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Entries in Brent Gallagher (5)


What It's Really Like to Win an IHRSA Institute Scholarship

Your chance to win a full ride didn’t end in college. Every year, we offer scholarships to attend The IHRSA Institute to two worthy individuals who have a passion for the fitness industry and demonstrate strong leadership skills.

Each scholarship, named in honor of John McCarthy and Curt and Jane Beusman, has a value of more than $3,000 and includes a full registration to the Institute, program materials and handouts, social and networking events, lodging, and meals, as well as a $500 travel stipend. 

Not too shabby, right?

Continue reading "What It's Really Like to Win an IHRSA Institute Scholarship."

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Encouraging Gym Members to Take Advantage of Personal Training

The following post was written Brent Gallagher, owner of Avenu Fitness, for our Best Practices series.

Question: We want to convert more of our members into personal training clients. Do you have a suggestion?

Brent Gallagher: How about offering 30-minute training sessions, if you’re not already doing so?

Back in 2007, when I was offering hour-long sessions, I began to realize how busy everyone was. My clients were telling me that they no longer had enough time for personal training.

Also, I was working so much that I’d lost touch with friends and family, so I stepped back and wondered, “What if I cut the workouts in half? Does more time necessarily mean better health?” I realized that a 30-minute model could help my members make better use of their time.
I could do the same—and work with even more people.

Since then, I’ve also observed that, when a session is 60 minutes long, people pace themselves; in a shorter session, they tend to focus and give 100%. That said, if you’re going to offer half-hour sessions, be sure to emphasize the importance of eating well and getting adequate sleep. Sleep deprivation can contribute to overeating, and, over a 30-minute session, members aren’t likely to burn enough calories to counteract the effects of poor habits.

Think about it. Time is the most valuable asset we all have, so it’s important to use it wisely—and to create a healthier, more balanced lifestyle.

Brent Gallagher
Owner and Performance Coach
Avenu Fitness
Houston, TX


September 15 Webinar: Learn How to Generate 7-Figures with 30-Minute Training 

How do you eliminate a client’s number one excuse: “I don’t have enough time”? Most 60-minute workouts are not only hard to fit into a client’s schedule, but could also be leaving them overworked and lacking results. 

Brent Gallagher, owner and performance coach at Avenu Fitness, will share his strategies to give clients big results in a short amount of time during his Thursday, September 15 webinar, “The 30-Minute Model: Generating 7-Figures with 30-Minute Training.” 

We asked Gallagher a few questions about his presentation to get an idea of what attendees can expect to learn. 

What are some of the strategies you'll be sharing to help club owners increase their training revenue? 

  1. Understanding who is the right fit for the 30-minute model and who is not.
  2. You’ll discover the answer to this simple question: Does more time equal better health?
  3. Implement a model that allows your trainers to see more clients during peak hours.
  4. The 30-minute model reduces the burn out rate for your personal training team.
  5. Increase personal training client retention by giving clients their time back.
  6. Refocusing our facilities message to get clients back to the basics of living fit and health: Sleep more, eat better, and train less. 

Can you explain the 30-minute program and the benefits to using it? 

Let me ask you this: Does more time equal better health? Let’s see who’s healthier: 

  • Client #1: Trains 60 minutes, sleeps 6 hours and eats ‘healthy’ 50% of the time
  • Client #2: Trains 30 minutes, sleeps 7.5 hours and eats ‘healthy 80% of the time. 

Hands down it’s Client #2. Why? Because they have built a foundation around the basics of living fit: Sleeping more, eating better and training less. When you build a lifestyle around these fundamentals, we begin to truly transform the communities we serve for the long-haul and can literally cut workout times in half. 

The magic of the 30-minute program is that it simply gives you, your team and your clients their #1 asset back: Time. Nothing is more valuable than an individuals time. 

Think about this: What’s the biggest cost for a client to train with a trainer? Money? Sacrifice? Sweat? Nope. It’s their time. It’ time out of their already crazy, stressed, jammed packed to-do list, busy day. 

If we can help our communities accomplish their goals in a more efficient manner, we become the go-to fitness destination for any one who’s strapped for time and still longing to live a fit and healthy life—which is basically 99% of the population!

What takeaways will attendees leave the webinar with? 

  1. The strategic steps to convert clients from 45 or 60 minute sessions over to 30 minute sessions.
  2. How to design 30 minute programs by answering this question: What problem am I trying to solve?
  3. Learn a unique sales system that gives your team clarity of purpose and a brilliant strategy to build a million-dollar training department.

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The 2016 IHRSA Institute in Photos

On August 2-5, nearly 100 health club professionals descended on the picturesque University of North Carolina campus for the IHRSA Institute, Executive Education for Club Professionals, sponsored by Core Health & Fitness, MINDBODY, NASM, and SPRI.

Over the course of the week, attendees sat in on high-level sessions on topics from sales to finance, networked during meals and cocktail hours, and shared experiences and strategies during roundtable discussions. And some even got their sweat on during daily early-morning workouts.

If you haven't been, it's difficult to explain just how engaging an event the Institute is. So we figured—rather than tell you—we'll show you.

Opening Keynote Address on Visionary Leadership

Over time, organizations naturally focus on efficiency—delivering on objectives—and start driving out flexibility and, as a result, miss opportunities for innovation, Christopher Bingham, Ph.D., professor of strategy and entrepreneurship for the Kenan-Flagler Business School at The University of North Carolina at Chapel Hill, said during the opening keynote address.

Scholarship Recipients Recognized

This year’s IHRSA Institute scholarship recipients, Azeza Tessereau, general manager at Wellbridge Athletic Club and Spa located in Town and Country, MO, and Brent Gallagher, owner of Avenu Fitness & Lifestyle located in Houston, TX, were recognized on the first night.

Attendees Got Hands-on During a Keynote Activity

Christopher Bingham asked keynote attendees to team up to try to build note card towers for an exercise that demonstrated the power of experimentation.


Networking Galore!

Between networking events, roundtable discussions, and group meals, attendees had countless opportunities to make professional contacts (and some new friends, too).

Learning at High-level Sessions

More than a dozen sessions were offered, on topics like strategic planning, marketing and sales, finance, legal issues, revenue, and more.


Dining at DuBose Hall

Meals, which were included in the event package, were held at UNC's historic DuBose Hall.


The #IHRSAInstitute logo swap is underway!

A photo posted by IHRSA (@ihrsa) on Aug 4, 2016 at 3:48pm PDT

The Famous IHRSA Institute Logo Swap

Each year, attendees bring their company's swag to exchange with others. This year's logo swap was one of the best yet!


The Traditional Group Photo

Not a bad-looking group, if we do say so ourselves. 


Congratulations to the Class of 2016!

Because the IHRSA Institute wouldn't be complete without a graduation ceremony.

And Before You Go...

Just a few more of our favorite photos from this year. Thanks to all those who attended! We hope to see you—and some new faces—at the 2017 IHRSA Institute. 


Two Worthy Recipients Awarded Scholarships to the IHRSA Institute

This year’s IHRSA Institute scholarship recipients are Azeza Tessereau, general manager at Wellbridge Athletic Club and Spa located in Town and Country, MO, and Brent Gallagher, owner of Avenu Fitness & Lifestyle located in Houston, TX.

The recipients were selected by a judging panel of highly experienced and dedicated industry professionals. The panel included: 

  • Rick Beusman, president of Saw Mill Club and the son of the late Curt and Jane Beusman for whom one of the scholarships is named;
  • Bill McBride, president and CEO of Active Wellness and BMC 3;
  • Rick Caro, president of Management Vision, Inc.;
  • Michele Melkerson-Granryd, general manager of BB Fitness Studios; and
  • Bud Rockhill, owner of CW Strategic Advisors. 

Azeza, who one judge touted as a “true up-and-comer,” moved quickly up the ranks at Wellbridge, from Membership Representative to the role of General Manager. Her application demonstrated her passion for the industry, and ability to inspire a team that shares her commitment to delivering the very best. 


Brent exemplifies what IHRSA looks for in a candidate. He is a leader in the industry, whose dedication to promoting the benefits of healthy living has served his business, his staff, and his clients well.

The John McCarthy Merit Scholarship, named for IHRSA’s first executive director, and The Curt & Jane Beusman Institute Scholarship, named for two of IHRSA’s most passionate founders, are awarded to individuals who are able to demonstrate their passion for, and absolute commitment to, the health club industry's future and also for their leadership skills in club operations, sales or service.

The IHRSA Institute will be held August 2-5 at The University of North Carolina’s Kenan-Flagler Business School in Chapel Hill. Learn more about the John McCarthy Merit Scholarship and the Curt & Jane Beusman Scholarship, and find out how you can donate to support future recipients.