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Entries in Corporate Fitness Works (12)


4 Health Clubs Share the Valentine's Day Love with Members

Some might say that health clubs and Valentine’s Day are a match made in heaven.

It seems like every club has a story about spouses who met while running on adjacent treadmills, or instructors who fell for each other in the group-X room. So it makes sense that health clubs tend to offer quite a few Valentine’s Day-themed workouts and promotions.

Here’s what four creative IHRSA member clubs did to celebrate Valentine’s Day 2017.  

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IHRSA's 10 Most Popular Blog Posts of 2016

2016 has been an eventful year for IHRSA and the fitness industry. We opened a European office to better serve our members, launched our Club Business Exchange, held yet another successful IHRSA International Convention & Trade Show, and published a number of in-depth research reports.

So it comes as no surprise that much of those ongoings—and more—are reflected in our most-read blog posts from the past 12 months. See for yourself...

10. Personal Trainer Packs Big Fitness Design Into Tiny House

Our tenth most-read blog post of 2016 made a big splash by featuring a tiny home. We spoke to Mike De Vivo, a Corporate Fitness Works personal trainer, whose a fitness-themed, 330-square-foot house was featured on HGTV.    

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Corporate Fitness Works ‘Pays the Fun Forward’ in Memory of Beloved Team Member 

All this week, Corporate Fitness Works (CFW) employees have been carrying out “random acts of fun,” inviting members to choose from a jar filled with inspirational quotes and partake in a “sweet mini-break” with a friend.   

The CFW team members’ actions have already put many smiles on members’ faces, but the Pay-the-Fun-Forward Campaign (PTFFC) has a deeper meaning—celebrating the life of Amanda DiGirolomo, a Pennsylvania-based team leader who lost her life in a car accident last year. 

“Our Pay-the-Fun-Forward Campaign has allowed us to honor the memory of a very special Team Leader and to help heal our broken hearts," says Allison Flatley, chief strategy officer for CFW and IHRSA board member. "Amanda DiGirolomo was filled with sunshine and could make anyone smile. Now we have the honor of paying her love of fun forward to the special people we interact with everyday.”

Paying the Fun Forward 

PTFFC will take place annually in conjunction with Amanda’s birthday, September 18. In 2016, September 18 falls on a Sunday, therefore, the first annual PTFFC is taking place Monday, September 19, through Friday, September, 23. 

Throughout the week, CFW employees are encouraging, inspiring, and implementing “random acts of fun” at their site, at home, and/or in their communities. 

“Creativity is the limit for how Team Leaders ‘pay the fun forward,’” says Elaine Bispo Smalling, director of marketing and PR for CFW. “Team Leaders are encouraged to capture moments of fun and share them on our internal communication feed, Yammer, using the hashtag #PayTheFunForward.” 

Remembering a Beloved Team Member 

As a tribute to Amanda’s memory, CFW team members company-wide are wearing yellow shoelaces with her initials throughout the month. 

“The color yellow was selected because it was one of Amanda’s favorite colors, and also the perfect color to reflect her fun, happy, positive personality,” Smalling says. “When Team Leaders receive inquiries about their yellow shoelaces, they are encouraged to freely share the meaning behind them and ask those inquiring to join the Pay-The-Fun-Forward Campaign!”

At CFW's Florida headquarters, team members will be going to a local paint-your-own pottery studio, where they will paint sunflowers on tiles that will be incorporated into corporate headquarters. That way, Amanda's spirit will greet everyone who visits.


Personal Trainer Packs Big Fitness Design Into Tiny House

The health club world is filled with dedicated professionals who eat, breathe, and live fitness, but Mike De Vivo has taken it to the next level; the Corporate Fitness Works personal trainer and his wife recently built a fitness-themed house, decked out with a climbing wall, kettle bell storage, a climbing rope, a gymnastics ladder, and TRX equipment. 

Oh, and the house is 330 square feet. Total.

“The tiny house lifestyle really is something that we think is a healthy lifestyle for us,” De Vivo says. “I don’t think it’s for everyone, but for us it’s going to allow us to have the lifestyle that we think will be the most healthy, especially with a kid on the way.” 

That’s right—when the De Vivos' baby is born this fall, three people will be living in a space smaller than the average studio apartment. 

Tiny House, Big Exposure 

It may sound extreme, but the tiny house movement is growing, as evidenced by the proliferation of TV shows featuring house hunters looking to downsize, decrease their living costs, and become more mobile. 

De Vivo’s tiny house construction project was featured on a recent episode of one such show—HGTV’s “Tiny House Big Living.” 

Allowing camera crews to document the five-month construction process was an easy choice for De Vivo, who already followed several tiny house blogs that posted ads about reality TV opportunities. He knew that building a fitness-themed house was a unique angle that would appeal to producers, and figured national coverage would provide positive exposure for the builders, while also ensuring quality of craftsmanship. 

“We also knew HGTV would be able to help us get sponsorship for a good amount of materials,” De Vivo says. “The fitness materials were sponsored—we were able to get a couple hundred dollars worth.” 

The sponsorships helped the build to stay on-budget; all-in, the house cost $72,000. 

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Corporate Fitness Works Wellness Coordinator Honored with President’s Council on Fitness, Sports & Nutrition Community Leadership Award

St. Petersburg, FL—The President’s Council on Fitness, Sports & Nutrition has selected Joe Troubetaris, a Corporate Fitness Works wellness coordinator at CSX Transportation’s corporate health and wellness center in Huntington, WV, to receive a 2016 President’s Council on Fitness, Sports & Nutrition Community Leadership Award.

The award is given annually to individuals or organizations who improve the lives of others within their community by providing or enhancing opportunities to engage in sports, physical activities, fitness, and nutrition-related programs. 

Corporate Fitness Works’ vision is to lead a health revolution that moves everybody and Joe is leading the charge with his work to support CSX and the Huntington community. Having been diagnosed with diabetes at age 12, Joe brings an incredible desire to help connect, strengthen, and empower his community to live a healthier, happier life. Joe never hesitates to support CSX community service events that incorporate physical activity such as 4 Summer Spikes, Family Fish & Fun Day, Military Appreciation Day, Service Day and Fall Awareness Day. 

“Joe Troubetaris has worked to consistently promote opportunities for individuals to lead healthy lifestyles through physical activity and/or healthy nutrition,” says Shellie Pfohl, executive director of the Office of the President’s Council on Fitness, Sports & Nutrition. “Because of Joe’s efforts and contributions, his community can embrace a more active lifestyle. Together, we are all working to make our nation a healthier one by helping individuals across the nation live vibrant, vivacious, and productive lives.” 

Joe’s supervisor has lightheartedly deemed him the honorary mayor of Huntington, WV. “Truth be told, Joe has done so much to improve the lives in Huntington that he truly is an inspiration and well respected leader within his community, CSX and throughout our Corporate Fitness Works Team.” 

This year, in honor of its 60th Anniversary, the President’s Council on Fitness, Sports & Nutrition presented the Community Leadership Award to 60 recipients across the country for making sports, physical activity, fitness, and nutrition-related programs available in their communities. 


Achieving Tangible Results with Corporate Fitness

Today, in corporate fitness and wellness, it’s outcomes that matter. Allison Flatley, the chief strategy officer for Corporate Fitness Works (CFW), a fitness and wellness program provider based in St. Petersburg, FL, offered some examples of the programs her company has developed that have produced impressive results for clients.

Healthy Heart, Healthy You

“This 12-week program was created by a team composed of fitness staff, clinicians, and wellness coaches to target cholesterol reduction,” Flatley said.

Through Healthy Heart, Healthy You, the average participant lowered their total cholesterol by 5% and their low-density lipoprotein (LDL) by 10%, producing an estimated $18,618 in healthcare cost savings for the client company.

Well on Track

A growing number of companies have been purchasing specific brands of wearables for their employees to promote physical activity; but long-term adherence rates have been low.

“More recently, firms have adopted a BYOD (bring-your-own-device) approach; that, however, has required the use of more powerful software platforms,” Flatley said.

Responding to the need, CFW developed the Well on Track platform to facilitate full integration of more than 100 wearable devices, and synthesize the resulting data into simple, intuitive reports that employers can use as part of their incentive system.

“The constant feedback and education function has helped our staff instill lasting behavior change and produce dramatic improvements in health profiles,” she said. “Studies show that individuals who use a tracking device increase their activity level by 26.9%. We’ve capitalized on that to increase the number of employees who participate in a program—and, even more importantly, get results.”

Healthy Wage

It’s hard to beat money as an effective incentive. For one of its clients, CFW created a Healthy Wage weight-loss program. The winning team of five participants received $10,000, and, in addition, all of the employees who maintained their weight loss for six months received a full refund of their registration fee.

“By utilizing the weight loss calculator developed by the Centers for Disease Control and Prevention (CDC), we were able to demonstrate that the 9,508 pounds the workers lost represented $105,506 in healthcare savings over the following year,” Flatley said.

Read the full “The Fresh Look of Corporate Fitness” in the April issue of CBI.


3 Forces Changing the Corporate Fitness Landscape

The vast majority of American companies with 200 or more employees offer some kind of workplace wellness program, but studies have shown that a low percentage of the workforce actually take advantage of programs aiming to increase physical activity, boost smoking cessation, and assist with weight loss. 

This, of course, represents a major missed opportunity for businesses, individuals, communities, and the nation as a whole. 

Recently, however, the dialogue and the landscape have begun to change in significant ways. Here’s an overview of the three main forces changing this brave new world of corporate fitness. 

1. Impact of the ACA 

The 2012 Review of the U.S. Workplace Wellness Market was part of a study of wellness programs that was required by the ACA, a federal statute designed to improve the quality, affordability, and accessibility of health insurance. It was enacted in January of 2014. 

In an attempt to reduce costs, the ACA established new incentives and built on existing wellness program policies to promote corporate wellness initiatives, whether offered at the worksite or in clubs. In doing so, it also acknowledged that clubs are a legitimate and valuable part of the healthcare continuum. 

“What the ACA has done is to bring a level of accountability to corporate fitness and wellness programs,” said Allison Flatley, the chief strategy officer at Corporate Fitness Works (CFW), a wellness and fitness program provider based in St. Petersburg, FL. CFW currently serves some 165 client sites. 

2. Documenting Outcomes 

The new emphasis on outcomes means that club operators must be able to document results—by, in part, gathering all of the requisite data. It also means working with insurers in a different way. 

Midtown Health, a corporate fitness center management and wellness firm, and a division of TCA Holdings, LLC, is a leader in the field. It manages 22 centers for such clients as Kraft-Heinz, General Motors, Underwriters Laboratory, and McDonald’s world headquarters. And the company, based in Chicago, tracks everything from participation to outcomes, including biometrics, well-being scores, and health improvements. 

“We track these outcomes and present them in aggregate formats for insurers,” said Debra Siena, the president of Midtown Health. “That’s the biggest change we’ve seen over the past few years. Today, we’re communicating directly with insurers, so that employers don’t have to get involved from a HIPAA (Health Insurance Portability and Accountability Act of 1996) compliance perspective.” 

3. Program Proliferation 

While a corporate membership might, at one time, simply have meant an all-access pass to a club, today, employees can choose from a lengthy list of possibilities. In addition to the type of services that Midtown Health proffers, there are also boot camps, personal training, mind-body classes, and remote online access to classes. 

Asked how the ACA has affected corporate wellness in terms of new offerings, Flatley ticks off a long and comprehensive list: telemedicine; on-site clinics; active meeting rooms; standing work stations; employee challenges involving wearables; Web-based social media for blogs and videos; and healthy stairways, bike share programs, and smoke-free campuses. 

“We have several clients who are subsidizing group personal training as a path to greater health benefits,” said Flatley. “Group personal training participants are highly engaged, and it’s much easier to track their progress with data. And because the pricing tends to be below market value—as compared to standard personal training—it’s more accessible, and, thus, more popular.” 

Read the full “The Fresh Look of Corporate Fitness” in the April issue of CBI.


Corporate Fitness Works Flyer ‘Proposes’ Valentine’s Day Workout

Corporate Fitness Works, a wellness and fitness services provider based in Tampa Bay, FL, used a clever Valentine’s Day angle to promote a partner workout. 

Wellness Coordinator Jared McNealy led the one-hour class and is featured in the flyer. 

“It was fun to watch the partners exercising together by passing medicine balls during torso twists, push-ups with partner claps in the middle, planks with partner high fives, etc.,” says Allison Flatley, IHRSA board member and chief strategy officer for Corporate Fitness Works.


Corporate Fitness Works Appoints Chief Strategy Officer to Drive Growth

Corporate Fitness Works (CFW) has announced that COO Allison Flatley will become its chief strategy officer. Flatley, who has more than 30 years of industry experience, is a member of IHRSA’s Board of Directors.

The move is part of the Tampa Bay, FL-firm's strategy for continued growth. CFW, the leading provider of wellness and fitness services, prospered last year, racking up a 167.7% increase in sales and becoming the fastest-growing large private company in the city.

Employing more than 650 professionals nationwide, CFW Corporate has been providing comprehensive wellness and fitness solutions since 1988.

“Our goal is to continue to develop all types of healthy communities and lead the health revolution,” Flatley says.

Founded by Sheila Drohan and Brenda Loube, CFW was also ranked as the 15th largest women-owned company in Tampa Bay, and No. 1 in its sector.

The firm will serve as host chair for the 2016 Women’s Business Enterprise National Council (WBEN) National Conference and Business Fair, which will take place June 21-23, in Orlando, Florida. The largest conference for women business owners in the U.S., the event is expected to attract more than 3,500 entrepreneurs, senior executives, and procurement representatives from Fortune 500 companies and the U.S. Government.

For more on Allison Flatley, read her cover story in the August 2014 issue of Club Business International.


Corporate Fitness Works seeks controller

One of the many features on, IHRSA’s consumer website, is the job board. It is the place where thousands of job seekers go every month to see what is open in the health and fitness industry. It is also the site employers use to get the maximum publicity for open positions.

The IHRSA blog is going to start featuring a different opening in order to give it more publicity, as well as show you this terrific resource.

Corporate Fitness Works, a national corporate wellness and fitness management company headquartered in St Petersburg, Fla., with business offices in Maryland, Virginia and Kansas, is seeking a full-time controller. This position will provide a high level of leadership to drive a thriving team culture that recognizes the importance of strong relationships and can demonstrate trust, respect and integrity. The candidate will provide leadership, coordination and oversight of the company’s finance, risk management, contract management and team care functions. 

Corporate Fitness Works has been providing fitness consulting and management services since 1988. The company has consulted on and managed successful on-site fitness programs for corporations, government agencies, retirement and residential communities. Its award-winning programs have been recognized nationally.

Learn more and apply for this position here.

This is just one of many exciting career opportunities found on, IHRSA’s full-service online career center. Visit the site to search for a job, post a resume, or advertise your company’s employment opportunities. For more information or if you have a question, e-mail