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Entries in first responders (1)

Friday
Oct072016

Club Fit Uses Storytelling to Engage Cancer Survivors and First Responders

Storytelling has always had the power to personally connect people through shared experiences. 

And, fortuitously, clubs provide the perfect place for people to gather and share their stories—about where they are in their fitness journey and where they hope this journey will lead them. 

Club Fit, with two locations in Briarcliff and Jefferson Valley, NY, harnessed the power of storytelling to encourage community members to acknowledge why it is important to keep active and how they can use this positive mentality to achieve their fitness goals.         

“We’re here and have a presence in the community and so people want to bring us their stories,” says Ellen Koelsch, vice president of Club Fit. “When people tell us their stories and offer unique programming ideas, we respond by saying ‘That would be great. Would you like to do this with us?’” 

Fighting Cancer with Fitness 

Cancer is a disease that directly or indirectly impacts all of us. 

The National Cancer Institute estimates that by the end of 2016, cancer will have taken the lives of 595,690 U.S. citizens. And, over the course of the next two decades, the number of new cancer cases worldwide is expected to hit a staggering 22 million. 

Taking note of the need to address rising cancer incidence and mortality rates, Club Fit decided to start a program that would help cancer patients regain their strength and conviction. And, the decision to start this program was officially solidified after attending the IHRSA International Convention & Trade Show and hearing Julie Main speak about her personal battle with cancer and the importance of overcoming the disease’s limitations with physical activity.   

A “Think Fit for Kids” fundraising event to raise money for brain tumor resarch.

Since that time, Club Fit’s cancer wellness program has employed strength training, cardio, and yoga techniques to help participants feel healthier and more confident. The program is conducted by certified instructors who create personalized fitness routines for participants of all ages and abilities. The program is free for all members and non-members are invited to participate in a 90-day free trial. 

Over the years, the program has seen continued success thanks to its strong partnerships with local doctors and hospitals who refer patients to the club.   

“Participants must have medical clearances from their doctors to be involved,” says Koelsch, “and they are required to meet with trainers ahead of time so that they know exactly what to expect at the start of the program.” 

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