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Entries in club apps (3)


How Boom Fitness Earned $8,000 from Their Mobile App

This is an associate feature post, sponsored by Netpulse.

A health club mobile app can quickly become a fitness facility’s most productive sales tool. From getting referrals and converting prospects into members, to promoting PT sales, the most successful clubs are using their mobile app to generate real revenue.

Continue reading "How Boom Fitness Earned $8,000 from Their Mobile App."

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A Dying Breed: Mobile vs Desktop

This is an associate feature post, sponsored by Netpulse.

Consumer behavior is changing. Not too long ago desktops and laptops were the only way to stay connected to the online world. For clubs, that meant creating websites that were optimized for desktop consumption. Members had to be at home or work to log online and register for classes, update their account information, or email their club.

But all this has changed...

Mobile Has Taken Over Desktop

With nearly two-thirds of American owning smartphones, consumers are shifting away from desktops and trending towards mobile phone usage. According to a 2014 report by internet analytics company comScore, time spent on mobile apps has risen over 50% while time spent on desktops has remained relatively flat. In fact, this rise signals that today's consumers are spending more time on mobile than they are on desktops.

Furthermore, when looking at which device sees the most internet usage on a per-day basis, mobile has significantly overtaken desktop, 51% to 42% in 2015.

With consumers spending more of their day on their mobile devices rather than on computers, it is forcing businesses to optimize their services for mobile. Many functions and activities that were previously considered to be more fitting for the desktop are now being shifted towards mobile.

For example, the Local Search Association reported that in 2015 mobile has overtaken desktop in searches for local information and 60% of adults now typically choose smartphones or tablets over PCs to find information before buying. Whether to make dinner reservations or purchase the latest best-selling novel, consumers are more regularly turning to their smartphone over their computer.

In the future, BIA/Kelsey, a media and advertising agency, is forecasting that mobile search will continue to increase exponentially while desktop search will actually decline. It's more clear than ever: the future is mobile.

Continue reading A Dying Breed: Mobile vs Desktop.

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ABC Financial, Club Apps team up

ABC Financial and Club Apps have partnered to enhance users' capabilities.

Members will now be able to manage all areas of their experience through the club's app. Examples include:

  • Class Reservations – View, filter, share, reserve and pay for classes.
  • Personal Training Booking – View trainer availability and bios, book training appointments and buy sessions.
  • Member Account Management and Bill Pay – View, manage and update membership account information, personal gym schedule management and bill pay.
  • Member Purchases – Buy classes, sessions, services and products with your card on file or a payment type of your choosing.

Club Apps is a provider of custom mobile apps for health clubs. ABC Financial provides software and payment processing for the health and fitness industry.

For more, check out the ABC Financial blog.