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Entries in David Robertson (2)


The 2016 IHRSA European Congress in Photos

Hundreds of fitness industry professionals from dozens of countries attended the IHRSA European Congress in Seville, Spain, this week. The four-day event was packed with education sessions, networking events, leading equipment and service providers, and, of course, an A-list crowd. 

For those who couldn't join us, we compiled some photo highlights from the event. 

The IHRSA Congress Heads to Spain

This year's event was held at the beautiful Hotel Barceló Sevilla Renacimiento in Seville.


Networking and Reconnecting with Friends  

Over the course of the Congress, there were plenty of opportunities for attendees to meet, catch up, and discuss what they've learned.


UFIT Spain Launches

The launch of UFIT Spain was announced during the UFIT Conference on Monday. Universal Fitness Innovation & Transformation (UFIT) is a global social change movement, led by the UNESCO Chair in the Institute of Technology Tralee, Ireland, aiming to increase fitness opportunities for all, in particular people with disabilities.


Lessons from Lego

David Robertson, Ph.D., professor of practice at the Wharton School, global innovation and IT consultant, and author, provided insights on how to lead innovation across a company in his IHRSA European Congress keynote, “Innovation Management: The LEGO Story,” sponsored by Technogym.

Simultaneous translation in 7 languages at #ihrsacongress

A photo posted by IHRSA (@ihrsa) on Oct 17, 2016 at 5:35am PDT

Education in Seven Languages

The keynotes and education sessions were simultaneously translated from English into French, Italian, Polish, Portuguese, Russian, and Spanish.


2016 European Club Leadership Award

IHRSA Board Chair Rasmus Ingerslev presented Gabriel Saez, chairman and CEO of Ingesport/GO FIT, with the 2016 European Club Leadership Award on Monday. 


State-of-the-Art Fitness Equipment and Services

Attendees had several opportunities to meet one-on-one with leading suppliers of fitness equipment and services throughout the event.


Embracing Digital Technology

“In the current market situation it is no longer enough to offer good service—you need to adapt your business to a customer that is familiarized with technology, accustomed to mobility, and claiming services in line with the twenty-first century,” said Marcos Eguillor, managing partner of BinaryKnowledge and professor at IE Business School, during his IHRSA European Congress keynote address, sponsored by Keiser Fitness.


Hope to See You Next Year...

in London!


Lessons from LEGO: Think Around the Box and Innovate

David Robertson, Ph.D., professor of practice at the Wharton School, global innovation and IT consultant, and author, provided insights on how to lead innovation across a company in his IHRSA European Congress keynote, “Innovation Management: The LEGO Story.” 

“Whether you are a start-up or a Forbes 500 firm, sustainable innovation can be your key to success,” Robertson said during the Monday, October 17 address. “Radical thinking can put you out of business—innovation doesn’t necessarily need to disrupt or change the game drastically.”

In his Technogym-sponsored presentation, Robertson discussed the practical approach to everyday innovation and how the company’s leaders should guide the process while retaining the focus. According to Robertson, who wrote “Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry,” innovation: 

  • Is a new match between a solution and a need;
  • Adds value from a customer’s perspective;
  • Is sustainable and generates profit. 

Using the case study of LEGO, one of the most successful turnarounds in modern business history, Robertson explained the four rules of low-risk innovation strategies: 

  1. Define your key products. Tighter focus leads to profitable innovation.
  2. Focus on your niche and embrace it. Reduce the world to those customers who matter the most.
  3. Be costumer driven. Your most valued customers will tell you what can be done with the brand.
  4. Do more with less. With the proper direction, challenge your team to come up with new ideas and do things in a better way. 

“Innovation is not a matter of thinking outside the box—high-risk high-reward disruptive innovation—but thinking around the box—multiple low-risk innovations that support a core product” he said. “LEGO tried radical, disruptive innovation, and that experiment almost put it out of business. When they went back to their traditional product, their customers came back, their sales growth returned, and their profits soared.”