The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.



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Entries in Ben Hammersley (1)


How Health Clubs Can Create Adaptive Digital Strategies

This post is an IHRSA European Congress preview.

Many health clubs struggle with creating successful digital strategies that stand the test of time. At the IHRSA European Congress, 23-26 October in London, UK-based futurist and author Ben Hammersley will share his marketing expertise during his Technogym-sponsored keynote presentation, “Adaptive Digital Strategy.”

IHRSA spoke to Hammersley to learn more about digital strategy, emerging technology, and consumer behavior. Here’s what he said.

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