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Entries in 12 Months of Health Promotion (11)

Monday
Jan232017

Everything You Need to Map Your Club’s 2017 Health Promotion Plan 

Throughout 2016 we released monthly health promotion e-books, each one sharing information, tips, and resources about a timely topic. Now that the year is through, we’ve rolled all 12 e-books into one. 

The “12 Months of Health Promotion Compilation” contains everything you need to plan your health promotion program for the year ahead. From heart health promotion in February to holiday engagement in December, this master e-book has you covered. 

Here are the monthly topics you’ll find inside:  

  • January: Turn ‘Resolutioners’ Into Engaged Members 
  • February: Tools for Heart Health Promotion Programs 
  • March: Resources for Health Club Nutrition Programs 
  • April: Improve the Health of Your Community 
  • May: Promote Physical Activity on Social Media 
  • June: Grow Your Corporate Wellness Programs 
  • July: Attract More Seniors to Your Health Club 
  • August: Filling Exercise Prescriptions in Your Club 
  • September: Create an Active Generation of Kids 
  • October: Promote the Benefits of Exercise to Cancer Patients and Survivors 
  • November: Support Your Health Club Members at Risk of Diabetes 
  • December: Keep Your Health Club Members Engaged Over the Holidays  

Even if you downloaded each and every individual edition listed above, you still don’t want to miss the compilation—we’ve updated past issues to include the most up-to-date information and added new resources. So take advantage of this free member resource and help to build a healthier membership and community.

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Friday
Dec022016

Keep Your Health Club Members Engaged Over the Holidays

The months of December and January can be both a blessing and a curse for health clubs due to the many holidays that fall during those winter months. 

Holiday Barriers to Working Out 

Many of these holidays revolve around family and community celebrations, food, and travel, and tend to be a time where people feel stressed and pressed for time. It is widely recognized that during “the holidays” people often let healthy habits slide—regular habits like coming to the club, packing lunch, and getting enough sleep can be superseded by holiday celebrations, shopping, or travel.

These challenges are a big reason January ends up with a prominent focus on weight loss and “getting back into shape.” On average, people gain two pounds during the holiday season and the habit changes that accompany it.

How to Help Members Make the Gym a Priority

It doesn’t have to be this way, though. Health clubs are well suited to help their members and communities continue to maintain healthy behaviors through busy and festive times of the year, whether through challenges, community events, or leveraging technology to help people stay on track. 

This December issue of “12 Months of Health Promotion” provides tips and resources to help clubs keep their members motivated and engaged during the winter holidays. Resources include: 

  • 7 Tips to Keep Members Engaged During the Holidays
  • Strategies from the “Wearables 2.0: Leveraging the Evolution of Digital Health Technology for Fun and Profit“ webinar
  • Relevant articles and blog posts to read and share

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Thursday
Oct202016

Support Your Health Club Members at Risk of Diabetes 

According to the International Diabetes Federation, 415 million people have diabetes worldwide—that’s one in 11 adults. As a result, $673 billion is spent on diabetes every year—a number that adds up to 12% of global health expenditures. 

Luckily, health clubs are uniquely positioned to help members with diabetes, as well as those who are at risk.

Type 2 Diabetes and Exercise 

Type 2 diabetes can be prevented in many cases by maintaining a healthful lifestyle in including good nutrition, regular physical activity, and maintaining a healthy weight. 

Research shows that even modest weight loss due to diet and exercise can reduce the risk of developing diabetes by 58% in those at risk. Studies have also indicated that exercise can help people with both type 1 and type 2 diabetes manage their condition. 

How Health Clubs Can Help Prevent Diabetes 

If your members are coming to the club regularly, you are already supporting their efforts to live a healthful lifestyle. But preventing diabetes goes beyond exercise and often occurs over a long period of time. There are other things a club can do to help educate their members and aid them in delaying or preventing the onset of diabetes. 

The November issue of “12 Months of Health Promotion” provides tips to help your club help those with or at risk for diabetes, links to helpful resources, and articles to share with staff and members. 

This month’s resources include:  

  • 7 Ways Your Club Can Help Your Members with Diabetes
  • “Opportunity Is Knocking: What You Need to Know About the Medicare Diabetes Prevention Program” (handout)
  • Relevant articles and blog posts to read and share

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Friday
Sep302016

Promote the Benefits of Exercise to Cancer Patients and Survivors 

Cancer is a group of diseases that impacts nearly everyone on the planet—it is one of the leading causes of death globally, with 14 million new cases and 8.2 million deaths reported in 2012. 

According to the World Health Organization (WHO), over the next two decades the incidence of cancer is expected to increase by 70%. In addition, the American Cancer Society (ACS) reports that there were 14.5 million cancer survivors as of 2014. 

Research has shown that healthy habits like physical activity can help reduce the risk of cancer incidence, provide health and quality of life benefits during treatment, and reduce the risk of recurrence in remission. Physical activity in a health club has a number of benefits for people going through cancer treatment, as well as cancer survivors. 

Clubs provide a safe, supportive place for physical activity during treatment, offering a variety of options from mind-body classes to weight lifting. Having knowledgeable staff on hand—such as trainers and nutritionists—can help members undergoing treatment find solutions that work for them. Additionally, some clubs offer programs to cancer survivors to help them find their footing and return to a routine after treatment is completed. 

The October issue of “12 Months of Health Promotion” provides tips, ideas, and advice for catering your club’s services to cancer patients and survivors, and their families. 

This month’s resources include:  

  • 7 Things Your Club Can Do for Cancer Patients & Survivors
  • “Adding Exercise to Cancer Care: Using Medical Wellness Programs to Benefit Cancer Patients & Survivors”
  • “Case Studies in Cancer Programming”
  • Relevant articles and blog posts to read and share 

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Thursday
Sep082016

Create an Active Generation of Kids with IHRSA’s Latest E-book

September is Child Obesity Month, a time to raise awareness for child obesity in the U.S. and promote steps communities can take to prevent it. 

Physical activity is a key component of treating and preventing child obesity, and can improve obesity-related risk factors, such as blood pressure and waist circumference. Children who are active are less likely to be obese, and exercise can help obese kids lose weight and body fat, do better in school, and have more confidence and self esteem. 

Health clubs play an important role in providing access to active spaces for kids, and they do it in a variety of ways. Some clubs provide separate spaces for kids to be active, some offer sport-specific programming and training like swimming or tennis, and others offer after school programs. Additionally, some clubs work directly with schools to provide physical activity or fundraising. 

The September edition of “12 Months of Health Promotion” will help you offer successful programming for children and adolescents. The e-book includes tools to help you develop programs, ideas for activities that appeal to kids and teens, shareable articles on the benefits of physical activity for kids, and the importance of making it more accessible in school and society. 

This month’s resources include: 

  • 7 Programming Ideas for Kids and Teens
  • “Best Practice E-book: Active Kids in the School and Community”
  • Key Takeaways from “Programming 101: The ABC’s of Children’s Programming”
  • Relevant articles and blog posts to read and share 

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Tuesday
Aug092016

Prescription for Better Health: Filling Exercise Prescriptions in Your Club

“An apple a day keeps the doctor away.” Or at least, it used to. Today, many people around the world need more than a few servings of fruit to maintain a clean bill of health.

Physical activity is a key component of overall well-being and can be increased through lifestyle changes, such as joining and attending a health club. Your health club has the potential to be a critical resource for getting deconditioned, sick, and inactive individuals healthy. Health clubs provide a safe and supportive environment for pursuing healthy lifestyle change such as increasing physical activity.

One key to becoming a resource is developing successful relationships with medical professionals—doctors, physical therapists, and dietitians—in your area, so that they confidently refer patients to your club or fitness professionals.

Doctors have significant power to influence the behavior of their patients; when they say, “exercise,” patients get moving.

Physicians and other professionals want to send their patients to a place that is safe, clean, un-intimidating, and well-staffed facility in which they are most likely to succeed. The August edition of the “12 Months of Health Promotion” e-book provides best practice tips and resources that will help you get started implementing successful medical wellness programs in your club. 

This month’s resources include:  

  • 7 Best Practices for Medical Wellness
  • Medical Wellness Toolkit
  • Physician Outreach Toolkit
  • Relevant articles and blog posts to read and share 

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Thursday
Jul142016

Attract More Seniors to Your Health Club with IHRSA’s Latest E-book

It’s no surprise that older adults are one of the fastest growing membership groups—globally, 11.7% of the world population is over age 60, and this share is expected to grow to 21% by 2050. 

Aging involves a multitude of physical changes over time, which can reduce physical activity and negatively impact quality of life. 

The latest evidence suggests that exercise is beneficial for adults of all ages, and a significant amount of research concludes that exercise can help to prevent, delay, and treat many diseases and conditions that affect individuals as they age. 

This group has the time and money to join a health club, can fill off-peak hours in the club, and tend to be some of the most loyal members. Independence is a top priority for them, and physical activity in the social environment of a health club can help them maintain it.  

Despite the benefits of exercise, many seniors face barriers to exercising in a health club. These can include: 

  • Concerns about injury
  • Co-existing chronic conditions
  • Wariness of starting something new
  • Feeling intimidated by younger, fitter people at the gym
  • Limited independence or lack of transportation  

The July edition of the “12 Months of Health Promotion” e-book provides tips, program ideas, and resources to help your club attract and retain members over age 55, including:  

  • 7 great class ideas for older adults
  • What baby boomers are looking for in a health club
  • 3 key points to success for senior fitness
  • Revenue-generating ideas for seniors
  • Social media-related blog posts to read and share    

“12 Months of Health Promotion” is a monthly series of e-books that will provide information, resources, and ideas to help you capitalize on the communication opportunities available to you in the U.S. and around the world. Look for a new issue at the beginning of each month.

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Friday
Apr082016

Improve the Health of Your Community with IHRSA’s New E-book 

Reaching out into the community is good for your health club’s brand, your business, and your local community. But what are the best ways to engage people beyond your four walls? 

IHRSA clubs are committed to helping their members improve their health and their lives. Community outreach can be done in a number of ways, as the many IHRSA clubs with community service programs has demonstrated. Clubs can get involved with local charitable organizations, offer programs for non-members, or just get out and participate in local events like walks, 5Ks, and fairs. 

The latest issue of “12 Months of Health Promotion” is filled with resources designed to help you get outside your physical location and do good in your community—while positively impacting your business. 

April resources include:  

  • Four ideas for community outreach
  • IHRSA Clubs Give Back for the Good of the Community E-book
  • IHRSA Clubs Promote Good Health and Good Practice E-book
  • Community outreach-related blog posts to read and share  

“12 Months of Health Promotion” is a monthly series of e-books that will provide information, resources, and ideas to help you capitalize on the communication opportunities available to you in the U.S. and around the world. Look for a new issue at the beginning of each month.

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Thursday
Mar032016

New E-book Provides Resources for Health Club Nutrition Programs

Many health clubs have found that incorporating nutrition education into their programming has benefitted their club, serving as a market differentiator and helping members achieve results. 

According to the 2013 IHRSA Trend Report, overall health and wellbeing was the number one reason people continued to use their health club, and getting healthy was their number one goal. And, of course, nutrition is a crucial component to getting and staying healthy—and health clubs are perfectly positions to provide this guidance to members. 

The latest issue of “12 Months of Health Promotion” will help you get started, with resources that will enable you to develop a nutrition program, train and hire the right staff, and celebrate National Nutrition Month this March. 

March resources include:   

  • 5 Tips To Celebrate National Nutrition Month In Your Club
  • Best Practice E-books: Bringing Nutrition Expertise To Your Club
  • Demystifying HIPAA: How HIPAA Relates To Your Club
  • Nutrition-related blog posts to read and share  

“12 Months of Health Promotion” is a monthly series of e-books that will provide information, resources, and ideas to help you capitalize on the communication opportunities available to you in the U.S. and around the world. Look for a new issue at the beginning of each month.

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Friday
Feb052016

New E-book Provides Tools for Heart Health Promotion Programs 

Hearts are top-of-mind in February, and not just because of Valentine’s Day. 

February is American Heart Month in the United States, a month focused on raising awareness for heart disease risk and educating the public about heart health and disease prevention. Additionally, the first Friday in February is designated “Go Red For Women” day, a day to highlight the risk women face from heart disease.

Research has consistently demonstrated that physical activity is effective for the prevention of cardiovascular disease, including heart attack, heart failure, high blood pressure, and stroke. As a source for health information in your community, your club is positioned both to educate the public about heart disease and to provide a solution for prevention.

The February issue of “12 Months of Health Promotion” will help you get started, with resources that will enable you to develop a health promotion program, run an awareness initiative, or educate your members on the health benefits of exercise for heart disease.

February resources include:  

  • Medical Wellness Toolkit
  • Building a Health Promotion Program in your Health Club Toolkit
  • “The Health Benefits of Exercise Report” and archive
  • Health-related blog posts to read and share 

“12 Months of Health Promotion” is a monthly series of e-books that will provide information, resources, and ideas to help you capitalize on the communication opportunities available to you in the U.S. and around the world. Look for a new issue at the beginning of each month.

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