The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Friday
Apr212017

This Week in the Fitness Industry: Big Data Suggests Running is Socially Contagious

Big Data Suggests Running is Socially Contagious
Running may be contagious, according to a study published in Nature Communications, The New York Times reports. The study is one of the first of its kind to use big data from a global social network. Researchers gathered five years worth of data from about 1.1 million runners worldwide, as well as five years’ worth of data from global weather station, which they cross-correlated with information about runners’ daily workouts. Ultimately, they found that runners do influence one another. “Over all, if one person ran for about 10 minutes more than usual on any given day, that runner’s friends would lengthen their workout by approximately three minutes, even if the weather was discouraging,” The Times states. “Similarly, if a friend ran faster than usual, his or her friends would tend to pick up their pace in their runs that same day.”

IHRSA Announces Thunderclap Campaign to #PassPHIT

We are organizing a Thunderclap to help spread the word about all the benefits of the Personal Health Investment Today (PHIT) Act. Passing PHIT will allow Americans to use flexible spending accounts (FSAs) and health savings accounts (HSAs) to pay for health club memberships, fitness equipment, exercise videos, and youth sports leagues. Read our blog post, “Everything You Need to Know About Our Thunderclap Campaign to #PassPHIT.”

Blink Fitness Progresses Toward 5-year, 300 Gym Goal
Blink Fitness continues to progress toward its goal of 300 gyms in the next five years. Blink, which currently has more than 50 company-owned locations, announced lease signings in Los Angeles and Philadelphia. The brand also signed on its first-multi-unit development deal with franchise industry veteran Dean Panos, who is planning to open five Blink Fitness gyms in Central New York. The company, a subsidiary of Equinox, plans to reach its 300-gym goal through franchise growth as well as corporate expansion.

New People Counting System Gathers Group Ex Data
Wexer announced the launch of Wexer Count, a people counting solution for both live and virtual group exercise classes. The new product aims to provide data that will enable fitness directors and group exercise instructors to better understand their group exercise offering and maximize studio usage during off-peak times. By counting and reporting the number of people entering a studio, fitness operators will be able to quantify member behaviors and patterns relating to group live and virtual exercise classes, according to a release. “Wexer is excited to be the first to launch an embedded people counting system into a virtual fitness player,” said Wexer CEO Paul Bowman. “Wexer Count is an ideal product for both small and large group exercise studios, providing an accurate solution to leverage data for member engagement and satisfaction.”

Look Inside L'Usine Club, a Celebrity-favorite

L'Usine Club, which has two facilities in Paris, one in Brussels, and one in Geneva, prides itself on providing exceptional and meticulous customer service. Its highly trained staff (outfitted by Armani), premium sound system (installed by Devialet), and sleek facilities (designed by a team of architects) have attracted several global celebrities to stop in for a workout. Read the full blog post about L'Usine Club's design and customer service strategy.