The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.



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Entries in Chuck Richards (1)


Lessons in Fitness Leadership: It’s All About Perspective

The Lessons in Fitness Leadership series highlights IHRSA’s industry leaders and thanks them for their continued commitment to growing, promoting, and protecting the health club industry. By sharing their business expertise, we hope that you will get to know them, what they've learned along the way, and how they view leadership. 

Chuck Richards
Sunset Athletic Club
Portland, OR 

What is the most fulfilling part of being a business leader in the fitness industry?

It is the opportunity to ride shotgun with other leaders—the folks that are out in front. 

And, if I can support the industry with time or effort, then I’m happy to do that. 

If you were able to go back in time, what is one piece of leadership advice you would have given your younger-self about working in the fitness industry? 

We’re about to undergo the most expansive growth that our industry has ever seen. Right now, the speed of this change gets you looking in so many different directions, so it’s hard to make a decision on which way to jump. 

Getting perspective is important. Look at the implications. Don’t think you necessarily need to go in every direction all of the time. There are so many ways to be successful. There are so many opportunities. Going in too many ways will dilute your best efforts. 

I would also say to listen to people when they speak. It is important to appreciate and listen to the disruptors in our industry because they are the ones who motivate others to go out and make a noticeable difference. 

What prompted you to join the Industry Leadership Council (ILC)? 

The initiatives that the ILC has taken over the years convinced me to join. I rocked back and forth on the decision to join, but eventually did because I found that this group was the point of the spear to make change happen. Its pretty terrific to have a group focused on doing that.