The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Monday
Jun052017

ICYMI: Videos of IHRSA 2017 Keynotes Now Available for Purchase

Back in March, some dynamic keynote speakers captivated the IHRSA 2017 audience in Los Angeles, sharing their insights on consumer data, innovation, branding, and storytelling. Their presentations lit up social media, with many attendees sharing quotes, photos, and takeaways.

If you’re an IHRSA member and you weren’t able to attend the keynote presentations, or if you just want to watch them again, we have good news—MP4s of three IHRSA 2017 keynote presentations are now available for purchase.

Forget BIG Data – Small Data Defines the Future (sponsored by Technogym

Martin Lindstrom is recognized as one of the world’s leading brand experts, having pioneered the introduction of brands on the Internet (1994), using our five senses in branding (2004), introducing neuroscience in advertising (2007) and exploring the next generation of subconscious communication (2010). He was named a top “Thinkers 50 Global Management Thinker” in 2015. 

Lindstrom was named one of TIME magazine’s "World's 100 Most Influential People" and is the author of several New York Times and Wall Street Journal best-selling books, including Buyology, Brandwashed, and Small Data. He is a trusted brand-and-innovation advisor to numerous Fortune 100 companies, including McDonald’s Corporation, PepsiCo, American Express, Microsoft, Nestlé, The Walt Disney Company, and GlaxoSmithKline.

Viral Business: Inspiring Customer Loyalty (sponsored by Matrix Fitness

Over the past decade Johnny Cupcakes, founded by speaker Johnny Earle, has grown from a "joke" to a multi-million dollar, highly exclusive t-shirt brand driven by a community of world-wide collectors. Johnny shares his story of how he took his t-shirt brand from the trunk of his rusty car at age 19, with a learning disability, to some of the world's most sought after retail locations. 

In this session, Johnny will piece together how his success reinforces the power of details, experience and loyalty. Johnny's presentation provides comprehensive blueprints for getting any small business, passion or idea off the ground, while also expanding the way existing creators think.

Relationship Revolution: Building Better Connections in the Digital Age (sponsored by Daxko / CSI Software)

Soraya Darabi has her finger firmly on the pulse of today’s constantly-changing media landscape. As a leader in next-generation digital communications and e-commerce over the past decade, Darabi has helped numerous brands and companies of all sizes anticipate, understand, and maximize emerging digital trends. 

She began her career as the first-ever manager of digital partnerships and social media for the New York Times, where she formed and implemented the global news leader’s digital and social media strategies, which are still in place today. Most recently, Darabi is co-founder of Zady.com and was named one of Fast Company’s “Most Creative People in Business.” 

MP4 videos of the IHRSA 2017 keynote presentations are available for $69 each.