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Entries in Bill Beck (4)

Thursday
Dec152016

Lessons in Fitness Leadership: Be Sure to Ask Questions 

The Lessons in Fitness Leadership series highlights IHRSA’s industry leaders and thanks them for their continued commitment to growing, promoting, and protecting the health club industry. By sharing their business expertise, we hope that you will get to know them, what they've learned along the way, and how they view leadership. 

Bill Beck
Club Fit
Briarcliff, NY


What is the most fulfilling part of being a business leader in the fitness industry? 

Far and away the best part of being a leader in this industry is knowing that the work we do every day helps make people’s lives better. We’re responsible for motivating people to live healthier lives, which, in turn, helps them spend more quality time with the people in their lives that matter most to them. 

I’ve always been a big advocate for IHRSA but after having a leadership position on the Board of Directors, I am able to truly recognize and appreciate the great work that we do in the world. I can’t say thank you enough to the Board for this opportunity and for always caring about our members, our people, and the work that we do.  I would encourage anyone looking to take on a more active leadership role to apply. 

Continue reading "Lessons in Fitness Leadership: Be Sure to Ask Questions."

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Wednesday
Jan062016

9 Predictions for the Health Club Industry in 2016 

The health club industry is positioned to expand in 2016, but much remains to be seen.

To gain a clearer outlook for the coming year, Club Business International asked a panel of nine industry leaders that includes five members of the IHRSA board of directors and four IHRSA associate members, to share their predictions for the next 12 months.

1. Sport and fitness applications will dominate the digital consumer landscape.

“My customers and my sales team tell me, simply and straightforwardly, that clubs are looking for equipment, programs, and solutions that attract new customers, while retaining current ones,” said Nerio Alessandri, founder and president of Technogym in Cesena, Italy. “In support of this, this year Technogym will launch new equipment and programs conceived and designed for clubs so they can develop specific business strategies in different areas: functional training, group training, cardio, and strength. The common factor is connectivity—enabling clubs to design engaging experiences and stay in contact with their members both inside and outside of the club.”

2. Personalization will become a key differentiator.

“We’re seeing rapid growth in both the high-volume/low-cost (HV/LC) and boutique fitness club segments,” said Rob Barker, president of Precor, Inc. in Woodinville, WA. “We’re seeing investment by mid-market operators who want to differentiate, and we’re seeing more investment in fitness by verticals, such as hospitality, corporate, and multifamily facilities.”

3. Legal matters will demand club operators’ attention.

“In my view, hot items for 2016 are EFT cancellation policies and overtime compensation,” said Bill Beck, president of Club Fit in Briarcliff Manor, NY. “If clubs haven’t sought a legal review of their procedures with regard to these issues in the last five years, they should do so soon.”

4. Small-group training, active-aging will continue to expand.

“I think we’ll see the demand for small-group training and integrated technology solutions sustain their growth,” said Chris Clawson, president of Life Fitness in Rosemont, IL. “We’ll also see products that are appropriate for the active aging population become more popular, as this exercise-focused demographic moves farther into the senior years. 

5. The Affordable Care Act will fuel wellness program growth.

“Forward-thinking companies are also recognizing that having wellness and fitness embedded into their culture is extremely important,” said Alison Flatley, COO of Corporate Fitness Works in Falls Church, VA. “They’re moving from return on investment (ROI) to return on value (ROV). They’re creating a 'culture of health' by having their corporate and wellness goals and objectives overlap.”

6. New trends will drive the fitness experience.

“A big trend will be on-demand digital fitness apps,” said Missy Moss, general manager of Nike Athletic Centers in Beaverton, OR. “These programs can be done anywhere––in your office, hotel room, outside, etc. People don’t have to walk into a health club to perform a fitness activity. On the flip side, members are coming to clubs to use their mobile devices and apps.” 

7. Health club members will become more selective.

“We’re seeing less spending on ancillary services such as personal training, food and beverage, and children’s programs,” said Mark Stevens, regional director of The Houstonian Clubs and Spas in Houston, TX. “Retention still remains high, but we have to do business differently—focus even more on retention, service, programs, cleanliness, and improving relationships.”

8. The commercial market will grow, with a higher level of fragmentation and specialization.

“Commercial facilities will continue to focus on promoting greater levels of variety and programming for a discerning customer base,” said Kent Stevens, executive vice president of sales for Matrix Fitness Systems in Lake Mills, WI. “Successful club operators will combine superior products and services in a way that gives their members a sense of community in a purposeful environment.”

9. Multipurpose clubs will “boom or bust.”

“Those that are willing to press the limits of opportunity will thrive,” said Jim Worthington, owner of Newtown Athletic & Aquatic Club in Newtown, PA. “Medical wellness, member feedback, and tracking mechanisms such as Medallia and MYZONE, along with well-designed spaces and programs that are competitive, will boom. Operators who do little or nothing to capitalize on trends, or who ignore the competition, will bust.”

Read the full "Industry Outlook: 2016" article in the January issue of CBI.

Tuesday
Jul072015

Championing Independence

Bill Beck, the president of Club Fit, a family owned business with two clubs, in Briarcliff and Jefferson Valley, New York, has been learning and laboring in the independent trenches since he was 12. Today, he’s still at it, concerned about epidemic inactivity and combating explosive competition, while never losing sight of his defining goal—helping people to live longer and healthier lives.

Read the full CBI interview.

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Monday
Oct072013

Panel discussion touches on many subjects

Jay Ablondi, left, IHRSA VP of Global Products, was the moderator for "Leading by Example: Best Practices on Club Success." Panelists were, from left, RIck Holder, Bill Beck and Kim Manocherian.The beauty of a panel discussion at an IHRSA event is that many of the topical subjects relating to our industry can be touched on, giving attendees a wide array of information to take back to their clubs.

On the first day of the NEHRSA/IHRSA Fall Conference & Trade Show yesterday at the Connecticut Convention Center in Hartford, the panel of three industry experts came from clubs that boasted a combined 120 years of operating.

Rick Holder, owner, Hampshire Hills Sport and Fitness Club in Milford, N.H.; Kim Manocherian, CEO, New York Health & Racquet Clubs in New York City; and Bill Beck, president, Club Fit, Jefferson Valley, N.Y., answered questions from both the moderator, IHRSA VP of Global Products Jay Ablondi, as well as from the crowd, during "Leading by Example: Best Practices on Club Success."

To see what was discussed, read on.