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Entries in Chris Reiss (1)


Executive Excellence

Having successfully completed a management buyout, the executive vice president of the Bay Club Company is now focusing on expansion.

CBI: The Bay Club Company portfolio is unique and impressive—24 locations on 10 of what you describe as “campuses.” Help us to imagine what one of your typical facilities looks like.

LISA GRAF: Sorry, but there really isn’t a “typical” facility, and, as you’ve observed, that’s one of the things that makes Bay Club unique. So, too, is our campus concept. A campus is a group of clubs that are situated near one another, and that, together, encompass four different quadrants, or types of activity—family, fitness, sport, and hospitality.

CBI: Still a little bit hard to picture. Can you give us an example, and explain your pricing strategy?

LG: Our Santa Barbara campus includes our uptown, downtown, and Goleta facilities, all of which are located on the beautiful Central Coast. The downtown club is a charming boutique facility, located next to the historic Canary Hotel, that offers state-of-the-art equipment, world-class amenities, and the latest group fitness classes; members also can enjoy outdoor yoga on the hotel’s rooftop. The uptown club offers many of the same things, but sits in the historic arts district in the heart of Santa Barbara. For those seeking a mind/body experience in a relaxed and comfortable setting, the Goleta club offers such option as hot yoga and Power Vinyasa yoga.

Read the full interview here.

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