The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Monday
May012017

That Terribly Important Thing You Don’t Even Know You Care About

Advocacy, public policy, government relations, public affairs, etcetera etcetera etcetera… A rose is a rose is a rose. No matter what you call IHRSA’s efforts to Grow, Promote and Protect clubs across the country, these efforts are rarely going to sound as exciting to most gym operators as newfangled equipment, retention rates, wearables, virtual fitness, yoga pants, even flooring options, and operating systems.

I know what you're thinking. I'm a gym owner, why do I need to care about public policy or advocacy? Spoiler alert—you already care about it, you just may not know it.

There are terribly important issues—two major issues trending this year are proposals to add a sales tax on top of your membership dues and services; and efforts to stop you from automatically renewing your memberships—that have the potential to make or break your business, and as the person charged with the job of engaging health club owners and operators on these issues, I often hit the proverbial brick wall.

We try super cool social media campaigns to spread the message about PHIT making exercise more affordable, newsletters that (attempt to) make advocacy funny, social media to engage and activate industry voices, scare tactics, heck—even SlideShares with cartoons

So, imagine my surprise and delight when Dan Kallen of Breaking Muscle, a major information provider and influencer to training gyms, called saying that he wanted to bring awareness to the advocacy issues that affect clubs on a daily basis.

We had a great conversation that resulted in this video all about the most harmful issues affecting clubs today. The video is available for free (for a limited time). I hope you find it helpful, perhaps even interesting and enlightening. If so, please let me know which advocacy topics you’d like us to talk about next.