trends, revenue and more in Profiles of Success

There is a lot of good news to take out of the 2013 IHRSA Profiles of Success, The Annual Industry Data Survey of the Health and Fitness Industry, which was published today.

The encouraging numbers were in the overall category of revenue and membership. Responding clubs to the Industry Data Survey, which is used for the report, saw revenue grow by 4% and membership up 3%.

"Although performance varied across club segments, overall, IHRSA's annual IDS indicates that leading clubs have continued to report improved results," said Jay Ablondi, IHRSA's executive vice president of Global Products. "The clubs profiled in this sample rely on an experienced management team operating in a conservative manner and responding quickly to member needs. This, in turn, creates a well-managed club and satisfied members.”

The 2013 IHRSA Profiles of Success provides detailed information about health and fitness club benchmarks and other aspects of club performance, including membership growth and traffic, facility reinvestment, financial statement data, and more. The report also contains an overview of the U.S. health club industry as well as a snapshot of member demographics. This year's report also includes a profit center section that analyzes revenue and profit margins from racquet sports, spas, pro shop/retail, food & beverage, and children’s/youth programs.

For more on the 2013 Profiles of Success, read on.