The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Entries in Fitness Brazil (2)

Friday
Sep182015

IHRSA/Fitness Brasil Latin American Conference & Trade Show Opened to a Large Crowd

The 16th Annual IHRSA/Fitness Brasil Latin American Conference & Trade Show opened its doors Thursday to a large crowd. The three-day event is at the Transamerica Expo Center in Sao Paulo, Brazil.

To follow the happenings, and view photos from IHRSA/Fitness Brasil, go to ihrsa.org/live. For more information on the event, visit ihrsa.org/fitness-brasil.

 

Tuesday
May262015

The expanding IHRSA universe: Brazil

For a variety of reasons, Brazil is now the place for the industry to watch.
After hosting the World Cup last year, it will be home to the 2016 Summer Olympics. It boasts a population of 200 million and a $2.1-trillion GDP, the seventh largest in the world. And in the health and fitness club sector, major local chains and equipment manufacturers are striving to increase awareness about the importance of physical activity in order to achieve greater market penetration and increase sales; they’re doing so with great success.
According to the 2014 IHRSA Global Report, the Brazilian industry currently consists of nearly 31,000 clubs, serving 7.6 million members—fourth after the U.S., Germany, and the U.K. in terms of number of customers—and generating $2.6 billion in annual revenues.

“In terms of growth, Brazil will continue to lead Latin America as it works to reduce the level of physical inactivity, and, in the process, improve the lives of millions of people,” predicts Joe Moore, the president and CEO of IHRSA.

Still, the first months of 2015 witnessed the introduction of a series of economic measures that may pose a challenge. In order to harness inflation and reduce public debt, higher taxes have been imposed, interest rates have risen, and labor laws have been changed. However, despite these potential obstacles, many believe that the industry’s momentum is likely to continue.

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