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Entries in ClubReady (1)

Friday
Dec302016

The Ins and Outs of ClubReady’s Serious Expansion Strategy 

Any company that’s experienced the growth that ClubReady, LLC, has would be proud to tell its story to the marketplace. Indeed, this club-management software firm, based in St. Louis, MO, has quite a tale to tell. This year, the company has grown its revenue by 50%, expanded its workforce from 64 to 128 employees, and now serves more than 2,000 clients, ranging from small studios to big-box facilities.

The business’ impressive performance is the result of two prescient moves: a focused acquisition and expansion strategy, and the development of a product that integrates club management functions in a unique and efficient way.

And, remarkably, ClubReady has gone from startup to established, from hopeful to successful, in less than 10 years.

The company was founded in 2007 by Brad Denton and Andrew McMaster, and, as was the case with other industry software firms, was based on their personal dissatisfaction with the products that were then available.

“Brad, who owned a personal training studio, met Andrew, and asked him to build out a Web-based software application to meet the needs of a high-end studio,” says Chris Hammond, the company’s vice president of product management. “Fortuitously, ClubReady caught the attention of a very important client—one with over 180 locations and more than 2,000 employees. That client helped us create a corporate/club business model that’s also made us very strong with franchise operations, making it possible for us to acquire customers such as UFC Gym, 9Round, and Club Pilates.”

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