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Wednesday
Mar152017

Growing Your Gym’s Group Exercise Program

The following post was written Marisa Hoff, general manager of Stevenson Fitness, for our Best Practices series.

Question: We’d like to grow our group exercise program. Any thoughts on how we should go about doing that?

That’s a good question, as some larger clubs with many group exercise formats are having a hard time competing with the growing number of studios.

I suggest that you:

Create an experience. For example, in our club, during yoga classes, we make use of soft lights and battery-operated candles. For Zumba, we have disco balls and skirts that people can borrow for classes.

Listen to your members. When revising your class schedule, feedback is key! For example, when we first started preselling memberships, we had a tentative group exercise schedule, which included Zumba and barre, but not yoga. Then, people asked, “You’re going to offer yoga, right?” Now, it’s scheduled six days per week, often twice a day.

Mind your demographics. Right now, our members are typically 48 to 58 years old. Because high-impact isn’t a good fit for them, we offer fewer of those types of classes than in the past.

Track attendance. Total and average attendance have to keep growing. If a class is in danger of being cut, then we let our members and instructors know so members can save the class by signing up for it.

Keep it fresh. People get bored, so, from time to time, we add new sessions, or simply change the name. Or, we may add some simple new accessories. Often, people don’t like big changes, but little ones can excite them!

Marisa Hoff
General Manager
Stevenson Fitness
Oak Park, CA 

Reader Comments (4)

Welcome to Genetix Gym. We aim to deliver first class results each time you visit us. Over the years I have learnt that majority of gym users achieve their goals as friends, families, community and that is what Genetix Gym is all about. A place where you can unwind and get better with a group of people with the same vision.
April 14, 2017 | Unregistered Commentergyms near stourbridge
Health is the root of all happiness. It makes our body strong and active. It improves our power of digestion and makes our body fit. So we all should take exercise regularly.<a herf="naturalchapainawabganj.blogspot.com">physical exercise </a>
April 29, 2017 | Unregistered Commentersakila
A small break is required after that much workout.
June 30, 2017 | Unregistered CommenterSpin Bikes
Nice post and great training of exercise program. http://bit.ly/2von0kK
September 8, 2017 | Unregistered CommenterRecumbent Bike

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