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IHRSA’s 5 Top Fitness Tech Posts of 2016

Back in December, we looked at our overall most-read blog posts of 2016, which provided some interesting insights about the news and topics that dominated the past year.

One common thread that seemed to be present in most of the stories was technology. So we decided to dig a little deeper into our analytics and pull out our five most-read tech-related blog posts from the past 12 months. 

5. 7 Steps to Create a Powerful Social Media Strategy for Health Clubs

The fact that a social media-related post takes the fifth spot on this list demonstrates that a growing number of clubs are beginning to leverage digital marketing. This is great news, as social media can be an incredibly powerful marketing tool.

4. Going Digital: The Disruptive Opportunity for the Global Health Club Business

“The gym or health club is no longer just a place,” said Marcos Eguillor, managing partner of BinaryKnowledge_ and professor at IE Business School, in a blog post previewing his IHRSA European Congress keynote presentation. “Technology has made us independent from the infrastructure being a specific location or exercise machine or personal trainer—we are more autonomous and more knowledgeable about what to do and how to do it. 

3. From WiFi to Community: What Millennials Want From Their Health Club

What do millennials want from their health club? Free WiFi and smart exercise equipment, according to our third most popular tech article. 

2. It’s Not ‘If’ Technology Will Impact the Fitness Industry—It’s ‘How’

Technology was a popular topic at the Motionsoft Technology Summit in Baltimore, MD, this September. Speakers at the CIO Roundtable discussed how health clubs should budget and plan for impactful new technology projects. And IHRSA Board Chair Rasmus Ingerslev cautioned, “It’s not ‘if’ technology will impact the fitness industry—it’s ‘how,’” during his keynote address.

1. Randi Zuckerberg Talks Facebook, Streams Live from IHRSA 2016

Facebook Live launched to all uses in April, but Randi Zuckerberg—former Facebook exec and sister of founder Mark—had early access to the live-streaming function. She put it to good use during her IHRSA 2016 keynote address in March, and thus set the stage to become the top-ranking tech post of 2016.

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Reader Comments (2)

Some great articles there... tech is no longer optional, it's a necessity for finding and keeping customers, so the more information that is available to convince club owners to invest in tech the better!

Thanks from the team :)
April 5, 2017 | Unregistered
Thank you. The tech is very important those days.
September 29, 2017 | Unregistered CommenterSolutions

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