All this week, Corporate Fitness Works (CFW) employees have been carrying out “random acts of fun,” inviting members to choose from a jar filled with inspirational quotes and partake in a “sweet mini-break” with a friend.
The CFW team members’ actions have already put many smiles on members’ faces, but the Pay-the-Fun-Forward Campaign (PTFFC) has a deeper meaning—celebrating the life of Amanda DiGirolomo, a Pennsylvania-based team leader who lost her life in a car accident last year.
“Our Pay-the-Fun-Forward Campaign has allowed us to honor the memory of a very special Team Leader and to help heal our broken hearts," says Allison Flatley, chief strategy officer for CFW and IHRSA board member. "Amanda DiGirolomo was filled with sunshine and could make anyone smile. Now we have the honor of paying her love of fun forward to the special people we interact with everyday.”
Paying the Fun Forward
PTFFC will take place annually in conjunction with Amanda’s birthday, September 18. In 2016, September 18 falls on a Sunday, therefore, the first annual PTFFC is taking place Monday, September 19, through Friday, September, 23.
Throughout the week, CFW employees are encouraging, inspiring, and implementing “random acts of fun” at their site, at home, and/or in their communities.
“Creativity is the limit for how Team Leaders ‘pay the fun forward,’” says Elaine Bispo Smalling, director of marketing and PR for CFW. “Team Leaders are encouraged to capture moments of fun and share them on our internal communication feed, Yammer, using the hashtag #PayTheFunForward.”
Remembering a Beloved Team Member
As a tribute to Amanda’s memory, CFW team members company-wide are wearing yellow shoelaces with her initials throughout the month.
“The color yellow was selected because it was one of Amanda’s favorite colors, and also the perfect color to reflect her fun, happy, positive personality,” Smalling says. “When Team Leaders receive inquiries about their yellow shoelaces, they are encouraged to freely share the meaning behind them and ask those inquiring to join the Pay-The-Fun-Forward Campaign!”
At CFW's Florida headquarters, team members will be going to a local paint-your-own pottery studio, where they will paint sunflowers on tiles that will be incorporated into corporate headquarters. That way, Amanda's spirit will greet everyone who visits.