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Entries in Allison Flatley (20)


Shape the Future of the Health Club Industry by Joining the IHRSA Board

If you’re an IHRSA member club operator interested in promoting the association and the fitness industry—and having a little fun while you’re at it—now is the time to consider applying to the IHRSA Board! 

The IHRSA Board of Directors is an elected group of industry leaders who are chosen to provide strategic direction and insight to the association. The mission of IHRSA is to grow, protect, and promote the health and fitness industry, and board members act as ambassadors charting the course of the association.

Continue reading "Shape the Future of the Health Club Industry by Joining the IHRSA Board."

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Strategic Plan Rewind: Working Backwards to Reach Your Goals

This post is an IHRSA Institute preview.

You can learn a lot about the pitfalls of strategic planning by observing fitness resolutioners.

Continue reading "Strategic Plan Rewind: Working Backwards to Reach Your Goals."

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This Week in the Fitness Industry: UM Holdings Acquires Majority Equity Position in Gym Source

UM Holdings Acquires Majority Equity Position in Gym Source
Gym Source announced today that UM Holdings Ltd has acquired a majority equity position in Gym Source, the nation’s oldest and largest distributor of high end fitness equipment. UM is owned by John Aglialoro, former chairman of Cybex International. Aglialoro will join Richard Miller, Gym Source’s founder and CEO, to leverage the company’s leadership position to grow, both organically and through acquisition. “John Aglialoro is well known in our industry as a dynamic and creative leader,” Miller said in a release. “We share the same position to expand the Gym Source footprint and to bring the company’s fitness expertise to homes, health clubs, multi-unit housing and other fitness facilities across the country.” Read Gym Source’s full press release on the UM Holdings Ltd acquisition.

IHRSA Represents at Club Industry Show 2016 

Several IHRSA staff, board members, and advocates are attending the Club Industry Show in Chicago this week. Annbeth Eschbach, our first woman board chair and founder and CEO of Exhale Enterprises, received the Lifetime Achievement Award. Allison Flatley, chief strategy officer of Corporate Fitness Works and IHRSA board member, spoke on a panel with Brent Darden, CEO of Brent Darden Consulting, and Bill McBride, president and CEO of Active Wellness and BMC3, covering a range of topics pertaining to leadership. If you’re attending, be sure to stop by the IHRSA booth (booth 110) at the trade show, which is open until 2 p.m. today. 

Only One Month Left to Apply for IHRSA 2017 Awards

Don't miss the November 11 deadline to apply for the following IHRSA awards, which will be presented during IHRSA 2017, March 8-11 in Los Angeles. The Woman Leader Award is in honor of Julie Main, whose tenacious drive and unbreakable spirit was an inspiration to all who knew her. IHRSA celebrates Julie's legacy by offering the Woman Leader Award—including a scholarship to attend the annual International Convention & Trade Show—to a woman who exemplifies Julie's qualities of leadership and drive. The Outstanding Community Service Award recognizes an IHRSA club that has made a longstanding commitment to making a difference in and beyond their community. Learn more and download the applications on the IHRSA awards page. The deadline to apply is November 11, 2016. 

Netpulse Announces Lead Sharing Integration with InTouch Technology
Netpulse, a health club mobile app provider, announced Wednesday that its mobile platform now integrates with InTouch Technology’s lead management solution. The integration enables health clubs to automatically track mobile referrals and guest passes by seamlessly creating and updating leads in the club’s sales management system. This initiates customized prospect follow-up and reminders for the club’s sales team, which decreases the chance of missed sales opportunities. “Netpulse is the clear industry leader for creating mobile apps for clubs, so we felt that it was important for our customers to continue expanding our integration and relationship with them,” said Dana Milkie, president and CEO of InTouch Technology. “Digital lead generation via mobile apps is a priority for sales departments in health clubs. Netpulse and InTouch Technology customers will immediately benefit from a stronger lead management solution.” Read the full Netpulse press release on its InTouch Technology integration.


6 Actions Health Club Leaders Take to Develop Emerging Leaders

Identifying and nurturing emerging leaders continues to be a challenge in our industry.  

It’s also one ofif not the most importantchallenges we face. In his IHRSA 2016 session, “Extraordinary Leaders: Develop a High-Performance Team,” Eddie Tock of REX Roundtables said, “research shows that improving leadership behavior has more impact on your company performance than any other investment.”

So, in looking at the leadership traits of many of our industry’s leaders, I’ve distilled those traits into six common actions leaders use to foster leadership in both their own organizations and throughout the industry.

To develop the next generation of industry leaders, current club leaders...  

#1. Lead by Example 

Most everyone replied that leading by example is by far the most important trait. Basically, the leadership traits you want to see in your club staff are the same ones they want to see in you every single day. Any form of leader should be professional, ethical, communicative, supportive, display a high work ethic, and be willing to share knowledge and experiences.  

Jim Worthington, owner and president of Newtown Athletic Club, who is known for “walking the talk” has said that being a leader in the industry has given him the chance to mentor employees as well as colleagues at other clubs.

#2. Are in Perpetual Learning Mode  

According to Leadership Hospitality, it is important for leaders to ‘be visible about their own need to learn. Great leaders are never more powerful than when they are shown to be in a learning mode.’

Our industry’s leaders are some of the best at sharing the fact that they are information and education-hungry. Allison Flatley, CEO of Corporate Fitness Works, has shared that she loves learning growth strategy from successful entrepreneurs and training techniques from experienced personal trainers. And Janine Williams, vice president of human resources at Leisure Sports, said that the most important leadership trait is “to ensure that you continue to expand the depth and breadth of your knowledge; not only in the health club industry but in business and financial acumen as well.”

#3. Cross-train to Develop Across Skills or Knowledge Gaps  

Our industry already understands the value of cross-training to build endurance, flexibility, and skill. The same applies for leadership learning as candidates that are rotated through various jobs gain first-hand experience and new expertise in many different roles. They also develop a broader vision of your club and exposure to staff dynamics and member concerns.

In his IHRSA 2016 presentation, "Developing NextGen Leaders," Brent Gallagher discusses the practical steps involved in establishing a team of next-generation leaders, including the need to train across areas to create a healthy leadership pipeline.

Continue reading "6 Actions Health Club Leaders Take to Develop Emerging Leaders."

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IHRSA Generates Support for PHIT Act on Capitol Hill 

(Click to enlarge)Several IHRSA members and staff, along with members of the PHIT Coalition, conducted a lobby day on Capitol Hill today to generate additional support for the PHIT Act.  

Members of the PHIT Coalition, co-chaired by IHRSA and the Sports and Fitness Industry Association (SFIA), met with members of the House and the Senate, asking them to co-sponsor the PHIT Act. Currently, PHIT has 101 bipartisan sponsors, with 88 from the House and 13 from the Senate.

PHIT, the Personal Health Investment Today Act, would allow Americans to use flexible spending accounts (FSAs) and health savings accounts (HSAs) to pay for health club memberships, fitness equipment, exercise videos and youth sports league fees. If passed, it would allow individuals to tap their pre-tax account up to $1,000 per year to cover these expenses—families would be granted up to $2,000.

In addition to the day’s lobbying efforts, members of IHRSA’s Board of Directors are presenting the first-ever “IHRSA Get Active Leadership Award” to Congressional Fitness Caucus co-chairs, Representatives Ron Kind (D-WI) and Bob Dold (R-IL). This inaugural award honors Members of Congress with especially strong track records of supporting policy initiatives that promote physical activity.

Presenting the IHRSA Get Active Leadership Award to Rep. Ron Kind

“This lobbying day provides the perfect occasion to rightfully acknowledge and honor Reps. Kind and Dold for their long-term commitment to helping Americans live healthy lifestyles,” says Helen Durkin, IHRSA’s executive vice president of public policy. “By presenting them with the ‘Get Active Leadership Award’, we hope to raise the visibility of their efforts and to inspire others on Capitol Hill to recognize the important role that public policy has to play in enabling all Americans to embrace and live more physically active lives.”

Missy Moss, Steve Cappezone and Allison Flatley, members of IHRSA’s Board of Directors; Suzanne Trainor, IHRSA’s public policy assistant, and Tom Scanlon and Jay Sweeney, the association’s Washington D.C. lobbyists, represented IHRSA and its members at the event.


Corporate Fitness Works ‘Pays the Fun Forward’ in Memory of Beloved Team Member 

All this week, Corporate Fitness Works (CFW) employees have been carrying out “random acts of fun,” inviting members to choose from a jar filled with inspirational quotes and partake in a “sweet mini-break” with a friend.   

The CFW team members’ actions have already put many smiles on members’ faces, but the Pay-the-Fun-Forward Campaign (PTFFC) has a deeper meaning—celebrating the life of Amanda DiGirolomo, a Pennsylvania-based team leader who lost her life in a car accident last year. 

“Our Pay-the-Fun-Forward Campaign has allowed us to honor the memory of a very special Team Leader and to help heal our broken hearts," says Allison Flatley, chief strategy officer for CFW and IHRSA board member. "Amanda DiGirolomo was filled with sunshine and could make anyone smile. Now we have the honor of paying her love of fun forward to the special people we interact with everyday.”

Paying the Fun Forward 

PTFFC will take place annually in conjunction with Amanda’s birthday, September 18. In 2016, September 18 falls on a Sunday, therefore, the first annual PTFFC is taking place Monday, September 19, through Friday, September, 23. 

Throughout the week, CFW employees are encouraging, inspiring, and implementing “random acts of fun” at their site, at home, and/or in their communities. 

“Creativity is the limit for how Team Leaders ‘pay the fun forward,’” says Elaine Bispo Smalling, director of marketing and PR for CFW. “Team Leaders are encouraged to capture moments of fun and share them on our internal communication feed, Yammer, using the hashtag #PayTheFunForward.” 

Remembering a Beloved Team Member 

As a tribute to Amanda’s memory, CFW team members company-wide are wearing yellow shoelaces with her initials throughout the month. 

“The color yellow was selected because it was one of Amanda’s favorite colors, and also the perfect color to reflect her fun, happy, positive personality,” Smalling says. “When Team Leaders receive inquiries about their yellow shoelaces, they are encouraged to freely share the meaning behind them and ask those inquiring to join the Pay-The-Fun-Forward Campaign!”

At CFW's Florida headquarters, team members will be going to a local paint-your-own pottery studio, where they will paint sunflowers on tiles that will be incorporated into corporate headquarters. That way, Amanda's spirit will greet everyone who visits.


This Week in the Fitness Industry: Proof that Exercise is a ‘Miracle Drug’

Time Magazine Examines the Proof that Exercise is a ‘Miracle Drug’
“As time goes on, paper after paper after paper shows that the most effective, potent way that we can improve quality of life and duration of life is exercise,” said Dr. Mark Tarnopolsky, a genetic metabolic neurologist at McMaster University in Ontario, in Time Magazine’s September cover story. The article, “The New Science of Exercise,” provides an in-depth look at the scientific proof backing up the long-standing belief that exercise works like a miracle drug. “Despite public-awareness campaigns, the health benefits of exercise have not been effectively communicated to the average American,” the article stats. “Humans are notoriously bad at assessing the long-term benefits–and risks–of their lifestyle choices. And vague promises that exercise is ‘good for you’ or even ‘good for the heart’ aren’t powerful enough to motivate most people to do something they think of as a chore. Humans are, however, motivated by rewards. That is why experts like Tarnopolsky are so focused on proving that the scientific benefits of exercise–slower aging, better mood, less chronic pain, stronger vision, the list goes on–are real, measurable and almost immediate.”

IHRSA Board Members Represent at the Motionsoft Technology Summit

Several IHRSA board members and former board members attended and spoke at the Motionsoft Technology Summit in Baltimore, MD, this week. Rick Caro, former IHRSA board president and president of Management Vision, Inc., spoke at the CIO Roundtable on Wednesday, and IHRSA Board Chair Rasmus Ingerslev presented the closing keynote address on Thursday. Read our full coverage of the Motionsoft Technology Summit.

Blink Fitness Asks Members to Audition for its 2017 Ad Campaign

Blink Fitness is inviting 300,000 members to use social media to enter the company’s brand-wide casting call for its 2017 ad campaign. The digital “audition” for the campaign, which is part of Blink’s continued effort’s to advocate for body positivity, will be open until October 7. More than 300 people have already applied since the September 12 launch. Following the submissions, the finalists will be chosen and called back to stand in front of a panel of influential “casting agents” to explain why feeling good is the new looking good. Panelists will include Dascha Polanco, known for her role as Dayanara Diaz on Orange is the New Black and NFL punter, Steve Weatherford. Blink’s 2017 campaign is an evolution of its “Every Body Happy” platform, which launched earlier this year.

IHRSA Submits Comments on Medicare Diabetes Prevention Program
On September 6, IHRSA formally submitted comments to the Center for Medicaid & Medicare Services (CMS) concerning the proposal that Medicare cover the cost of a preventative service incorporating physical activity and diet intervention—the Medicare Diabetes Prevention Program (MDPP). The MDPP stands to be the first ever preventative service model certified for expansion by the CMS Innovation Center. With the proposal that Medicare will cover the cost of MDPP, health clubs are in an advantageous position to administer the program and become a vital component in the healthcare system. The program consists of educational sessions on healthy habits for individuals at risk of diabetes, evidenced by blood test results (and covered by Medicare), beginning with an initial six-month period with a core curriculum. The curriculum incorporates the importance of physical activity in healthy living, in addition to nutrition and stress management. The primary goal of the program is weight loss and behavior change to prevent against diabetes—both goals achievable in a health club setting. Read our full coverage on IHRSA's Medicare Diabetes Prevention Program comments.


Lessons in Fitness Leadership: Think Creatively to Get People Moving

The Lessons in Fitness Leadership series highlights IHRSA’s industry leaders and thanks them for their continued commitment to growing, promoting, and protecting the health club industry. By sharing their business expertise, we hope that you will get to know them, what they've learned along the way, and how they view leadership. 

Allison Flatley
Industry Entrepreneur  

What is the most fulfilling part of being a business leader in the fitness industry?

This is easy—it is the people! The fitness industry is filled with energetic, passionate, and success-driven people who are willing to share their knowledge and ideas.   

I love learning growth strategy from successful entrepreneurs and training techniques from experienced personal trainers. The diversity of the industry and its people is exciting. 


If you were able to go back in time, what is one piece of leadership advice you would have given your younger-self about working in the fitness industry? 

I’d tell my younger self to ask more questions and think bigger and broader.   

The changes that have occurred in technology, communication, and business tools are amazing and have had a big impact on how we process information and live our daily lives. The fitness industry has not changed to the same degree. We need to think creatively to help more people embrace movement and activity. 

What prompted you to join the Industry Leadership Council (ILC)? 

It was a phone call invitation from a widely respected industry leader. It was my first introduction to the Council and after becoming involved, I consider it an honor and obligation as a leader.   

It is important for industry leaders to band together to support public policy and legislative efforts. As a group, we can be influential with our lawmakers to enact policies that encourage Americans to be physically active and take care of their health and to support all clubs and businesses that improve the health of the nation.


IHRSA to Celebrate MACMA's 30th Anniversary 

IHRSA will be heading south to celebrate the Mid-Atlantic Club Management Association's (MACMA) 30th Anniversary July 13 – 14 in Annapolis, MD.  

The event begins with the fifth-annual golf tournament and will continue on with a jam-packed day of education and networking, including sessions on sales & marketing presented by Tara Sampson, IHRSA member since 2005. The all new "Leadership Panel Power Hour" will be facilitated by long-time IHRSA members Roger Ralph and Mitch Wald, along with Allison Flatley and Bill McBride who are also 2016 IHRSA Institute faculty. 

Taken by IHRSA staff at last year's event.

"The golf tournament has become a fun networking tradition for MACMA attendees," Kerry Campbell, executive director of MACMA says, noting that it is open to fitness professionals, exhibiting personnel, and the public. The tournament will be held at Renditions Golf Club in Annapolis, MD, and is modeled after the best holes on the PGA Tour. “If you enjoy golfing, don’t miss this course," she says. "It is amazing.” 

Keynote speakers Michael Parrish DuDell (author of From the Tank to the Bank: How to Build and Grow a Shark Tank Size Company) and Trish Blackwell (author of Insecurity Detox) will kick off the conference designed for owners, senior managers, personal trainers, account representatives, marketing specialists, and customer service specialists. Breakout sessions will focus on three important entities of running a health and fitness club:  management/leadership; sales/marketing; and fitness. 

Nicole JohnsonNicole Johnson will represent IHRSA at this event and she is excited about the opportunity to network and share ideas with attendees and fellow IHRSA members in the Mid-Atlantic region. Attendees who stop by the IHRSA booth during exhibition hours will return home with free tools, such as the current Health Benefits of Exercise Report to help drive member retention and maximize social media efforts. Join the IHRSA LinkedIn group and begin networking now! 


Achieving Tangible Results with Corporate Fitness

Today, in corporate fitness and wellness, it’s outcomes that matter. Allison Flatley, the chief strategy officer for Corporate Fitness Works (CFW), a fitness and wellness program provider based in St. Petersburg, FL, offered some examples of the programs her company has developed that have produced impressive results for clients.

Healthy Heart, Healthy You

“This 12-week program was created by a team composed of fitness staff, clinicians, and wellness coaches to target cholesterol reduction,” Flatley said.

Through Healthy Heart, Healthy You, the average participant lowered their total cholesterol by 5% and their low-density lipoprotein (LDL) by 10%, producing an estimated $18,618 in healthcare cost savings for the client company.

Well on Track

A growing number of companies have been purchasing specific brands of wearables for their employees to promote physical activity; but long-term adherence rates have been low.

“More recently, firms have adopted a BYOD (bring-your-own-device) approach; that, however, has required the use of more powerful software platforms,” Flatley said.

Responding to the need, CFW developed the Well on Track platform to facilitate full integration of more than 100 wearable devices, and synthesize the resulting data into simple, intuitive reports that employers can use as part of their incentive system.

“The constant feedback and education function has helped our staff instill lasting behavior change and produce dramatic improvements in health profiles,” she said. “Studies show that individuals who use a tracking device increase their activity level by 26.9%. We’ve capitalized on that to increase the number of employees who participate in a program—and, even more importantly, get results.”

Healthy Wage

It’s hard to beat money as an effective incentive. For one of its clients, CFW created a Healthy Wage weight-loss program. The winning team of five participants received $10,000, and, in addition, all of the employees who maintained their weight loss for six months received a full refund of their registration fee.

“By utilizing the weight loss calculator developed by the Centers for Disease Control and Prevention (CDC), we were able to demonstrate that the 9,508 pounds the workers lost represented $105,506 in healthcare savings over the following year,” Flatley said.

Read the full “The Fresh Look of Corporate Fitness” in the April issue of CBI.