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Entries in finance (4)

Wednesday
Jul052017

How Better Software—and Better Data—Can Take Your Fitness Business to the Next Level

This is an IHRSA featured post, brought to you by ASF Payment Solutions.

Disruption is overrated. After years of tech start-ups trying to transform business models to create sleeker, more efficient markets—and building up huge losses along the way—investors are learning that sometimes it’s better to simply upgrade the technology you already use than to break everything and start over.

Continue reading "How Better Software—and Better Data—Can Take Your Fitness Business to the Next Level."

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Wednesday
Jun072017

To Grow Your Health Club’s Non-Dues Revenue, Focus on Your Strengths 

This post is an IHRSA Institute preview.

When Merritt Clubs management noticed the prevalence of before- and after-school care programs near their Eldersburg, MD, location, something clicked. They already had the infrastructure—the club’s summer camps were consistently successful—so why not start a before-and-after care program of their own?  

Continue reading "To Grow Your Health Club’s Non-Dues Revenue, Focus on Your Strengths."

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Thursday
Jun012017

Identify and Monitor Key Performance Indicators (KPIs) to Keep Your Health Club Fit

You didn’t get into the health and fitness industry to monitor financial key performance indicators (KPIs). But that doesn’t make them any less vital.

While tracking KPIs may seem tedious, the process will help you to run your club more efficiently, increase revenue, and help more members get fit. Besides, if you don’t keep an eye on your KPIs your business could falter.

Continue reading "Identify and Monitor Key Performance Indicators (KPIs) to Keep Your Health Club Fit."

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Tuesday
Mar212017

How High-intensity Interval Training Can Transform Your Bottom Line

This is an IHRSA featured post, brought to you by True Fitness.

Even loyal health club members can be distracted by the bright, shiny new fitness fad that seems to emerge every few months. Functional training, barre workouts, indoor cycling in a quasi-nightclub setting, kettlebells—it’s hard to keep up. There’s even a new workout trend where you drum your way to fitness.

Health club owners can’t respond to every new craze that catches the public’s fancy—a row of conga drums isn’t about to replace your cardio room anytime soon. And the smart money remains on the tried and true of traditional exercise options—treadmills, elipticals, free weights, adjustable weight machines—members expect these choices to be available in any gym setting.

So you have a well-stocked club. Great. But are members getting the most out of it?  Because if they’re not reaching their fitness goals, then that shiny object gets a lot brighter.

Continue reading "How High-intensity Interval Training Can Transform Your Bottom Line."

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