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Entries in discount fitness (1)

Thursday
Aug172017

The Future of the German Discount Fitness Market

This post is an IHRSA European Congress preview.

Discount fitness continues to be the fastest growing market segment in Germany; however, the first signs of a slowdown are appearing. New competitors with new concepts are being introduced. Discount fitness initially increased penetration rates, but further growth needs to come through new gym members.

Are there more opportunities at the other end with the premium market?

Continue reading "The Future of the German Discount Fitness Market."

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