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Entries in Active Wellness (7)


Keeping Your Gym's Membership Sales Strong Year-round

The following post was written Amanda Konigsberg, general manager of Active Wellness, for our Best Practices series.

Question: After the January rush, sales quiet down. How can we keep them strong all year long?

Continue reading "Keeping Your Gym's Membership Sales Strong Year-round."

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Active Wellness Embodies the Spirit of #WhyGetActive

A community is more powerful if clubs provide people with a warm welcome, a supportive space, and a sincere, nurturing spirit.  Doing so, with a focus on health and fitness, enables us to improve people's lives.

That was the sentiment expressed by Bill McBride, the cofounder, president, and CEO of Active Wellness, the multifaceted Sausalito, CA–based company, when he submitted its entry in IHRSA’s #WhyGetActive video contest.

Active Wellness’ video eventually proved to be the winning entry.

Continue reading "Active Wellness Embodies the Spirit of #WhyGetActive."

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Capturing the Fitness Resolutionist Year-Round

Attracting new members to your health club can often be feast or famine. During the first few months of the year members sign up in droves, but by the summer months membership sales tend to drop off.

But it doesn’t have to be this way.

“As a health club operator or owner, you do not only want to rely on your three busy months out of your year to achieve your membership sales success,” says Amanda Konigsberg, general manager for Active Wellness. “While it is incredibly important to achieve your performance expectations during the busy time, goals are budgets and not real numbers. You need to have a plan to achieve during the slowest months as well.”

Konigsberg will share her membership strategies in our Thursday, January 12 webinar, “Capturing the Resolutionist Year-Round.”

How Club Operators Can Avoid Their Slow Season

To avoid your club’s slow season, Konigsberg recommends that you study the cycles in the health club industry and your own demographic area, and use that knowledge to build alternative income streams to counteract the off-season.

Continue reading "Capturing the Fitness Resolutionist Year-Round."

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What Can Wearables Do for Your Health Club Members?

You may think you are familiar with wearables, those tracking devices that nearly everyone and their mother-in-law seem to be sporting on their wrists these days.

But do you really understand what they—and the mobile fitness apps that work with them—can do for you, your members, and your club?

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You’re probably aware that smartwatches, such as Fitbit, Garmin, Jawbone, and the Apple Watvh, can count a user’s stops and track the distance they travel. Some can monitor a person’s heart rate, and, using global positioning system (GPS) technology, can map walks, runs, and other activities, generating a wealth of data about their fitness level—or lack thereof.

But if that is all you know, then you may be missing out.

Depending on a wearable/app package to do little more than amass data is a thing of the past. Using them to effect lifestyle change—now that’s the wave of the future.

Think of it as “Wearables 2.0”.

“In the past, wearables have been primarily focused on tracking. The thought was that providing data and making people aware of it was going to prompt behavior change,” says Michael Rucker, the vice president of technology for Active Wellness, based in Sausalito, CA. “Now we know that we need to present data in a more meaningful way.”

In his capacity with Active Wellness, Rucker oversees the digital strategies for the company’s 10 Active Sports Clubs, as well as its corporate wellness partners.

You may be thinking, “Wearables 2.0? I haven’t yet begun to think about Wearables 1.0.”

If so, you’re not alone.

That’s such a common predicament that, recently, IHRSA devoted an entire Webinar to the topic. The title: “Wearables 2.0: Leveraging the Evolution of Digital Health Technology for Fun and Profit.”

The presentation, led by Rucker, was designed to help club operators maximize the potential of these devices, and the need for it quickly became apparent. When polled, 63% of the participants said they were exploring the use of wearables; 20% indicated that they were using wearables via a club-based program; and 10% said they were collecting data from them.

In case you missed this informative and illuminating event, CBI spoke with Rucker to find out more about how your club can use these devices to effect real behavior change, and, in the process, have a positive impact on virtually every aspect of your business.

Continue reading "What Can Wearables Do for Your Health Club Members?"

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And the #WhyGetActive Video Contest Winner Is…

Congratulations, Active Wellness

We’re proud to announce Active Wellness as the winners of #WhyGetActive video contest. Their video focused on how they create a supportive, welcoming place for people to pursue health and physical activity, and the importance of reaching out to the community. 

The #WhyGetActive video contest was launched at IHRSA 2016 in Orlando, FL. The contest challenged clubs to share the good work they were doing in their communities in a one-minute video, using the hashtag #WhyGetActive. 

"We are honored to have won the IHRSA #WhyGetActive Video Contest,” says Bill McBride, president & CEO of Active Wellness. “We believe in IHRSA’s mission and our mission. Our team had a lot of fun creating the video as it allowed us to show our core values in doing what we do.  Our marketing team ‘gets it’ on what the field teams strive for on a daily basis. 

“We put people first and our people do all they can to promote activity, health, fitness, wellness, and well-being.  Active’s core values are authenticity, community, teamwork, innovation, versatility, and excellence. The team tried to share our collective core values in the promotion of getting active. Thank you IHRSA for your industry leadership and recognition of our teamwork towards the common goal. Get active!” 

As winners, Active Wellness will receive a donation of $500 to the local charity of their choosing, a Club Business International feature focused on their programs and initiatives, inclusion in a press release announcing the winners, and an opportunity to share their knowledge on video and social marketing at an upcoming IHRSA event. 


Answer These 5 Questions to Hire More Strategically at Your Health Club

Hiring and staffing plays an integral role in any health club’s strategic plan. 

Earlier this month, we discussed the questions you should ask every job candidate at your club. Today, we’re taking a step back to consider the questions health club owners and operators should ask themselves before hiring someone. 

Health Clubs Should Adopt a Strategic Approach to Hiring   

To hire strategically, you should begin with the end in mind, says Bill McBride, president and CEO of Active Wellness and BMC3. 

“When you do that, you are essentially beginning with your strategy goal and then you can create the steps and roadmap to get there,” he says. “So to align, you would define: Who do I need to hire to achieve our strategy? How do I need to train my team to achieve our strategy? What performance metrics do they need to achieve to achieve our strategy?” 

McBride will teach IHRSA Institute attendees how to enhance their strategic focus and develop high performing teams that deliver desired outcomes and profitability in his Wednesday, August 3 session, “Strategic Planning for Club Executives.”  

5 Questions to Ask Yourself before Hiring Someone 

Here are the five questions he recommends club owners and operators ask themselves before hiring someone:  

  1. What type of personality do you need to add to your team for it to operate at the highest level of productivity? 
  2. What skills are needed for the team to carry out the strategic mission? 
  3. Based on this candidate’s past performance, is there evidence that he/she will make your site more successful and achieve your strategic goals? 
  4. Does this candidate have enough of the “must be hired with” traits?  
  5. Do they have honesty/integrity? (These are always non-negotiable.)  

Learn more about the IHRSA Institute, August 2-5 in Chapel Hill, NC.


3 Ways Wearable Integration Improves Health Club Member Experience

The adoption of wearable fitness trackers is now reaching critical mass, and savvy health club owners and operators are finding ways to integrate this kind of technology into their club to benefit the member experience, contribute to ancillary sales, and boost retention. 

“By integrating wearables into the member experience, it shows the club is taking an innovative approach to fitness,” says Mike Rucker, Ph.D, vice president of technology for Active Wellness. “This is important from a marketing standpoint, because people want to believe they’re getting the latest and greatest.” 

Beyond the marketing benefits, incorporating wearable devices into the club environment can boost the member experience—when done right. Rucker will share his proven wearable integration strategies in the Thursday, June 9 webinar, “Wearables 2.0: Leveraging the Evolution of Digital Health Technology for Fun and Profit.” 

Here are three ways that wearable integration can improve the club member experience. 

1. More Personalized Workouts 

One of the upsides of wearables—particularly heart rate monitors—is they provide data that can be used to create a tailor-made experience for the individual. 

“It levels the playing field with folks with different varieties of fitness and skill levels because heart rate is a good indicator of effort,” Rucker says. “Instead of having a group exercise instructor having to guess the flow of a particular class, through the use of wearables they can figure out perceived or weighted effort of each individual, and that way everyone can get a workout more tailored to their specific ability at that time.” 

2. Additional Member Communication Touch-points   

“Wearables allow folks to be able to track their effort over time, so since most of these integrate into some form of web or mobile presence, it gives them a historic record and they can track progress,” Rucker says. “And it creates another touch-point where the club or group X instructor can interact with that individual.”  

3. Increased Opportunities to Interact with Members 

By using wearables that members can take home with them, club operators enable them to interact with the brand even when they’re not physically there. This practice helps to break down the four walls of the brick-and-mortar club.

“In many instances, these wearables now allow individuals to track their activity outside of whatever they were doing in the club, so that creates an experience where the club is touching the individual outside of the two to three hours they’re in the facility,” Rucker says. 

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