The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Friday
Mar242017

This Week in the Fitness Industry: Members Will Travel Longer for High-end Gyms

Members Tolerate Longer Commutes for High-end Gyms

The average gym member travels 4 miles to get to their fitness facility, according to market research firm Dstillery, The Wall Street Journal reports. Dstillery took data from targeted marketing campaigns and analyzed anonymized information from 7.5 million mobile devices that were taken to some prominent health clubs between mid-February and mid-March. They found that members traveled twice as far to pricier gyms than they did to lower-priced clubs. They also found that, on average, members traveled:

  • 6 miles for Barre Code
  • 5.7 miles for Equinox
  • 5.5 miles for SoulCycle
  • 3.2 miles for Planet Fitness
  • 2.8 miles for Blink Fitness

IHRSA 2017 By The Numbers


Nearly 12,000 fitness industry professionals from over 80 countries were in Los Angeles, March 8-11 for IHRSA 2017. Here’s a snapshot of the event, by the numbers:

  • Attendees traveled to IHRSA 2017 from 80 countries and all 50 states.
  • The exhibit hall, with 376 exhibitors was alive with activity during the two-day Trade Show and early morning workouts.
  • Attendees chose from more than 150 educational sessions, networking opportunities, exercise classes, workshops and small-group tutorials
  • Social posts with the #IHRSA2017 hashtag achieved more than 10M impressions and reached more than 1.4M people.
  • The #PassPHIT Campaign made 2.4M impressions via social media.
  • Attendees of the 12th annual Bash for Augie’s Quest learned of ground-breaking research advancements and celebrated almost $3.5M in funds raised.

Read the full press release about IHRSA 2017.

Fitness Industry Tops Storefront Business Growth Report  
Storefront business in the U.S. grew by 2.1% in the fourth quarter of 2016 thanks to the booming fitness industry, according to the latest PYMNTS Store Front Index. The fitness sector saw a 6% growth rate in Q4 of last year, while also experiencing a strong increase in employment. “While last quarter Building Contractors had the most employment growth, this quarter the Fitness business saw the most growth in employment: a whopping 7.3% increase,” the article states. 

LeisureDB Director Reflects on Fitness Technology, IHRSA 2017
“IHRSA is known for its roundtables … and keynotes. Soraya Darabi, a Young Global Leader of World Economic Forum said we can’t create emotional attachment if we stand for nothing,” wrote David Minton, director of LeisureDB, in a blog post exploring how technology may shape the fitness industry. “Martin Lindstrom, a brand futurist, suggested ‘living with the client’ or listening to the consumer because how many fitness sites have anything more than a feedback form? Lindstrom used the supermarket Lowes to show how it was ‘small data’ that helped turn around a failing brand, not big data. Lowes relaunch has some fun elements but Jonny Earle, alias Jonny Cupcakes was off the wall. He created a brand and inspired customer loyalty from shops that don’t sell cupcakes but t-shirts. My favourite was the breakfast t-shirt which you could only buy between 7-11am.”

Innovation & Technology Advisory Council Convenes at IHRSA 2017

IHRSA convened the inaugural meeting of the Innovation & Technology Advisory Council on March 10 during IHRSA 2017. IHRSA Chair Rasmus Ingerslev announced the formation of the council in September 2016 as a means to reach out to the technology community, within and outside of the fitness industry, to help identify important technology-related issues and trends. “The goal is to gather the smartest minds in and around our industry in order to ensure that all IHRSA members are ‘in the know’ in regards to how technology will impact our industry,” said Ingerslev. “One issue that all council members agreed upon during the meeting is that there seems to be a wide gap of knowledge amongst club operators in the industry. Therefore, one of the immediate goals of the council will be to help IHRSA provide information and education to club operators to aid them in making sound innovation and technology decisions.” Read the full press release about the Innovation & Technology Advisory Council.