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Entries in 24 Hour Fitness (18)


The Health Club Industry Owns January

Whether you’ve worked in the health club industry for a long time or just stay up-to-date on current events, you probably know that October is Breast Cancer Awareness Month (you cannot miss the bright pink everywhere, on NFL players, etc.) and February has become synonymous with the American Heart Association’s Heart Health Month.

Well, I say these worthy causes can have their months and the other 11 months of the year, because our industryat least from a PR and media perspectiveowns January.

Consider this: I was alerted on Facebook by Lynn and Victor Brick to check out the New Year’s Eve festivities in New York City’s Times Square. Planet Fitness sponsored the ball-drop and Times Square was brilliantly plastered with Planet Fitness’s gold and purple signage.

Then, just a day later, I turned on the TV just in time to see a gorgeous 24 Hour Fitness-sponsored float in the Tournament of Roses Parade. Their float, depicting energy and movement, earned the creativity award. It was so beautiful, I had to take a picture of my TV so I could social media the heck out of it.

Continue reading "The Health Club Industry Owns January."

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Anytime Fitness, 24 Hour Fitness, GoodLife Fitness: Perennial Leaders of IHRSA's Global 25

Any company that can maintain a leadership position within an industry for five or more years must have success embedded in its DNA. But just as DNA strands differ, no two companies share the same road map to long-term viability.

Every business leader can point to certain attributes that have helped to set their company apart—its clearly stated mission and commitment to it; its highly knowledgeable and experienced management team; its well-trained, customer-focused staff—or its business model, which solves a problem for consumers, or serves their needs better than anyone else.

CBI spoke with three such organizations, Anytime Fitness, 24 Hour Fitness, and GoodLife Fitness, about the story behind their rise to prominence, and their ability to maintain their front-runner status—year after year, on the IHRSA Global 25 lists—in an increasingly competitive‚Ä® club environment.

Anytime Fitness: It’s About Flexibility 

Anytime Fitness, Singapore

Compared to privately—or even publicly—owned brands, franchisors face a particular challenge. They need to maintain quality and uniformity in their offerings, yet there’s only so much they can dictate to franchisees—who tend to be entrepreneurial by nature—before they begin to rebel.

What sets Anytime Fitness apart, noted Chuck Runyon, the cofounder and president of the 3,200-unit franchisor, based in Chanhassen, MN, is its ability to leverage that desire for independence and flexibility to its distinct advantage, helping to keep the company in the IHRSA Global 25 for well over a decade.

“We’ve intentionally designed elasticity into the model, and our gym operators have the space and autonomy they need and want to offer small-group, functional, virtual, and traditional personal training to our members,” he said. “This approach harnesses the varying expertise and passion of our diverse ownership group, and they appreciate the nimbleness this methodology affords.”

Continue reading "Anytime Fitness: It's About Flexibility."

24 Hour Fitness: Transformative People, Transformative Message 

24 Hour Fitness, Kew Gardens, NY

24 Hour Fitness has been an IHRSA Global 25 stalwart since CBI began tracking the leading international players nearly 20 years ago. While the well-run San Ramon, CA–based organization can point to a wide range of factors that can account for its stellar decade-over-decade success, company CEO Mark Smith puts its management team squarely atop the list—dating back to the days of founder Mark Mastrov, now the principal in New Evolution Ventures (NeV), a private equity firm.

“24 Hour Fitness has been a successful business for over 30 years because we’ve built it with a talented team of executives, and field and club leadership with great expertise,” Smith said. “In fact, the company already had a strong, established executive group when Frank Napolitano and I came on board in 2014, and, because of that, our goal was to make as few changes as possible.“

The individuals that have been added to the leadership team are helping to enhance and strengthen the strategy already in place, and they’ve already had a positive impact on the business.

“For example, Lashaun Dale, our vice president of content and programming, has brought innovation and unique studio-style programs to group exercise. Richard Boyd, who joined us as senior vice president of fitness and strategic initiatives, has been spearheading our new group training programs. And we were fortunate to be able to bring on industry veteran Bobby Cappuccio as director of training,” he said.

Continue reading "24 Hour Fitness: Transformative People, Transformative Message."

GoodLife Fitness: Moving with the Market

GoodLife Fitness, Toronto Pearson International Airport, Canada

Very few companies have managed to accomplish what GoodLife Fitness has. Based in London, Ontario, Canada, the company has been thriving for more than 35 years with the same owner in place.

CEO David “Patch” Patchell-Evans, a five-time Canadian rowing champion, marathoner, and avid heli-skier, has been at the helm since he founded GoodLife in 1979.

Patchell-Evans encapsulates the chain’s strategy in one word: growth—particularly as it relates to ensuring that GoodLife has locations wherever members want to work out.

“We’ve always had a key focus on growth,” he said. “We know that one of the biggest factors in ensuring that people continue to work out on a regular basis is having convenient locations close to their work or home. Because of our size and breadth, Canadians can work out almost anywhere in Canada, and in much of the U.S., through our reciprocal agreement with 24 Hour Fitness.”

Continue reading "GoodLife Fitness: Moving with the Market."


This Week in the Fitness Industry: 24 Hour Fitness Supports Five TEAM USA Athletes 

24 Hour Fitness Partners with Five Team USA Athletes
24 Hour Fitness has announced its partnership with “Team 24 Hour Fitness,” five athletes expected to represent Team USA at the Rio de Janeiro 2016 Olympic Games. “Our distinguished athletes come from diverse backgrounds. They are each compelling, inspiring and relatable,” Mark Smith, CEO of 24 Hour Fitness, said in a release. “The athletes that make up Team 24 have embarked on the fitness journey of a lifetime and we look forward to sharing their stories with our members in the weeks ahead. It’s moments like this that reaffirm our commitment to helping people – everyday athletes and U.S. Olympic and Paralympic hopefuls alike – reach their fitness goals.” The five athletes include a swimmer, triathlete, a middle distance runner, a Paralympic long jumper, and a Paralympic swimmer.

More Doctors Prescribing Exercise Over Medication
A growing number of physicians are prescribing exercise—not medication—to treat their patients’ chronic health problems, according to a report in The Boston Globe. “In one such program run by a health center in Boston’s Roxbury neighborhood, primary care physicians, internists and psychologists prescribe access to a gym for $10 a month, including free child care, classes, and kids programs,” The Globe reports. “Providing affordable gym access for patients ensures compliance, said Gibbs Saunders of Healthworks Community Fitness, a nonprofit gym in Dorchester that has partnered with several health care providers to help low-income residents fill their exercise prescriptions.” The health center’s executives said low-cost access to a gym is important, since many of their patients’ income is low and 70% of those they treat suffer from chronic conditions such as obesity, high blood pressure, diabetes, and depression.

Study: Fitness Report Cards Have Negative Effect on Children
Giving schoolchildren “fitness report cards” may actually cause overweight girls to gain more weight, according to a study of New York City public schools’ “Fitnessgrams.” Researchers analyzed 442,408 anonymized BMI records of New York City girls whose weight placed them just above and below the “overweight” cutoff for their age between 2007 and 2012. They found that “girls who were told they were overweight gained, on average, 0.17 pounds more than ‘healthy’ girls, and their BMI increased by 0.03 BMI more units, over the course of the following year,” Slate reports. “For girls who were told they had a ‘healthy’ weight one year and then told that they were ‘overweight’ the following year, the impact was even more pronounced—their BMI subsequently increased 0.07 BMI units more than girls whose weight remained ‘healthy.’”

High Body Fat—Not BMI—Linked with Higher Death Rate
High body fat—not BMI—is linked with a higher death rate, according to a study. CNN reports that the study’s researchers were able to look at participants’ total body directly because they selected individuals who had previously undergone X-ray testing to determine if they had decreased bone density. They found that the thinnest women with a BMI less than 22.5 (a group including underweight and normal weight women) had a 44% higher risk of dying during the seven-year follow-up period. They also found that women with more than 38.7% total body fat had 19% higher death rates. Among the thinnest men, those with a BMI less than about 23.8 had 45% higher death rates during a follow-up period of about 4.5 years, while men in the highest body fat group (more than 36% total body fat) were at 59% higher risk of dying during the study period. "Being underweight is a marker for illness in some individuals at the same time that being overweight and obese is not optimal for health,” the study’s lead author said.


Les Mills GRIT to Be Offered at 24 Hour Fitness

Business Wire photoLes Mills’s high intensity interval training series GRIT will be exposed to thousands of more people after a new deal with 24 Hour Fitness.

GRIT will be offered at more than 200 24 Hour Fitness locations beginning in December. There are three GRIT options:

  • LES MILLS GRIT CARDIO – Designed to burn fat and rapidly improve athletic capability.
  • LES MILLS GRIT PLYO – Combining the principles of plyometrics and power agility training, this program utilizes an exercise bench to build a powerful, agile and athletic body.
  • LES MILLS GRIT STRENGTH – This workout combines jumping exercises with agility training to increase explosiveness and build a lean and athletic body. 

“With the visionary support of 24 Hour Fitness, Les Mills can confidently say we are advancing our mission to create a fitter planet,” said Randy Drake, vice president of Business Development at Les Mills. 

For more information, visit Yahoo! Finance.


24 Hour Fitness sold for reported $1.85B

The sale of 24 Hour Fitness from an investment firm to an investment group was completed last week.

The chain, with more than 400 clubs worldwide, had been owned by Forstmann Little & Co. since 2005. The new ownership group is AEA Investors LP and the Ontario Teachers’ Pension Plan.

According to published reports the sale was for $1.85 billion. Forstmann had paid $1.6 billion less than 10 years ago.

For more, check out the The American Lawyer story.


24 Hour Fitness may be close to being sold

As part of the liquefying of a private equity firm, 24 Hour Fitness is on the verge of being sold, according to Financial Times.

Forstmann Little, which purchased 24 Hour Fitness in 2005, is reportedly close to selling the fitness chain for $2 billion. 

The company attempted to sell 24 Hour Fitness almost two years ago but no interested buyers were close to the asking price.

Read the story on Financial Times for more information.


24 Hour Fitness founder part of NBA team

Mark Mastrov finally saw his dream come true.

The founder of 24 Hour Fitness and partner of UFC gyms, Mastrov this month was part of the group that bought the NBA Sacramento Kings.

Mastrov grew up in the Bay Area and once went to a basketball camp with Warriors great Rick Barry, who, ironically, dashed his hopes of making the NBA one day.

"As a kid who thought he might make it to the NBA one day, Rick made it very clear, and rightfully so as I found out later, that I had no shot," Mastrov said. "I'll never forget that."

For the full story, check out this Yahoo! Sports story.


24 Hour Fitness names new president and CEO

24 Hour Fitness has found the replacement for Carl Liebert III, who in May left the company to take a position at another company. Elizabeth Blair will become the president and CEO of the company that has more than 400 locations and 4 million members. 

Blair is currently the executive vice president, chief strategy officer and general counsel. She joined the San Ramon, Calif.-headquartered company in February.

“Since joining the company early this year, Elizabeth has shown remarkable leadership and creativity," 24 Hour Fitness Chair Kathleen Broderick said. "We are all excited that she has agreed to serve as Chief Executive Officer - as we continue to grow 24 Hour Fitness as a dominant player in the health club industry in the United States.”

Check out the Business Wire story for more. Click here for the past blog post on Liebert's leaving the company.

Liebert leaves 24 Hour Fitness

The president and CEO of 24 Hour Fitness has announced he is leaving the company.

Carl Liebert III had been with 24 Hour Fitness for six years. He is leaving to become president of USAA Capital Corp. The move is effective May 17.

24 Hour Fitness will be managed through the Office of the Chair as it searches for a new CEO:

  • Elizabeth Blair – executive vice president, chief strategy officer and general counsel
  • Jeff Boyer – executive vice president and chief operating officer
  • Patrick Flanagan – executive vice president and chief financial officer 

Carl Liebert IIIDavid King and Wilson Hutchins will serve as advisors in the Office of the Chair. King is a long-time director of 24 Hour Fitness and currently senior managing director of Culpeper Capital Partners LLC; Hutchins is general partner of Forstmann Little & Co.

Click here to read the entire press release.


24 Hour Fitness achieves success

It's no coincidence that 24 Hour Fitness receives accolade after accolade. Its good service, welcoming facilities and career development are just some of the reasons for friendly employees and pleased members.

It starts with the staff - more than 20,000 - that follows the ACHIEVE philosophy:

  • Accountability: We take ownership and deliver on our commitment.
  • Connected: We embrace diversity and value individual qualities that allow us to make a personal connection with our team members, members and communities.
  • High expectations: We continually strive to be the best.
  • Integrity: We are sincere and uncompromising in our commitment to doing the right thing.
  • Energize: We bring a passion for fitness every day.
  • Versatility: We are adaptable to a changing environment and resilient during times of adversity.
  • Enjoy what you do: We believe that having fun is essential to our success.

The company continually is named a top place to work, while it has placed in the Top 100 Military Friendly Employer and a Top 25 Military Spouse Friendly Employer by veteran-owned Victory Media.

For more on the California-based company, click here.