The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.



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Entries in creative destruction (1)


Health clubs and 'Creative Destruction'

It was the heyday of Jack LaLanne, Vic Tanny, and the European Health Spas. I was a club operator in Ohio. And I remember my friend Jerry coming to my office one day to talk about marketing. Thinking of him reminds me that change in any industry - ours included - is inevitable. And it can happen quickly.

Jerry helped developed some of the finest club promotions I’ve ever seen, many of them featuring his polished DJ voice. As an added bonus, he and his wife, Joan, were faithful members of my club.

All of my staff knew it was Jerry when they heard that booming voice and the perfect inflection he’d cultivated two decades before, in the 60s, spinning 45 rpm records on the radio. When I first knew him, he was playing the songs of the British Invasion and Motown. He often booked and promoted bands for live performances, and that’s how we met – a story for another day.

Resd on for the rest of CBI's Last Rep column.

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