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Entries in Ben Midgley (3)


Crunch, BDA Sports Management Forge Relationship

Crunch Fitness has partnered with a top sports management company to allow its clients to operate franchises.

BDA Sports Management, with NBA clients Joakim Noah, Klay Thompson, Rajon Rondo and many others, and Crunch has already produced many new locations in California.

"The unprecedented partnership BDA Sports has cultivated with Ben Midgley and Crunch Franchise offers the company and its clients an opportunity to be innovators in business while positively impacting communities of great importance," said Bill Duffy, founder and chairman of BDA. "A key area of focus for BDA Sports is the creation of branded opportunities for its clients that not only position them for long-term financial stability, but also secures a legacy that will continue long after playing careers end."

Read more on the Crunch-BDA Sports Management partnership.


National TV exposure for Crunch Fitness

The first week of January is always an incubator for stories on people going back to the gym for New Year's resolutions. The good thing for the fitness industry is that many clubs get media attention.

Crunch Fitness received some incredible exposure last week when Crunch Franchise President Ben Midgley was interviewed on Fox Business News.

He was asked what is "new and hot" in the industry for those coming back to the gym.

"Crunch has always been an innovator and a leader in the realm of group fitness, really fusing entertainment and exercise together," he said during the interview. "It's one of the things that has kept our members coming back for 25 years. What we are doing is trying to continue to stay on that trend, stay with the newest, hippest, funnest activities we can find for our members."

Midgley also discussed the reason to franchise Crunch and mentioned that there are eight new locations opening in January - in Connecticut, New Jersey, California and Pennsylvania.

Watch the entire interview on Fox Business News.


Crunch Fitness franchising shows plenty of success

As far as fitness club franchises go, Crunch Fitness probably is not the first one that comes to mind.

However, after more than 250 (up from the interview just a couple weeks ago) franchises issued in the past three years, the business that started in New York City will soon be known across the country.

Ben Midgley, president of Crunch Franchise, recently did an interview with CNN's Money Live! at the New York Franchise Expo, explaining the business model, what one gets with a membership, and more.