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Entries in Fitness Brasil (25)

Tuesday
Sep062016

The 17th Annual IHRSA / Fitness Brasil in Photos

About 1,500 attendees flooded the Transamerica Expo Center in São Paulo, Brasil for the 17th Annual IHRSA / Fitness Brasil Conference & Trade Show on September 1-3. 

Since Brazil has been struggling with an economic recession and political instability—all on top of the Summer Olympic Games—much of this year’s event focused on change and transformation in the industry. The program was designed for all types and sizes of clubs—from established clubs to those that are just starting out in the industry—and provided a variety of interactive learning opportunities.

IHRSA is committed to investing in Latin America, which, with 55,809 health clubs, has more clubs than any other region worldwide, according to the 2016 IHRSA Global Report. The Brazilian health club industry is the largest in Latin America by far, with 31,809 clubs and nearly 8 million total members. 

Here are the photo highlights from this year's event.

Fitness Brasil 2016 Kicks Off

IHRSA Latin America Manager Jacqueline Antunes welcomed attendees to the event on Thursday, and shared some new statistics from the forthcoming IHRSA Latin America Report. Then Ricardo Amorim, one of Brazil's leading experts in macroeconomics, gave the opening keynote presentation on the state of the Brazilian economy and how it will impact health clubs. Read our full coverage of Fitness Brasil's welcome address and opening keynote.

 

Waiting for the Trade Show to Open

Eager attendees lined up to be the first to experience the Trade Show's booths, featuring everything from equipment to apparel. 

 

The Traditional Trade Show Ribbon Cutting

Fitness Brasil Executive Director Gustavo Almeida, Fitness Brasil President Waldyr Soares, Movement CEO Takashi Nishimura, and IHRSA Latin America Manager Jackie Antunes cut the ceremonial ribbon to open the Trade Show.

 

Just a few sights from the @fitnessbrasil_oficial Trade Show. #fitnessbrasil

A video posted by IHRSA (@ihrsa) on Sep 1, 2016 at 9:39am PDT

High Energy at the Fitness Brasil Trade Show

Just a small sampling of the vibrant Trade Show booths that we captured on the IHRSA Instagram.

 

A Packed House

Keynote presentations and sessions alike were standing-room-only throughout the three-day event.

 

The People Who Make it Happen

Fitness Brasil President Waldyr Soares, IHRSA Latin America Manager Jackie Antunes, and Fitness Brasil Executive Director Gustavo Almeida with keynote speaker Ricardo Amorim.

 

Happy, Satisfied Employees Lead to Profit

During his keynote presentation, Elektro CEO Márcio Fernandes explained his “Management Philosophy,” which is based on four principles: Believe, Practice, Improve, and Share. Read our full coverage of Márcio Fernandes' keynote presentation.

 

Trade Show Highlights

There's never a dull moment at the Fitness Brasil Trade Show. Here are a few of our favorite shots from this year. 

 

And How's This for Team Spirit?

Well Academia, a chain with 17 clubs in Northeast Brazil, sent 36 staff members to this year's conference.

Friday
Sep022016

Fitness Brasil Keynote: Happy, Satisfied Employees Lead to Profit

Many leaders preach about the importance of having engaged employees, but Márcio Fernandes, CEO of Elektro, directly correlates happy employees to profit. 

Fernandes’ Innovative ‘Management Philosophy’ 

During his Thursday, September 1 keynote address at the 17th Annual IHRSA / Fitness Brasil Conference & Trade Show, Fernandes explained his “Management Philosophy,” which is based on four principles:  

  1. Believe
  2. Practice
  3. Improve
  4. Share  

“When the people—independent of education degree, position in the company, entrepreneur or traditional employee, young or experienced in life or career—decide to try to do better (especially for their own) and believe (basically in themselves) incredible things happen,” he told IHRSA in an interview conducted in advance of the keynote. 

By practicing good behaviors and making long-term behavior changes, employees can improve their potential, “reflecting directly in the company and people profit,” Fernandes said. “Finally, sharing your best findings with your family, friends, or company, any people can be part of the ‘management philosophy.’” 

Sharing Keeps Employees Engaged 

So, what’s the secret to help employees become engaged and satisfied? Sharing, Fernandez said. 

“Not only for employees, but for any people in the world, the only sustainable way to engage your team, family, friends or anybody else is by sharing,” he said. “Sharing ideas, making the people part of the decision, part of the profits, part of the risk, and, especially, creating and being together into the same proposal.” 

Fernandes’ Advice for Fitness Brasil Attendees 

Asked what advice he’ll be sharing with the audience, Fernandes said, “During 30 years of work and study, I realized the best way to have a happiest life are being humble, listening, interacting, and learning from all the people.” 

Being close to people will lead to credibility, which will lead to trust, “which, for me, is the only important advice to create better solutions, products, and, of course, life conditions,” he said. “Trust is the ‘management philosophy’ key.”

Thursday
Sep012016

17th Annual IHRSA / Fitness Brasil Kicks off in São Paulo

The 17th Annual IHRSA / Fitness Brasil kicked off in São Paulo this morning, with IHRSA Latin America Manager Jacqueline Antunes delivering the opening welcome address.

Maturity, Change, and Knowledge

“Today, more than ever, the Brazilian fitness industry will achieve changes through the union on behalf of the industry for public policies that benefit all of you,” she said. “The place and the voice of the industry should be through an association, in this case, ACAD Brasil—the Brazilian health club association.”

Antunes recognized former Olympian and IHRSA Board Member Gustavo Borges, the new president-elect of ACAD. She also explained the theme of this year’s convention—“maturity to change to know”—and the event hashtag #multipliqueconhecimento, meaning “multiply knowledge.”

“The Brazilian health club industry is over 30 years old—just this stage of maturity—and must face the challenges in ‘mature’ way, making the right decisions based on knowledge gained through meetings like these,” she said. “IHRSA really believe we make our industry strong whenever we multiply knowledge, whether in conferences like this, online through websites, mobile applications and social networks.”

As her contribution to multiply knowledge, Antunes unveiled some new statistics from the yet-to-be-released IHRSA Latin America Report 2016.

  • Total number of Brazilian clubs: 34,509 (second position on the top 10)
  • Total number of Brazlian members: 9,662,520 (second) position on the top 10
  • Brazil occupied the 4th place after Germany and the UK
  • Total revenue: US$ 2.1 billion = R$ 7.0 billion (10th position on the top 10) 

Continue reading about the Fitness Brasil opening keynote address.

Click to read more ...

Friday
Aug262016

This Week in the Fitness Industry: Australia’s Goodlife Health Clubs Bought by Quadrant Private Equity

Australia’s Goodlife Health Clubs Bought by Quadrant Private Equity
A new holding company called Fitness and Lifestyle Group Pty Ltd (“FLG”) (funded from Quadrant Entities) has entered a binding agreement to purchase the Goodlife business in Australia. Chris Hadley, QPE executive chaiman and chairman of FLG, said, “we are delighted to join the team at Goodlife, the business fits our investment strategy of bringing together a great brand, strong management team, and culture, with industry growth opportunities. We intend to invest significant capital to further grow the business.” The acquisition by Quadrant is an exciting opportunity for Goodlife and testament to the successful business strategy led by Goodlife Health Clubs CEO, Greg Oliver, which has seen incredibly strong trends in member growth and retention over the past 18 months. Read the full press release on Goodlife Health Clubs. 

IHRSA Prepares for the 17th Annual IHRSA / Fitness Brasil in São Paulo

We’re gearing up to head south to the 17th Annual IHRSA / Fitness Brasil, Latin America’s largest fitness industry conference and trade show, held in São Paulo, Brazil, September 1-3. Since Brazil has been struggling with an economic recession and political instability—all on top of the Summer Olympic Games—much of this year’s event will focus on change and transformation in the industry. The program is designed for all types and sizes of clubs—from established clubs to those that are just starting out in the industry. The program provides educational opportunities in a variety of interactive formats: traditional seminars, how-to sessions, and best practices. IHRSA is committed to investing in Latin America, which, with 55,809 health clubs, has more clubs than any other region worldwide, according to the IHRSA Global Report 2016. The Brazilian health club industry is the largest in Latin America by far, with 31,809 clubs and nearly 8 million total members. Learn everything you need to know about IHRSA / Fitness Brasil. 

McDonalds Removes Fitness Tracker Toy from Happy Meals
In recent years McDonald’s has been trying to improve its unhealthy image—especially when it comes to Happy Meals. The fast food giant has been offering more nutritious options, allowing kids to swap fries for fruit and soda for water. But the chain suffered a major setback last week when it had to recall the fitness trackers that were distributed with Happy Meals because it was causing wrist irritation, The Wall Street Journal reports. The toy tracker began appearing in Happy Meals in the U.S. and Canada on Aug. 9, and its removal from Happy Meals is voluntary, a McDonald’s spokeswoman said. “We have taken this swift and voluntary step after receiving limited reports of potential skin irritations that may be associated from wearing the band,” McDonald’s said in a statement. “Nothing is more important to us than the safety of our customers and we are fully investigating this issue. Our restaurants are now offering our youngest guests an alternative Happy Meal toy.”

Highlights from the Canfitpro World Fitness Expo

Earlier this month, IHRSA staff attended and exhibited at Canfitpro World Fitness Expo in Toronto, Canada—the largest fitness expo in Canada, attracting more than 16,000 fitness professionals, business owners, and consumers from all over the world. The Canadian Industry Forum—presented with the Fitness Industry Council of Canada (FIC)—featured several topical discussions, including boutique fitness studios and the advance of technology. Read our full coverage of the Canfitpro World Fitness Expo.

Thursday
Aug252016

Everything You Need to Know About the 17th Annual IHRSA / Fitness Brasil 

We’re gearing up to head south to the 17th Annual IHRSA / Fitness Brasil, Latin America’s largest fitness industry conference and trade show, held in São Paulo, Brazil, September 1-3. 

Since Brazil has been struggling with an economic recession and political instability—all on top of the Summer Olympic Games—much of this year’s event will focus on change and transformation in the industry. The program is designed for all types and sizes of clubs—from established clubs to those that are just starting out in the industry. The program provides educational opportunities in a variety of interactive formats: traditional seminars, how-to sessions, and best practices. 

IHRSA is committed to investing in Latin America, which, with 55,809 health clubs, has more clubs than any other region worldwide, according to the IHRSA Global Report 2016. The Brazilian health club industry is the largest in Latin America by far, with 31,809 clubs and nearly 8 million total members. 

IHRSA / Fitness Brasil Keynote Presentations 

The current economic situation in Brazil is reflected in this year’s keynote presentations:  

  • Why and How the Economy Will Improve and Surprise Us After 2016: Ricardo Amorim, one of the country's leading experts in macroeconomics, will present in a clear and transparent way the available paths for Brazil and the world, in times of crisis and, as such, help with decision-making for our businesses. 
  • Happiness Leads to Profit: Márcio Fernandes, CEO of Elektro, explains his Innovative Management Philosophy, which is based on valuing ​​people and making business more sustainable. From former packer to Brazil's most highly rated executive by the employees themselves, with a 99% satisfaction rate, argues that it is possible to increase the profitability of a company without downsizing. Instead, it is necessary to create an efficient environment, with real growth opportunities for employees.
  • Making Innovation Happen: Rivadávia Drummond, one of the country's most sought-after speakers and former CEO of HSM, will bring to the table ideas about how to think and rethink our businesses. Drummond is a consultant, lecturer, and post doctoral professor who has taught at Harvard, Stanford, Darden, Dom Cabral, and Hong Kong. He is the author of books and articles on innovation, business models, and knowledge management.
  • A Life Worth Living: Clovis de Barros Filho, Ph.D., associate professor at the School of Communications and Arts of São Paulo University, will share his tips to lead a life worth living. To be human is to be ethical, because ethics is the activity of choosing the best life to live. In this talk, ethics, happiness, commitment, and quality are presented in a chain of ideas that moves and touches us. 

IHRSA / Fitness Brasil Live Coverage

We’ll be providing plenty of live coverage of the convention for those of you who can’t join us in São Paulo. Over the course of the event, we’ll be posting updates right here on the blog, as well as on Instagram, Facebook, and Twitter.

You can also check out the Fitness Brasil Facebook page and Fitness Brasil blog

Tuesday
Sep022014

Final day, in photos, for IHRSA/Fitness Brasil

The IHRSA/Fitness Brasil Latin American Conference & Trade Show came to an end on Saturday with huge crowds and many happy attendees reported. 

Here are some of the best visuals from the day.

For all of the coverage, visit ihrsa.org/live.

Tuesday
Aug262014

More than 10,000 in industry will descend upon Sao Paulo this week

Fitness Brasil President Waldyr Soares opens the 2013 show.When the IHRSA/Fitness Brasil Latin American Conference & Trade Show first opened its doors 15 years ago it was a much different event than the one Latin American and South America will see this week.

Then again, it’s not like the event that Fitness Brasil President Waldyr Soares put on in 2000 was the norm.

Back then the industry it was about physical education – working your body to look the best it could. There was little about health prevention and quality of life. He went for it regardless of perception and the norm.

"Fifteen years ago, there were no academies in the knowledge that physical exercises were important for longevity. Everyone worked out, but only from the perspective of body worship,” said Soares, in Fitness Business magazine. “Over time, medical research and laboratory examinations made that society passed to understand physical activity as the cheapest remedy, which helped leverage our enterprise.” 

Click here to read on about education, trade shows and a new publication to be unveiled.

Friday
Jun062014

First-ever Latin America Report available during IHRSA Store sale

The IHRSA Latin American Report—available in English, Spanish and Portuguese—is the most comprehensive examination of key Latin American health club markets available anywhere. Sponsored by Hoist Fitness, this research publication was produced in collaboration with Mercado Fitness (Argentina) and supported by Fitness Brasil.

According to the new publication, the health club industry in Latin America is robust. The fifteen Latin American markets analyzed in the report generate $5.6 billion in revenue from more than 46,000 clubs. Nearly 15 million Latin Americans are members of a health club. Brazil, alone, accounts for more than half of the health clubs in Latin America with 23,398 clubs. Argentina has the highest penetration rate among all Latin American markets as 5.7% of Argentineans belong to a health club.

"The report provides insight into a region where credible data is scant or non-existent," says Jay Ablondi, IHRSA's executive vice president of global products. "Credit goes to Mercado Fitness, Hoist Fitness, IHRSA's many strategic partners throughout Latin America, and, of course, the innovative club leaders who were interviewed, for making this groundbreaking publication an indispensable resource for owners, investors, fitness industry suppliers and the media."

Pick up the IHRSA Latin American Report during the IHRSA Store Spring Sale, which runs through June 30, 2014. Enter the promo code SPRING2014FS at checkout and save 15% when you spend $50. You will also receive free shipping to the continental United States. Visit ihrsastore.com to search for many more items available.

Learn more on ihrsa.org.

Wednesday
Sep252013

Numbers don't lie: Fitness Brasil 2013 a success

The final numbers and analysis is out: Fitness Brasil 2014 was a success. Well, for anyone who was there, they could have told you themselves.

But with 10,000 attendees, 130 exhibitors, excellent keynote speakers and educational sessions and many new professional relationships forged, there is no questions that most are already looking forward to next year in Sao Paulo.

For more, and other Fitness Brasil coverage, read the IHRSA press release on the event.

Thursday
Sep192013

Brazil conference and trade show report by Mercado Fitness

Mercardo Fitness, based in Argentina, is a strategic partner of IHRSA in Latin America. The Fitness Business Channel was all over the recently completed IHRSA/Fitness Brasil Latin American Conference & Trade Show in Sao Paulo, Brazil, with its cameras and reporters.

Check out its report - in English, Spanish and Portuguese - with contributions from IHRSA Vice Predsident of Global Products Jay Ablondi and IHRSA Senior Manager Latin America Jacqueline Antunes.

For IHRSA's coverage of the event, visit IHRSA Live.