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Entries in Adaptive Motion Trainer (AMT) (1)

Friday
Jun042010

In With the New!

By Jennifer H. McInerney

I must confess: I was seduced.

It happened innocently enough. After years of writing about beautiful, brand-new fitness clubs with pristine, top-of-the-line equipment, I finally walked into a place that fit this coveted description.

I hadn’t really been in the market for a new club membership—until I saw what I’d been missing. The club I belonged to was large enough and had plenty of equipment, but some of it was close to half my age and would often bear “Out of Order” signs for the better part of a week. And I don’t even want to talk about the locker room. Let’s just say that it was for “emergency use only,” and that I was out of there before my quickly scrubbed hands could dry.

Said club certainly served its purpose: cardio workout on tired machines followed by strength-training routine via the worn-out universal and scuffed free weights. But my workouts had become exactly that—routine. There was no variety, excitement, or even any difference from one day to the next.

But, committed as I am to my healthy-lifestyle goals, I kept going, week after week, month after month.

Over the years, I’ve heard numerous club operators and equipment manufacturers say that working out doesn’t have to be a chore. I would nod and agree with this statement in theory, though I didn’t truly understand what they meant—not until I walked into this new club, and the seduction began…

As soon as I passed through the entryway, my eyes were drawn into the expansive, airy space, with its clean lines and gleaming equipment. Even though the front desk staff were greeting me, I could hardly tear my eyes away from the club’s striking interior. Sunshine poured through the floor-to-ceiling windows lining the long front wall of the club, spilling onto the HOIST Roc-It machines spread out before them. The three rows of Precor elliptical trainers, treadmills, stepmills, and cycles stretched nearly the length of the oversized room. Beyond them, glowing like the holy grail of the fitness floor, stood the new Adaptive Motion Trainer (AMT), rumored to burn 120 calories in just 10 minutes. At the far end of the room, I could make out an array of all the latest and greatest selectorized, plate-loaded, and functional units, as well as racks of free weights, and a stretching area. I might actually have been salivating as I considered the multitude of workout possibilities—hopping from one new machine to the next, equipment I’d seen only in the pages of CBI and F.I.T. The official club tour revealed a sizeable group fitness studio, a well-equipped cycling studio, and a cheerful childcare room. 

And then the locker room! (Cue the choir singing, “Alleluia!”) It was a revelation of granite countertops, beautiful full-sized wooden lockers with their own key system, individual water closets with actual doors (as opposed to a pair of industrial metal stalls), spa-like showers, and a steam room. Need I say more?

Well, I will anyway. Really, it was no contest—my old club just didn’t stand a chance against this sparkling new gem. So for all you club operators out there who’ve been thinking about freshening up your facility with some new equipment or amenities: what are you waiting for? A few more members to walk out the door?