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Encouraging Gym Members to Take Advantage of Personal Training

The following post was written Brent Gallagher, owner of Avenu Fitness, for our Best Practices series.

Question: We want to convert more of our members into personal training clients. Do you have a suggestion?

Brent Gallagher: How about offering 30-minute training sessions, if you’re not already doing so?

Back in 2007, when I was offering hour-long sessions, I began to realize how busy everyone was. My clients were telling me that they no longer had enough time for personal training.

Also, I was working so much that I’d lost touch with friends and family, so I stepped back and wondered, “What if I cut the workouts in half? Does more time necessarily mean better health?” I realized that a 30-minute model could help my members make better use of their time.
I could do the same—and work with even more people.

Since then, I’ve also observed that, when a session is 60 minutes long, people pace themselves; in a shorter session, they tend to focus and give 100%. That said, if you’re going to offer half-hour sessions, be sure to emphasize the importance of eating well and getting adequate sleep. Sleep deprivation can contribute to overeating, and, over a 30-minute session, members aren’t likely to burn enough calories to counteract the effects of poor habits.

Think about it. Time is the most valuable asset we all have, so it’s important to use it wisely—and to create a healthier, more balanced lifestyle.

Brent Gallagher
Owner and Performance Coach
Avenu Fitness
Houston, TX

Reader Comments (1)

Great tips, thanks
March 2, 2017 | Unregistered Commenterjignesh

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