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Entries in B Defined Fitness (1)

Monday
Jan092017

Looking Ahead: A View of 2017 from The Fitness Industry Trenches 

Normally, at this time of year, CBI turns to consultants, researchers, and other industry gurus to obtain their sense of—or best guess about—what the coming year might hold.

This year, though, we chose to pass on the venerable experts and go with a group of individuals who are working long and hard, deep in the trenches—men and women who are operating a single independent club, a small regional chain, and a thriving franchise enterprise. All have recently become members of IHRSA.

Their personal, heartfelt stories, describing daily reality on the always challenging front lines, are, in many ways, more revealing than all of the metrics, stats, and data in the world.

Shannon & Kendra Short: Co-Owners
B Defined Fitness

Belleville, KS

In January 2012, the husband and wife team of Shannon and Kendra Short purchased their club, founded in 1993, which then was known as The Gym. They revamped its business model, transforming it from that of a standard gym to that of a family-friendly fitness center, and renamed it B Defined Fitness.

Today the 5,000-square-foot facility boasts an impressive array of amenities, including a basketball half-court, a full-size racquetball court, a fitness classroom, an exercise equipment room, locker room and shower facilities, and a massage therapy room. It employs two part-time office assistants, one maintenance person, an equipment maintenance staffer, and two fitness class instructors. Massage therapy and personal training are provided by outside contractors.

B Defined has some 150 memberships, many for families.

During the past year, B Defined has seen steady growth, and, looking forward to 2017, doesn’t see that changing.

Continue reading "Looking Ahead: A View of 2017 from The Fitness Industry Trenches."

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