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Building a Fitness Business Through Social Media

Social media often gets a bad rap for being a medium filled with self-promotion and over-sharing, but experts agree having a social media presence for your health club is a critical business strategy. 

“Our existing customers want to know our latest news and they want to play a leading role in the pictures and videos that we post,” says Pedro Martinez, managing director and co-founder of Synergym in Spain. “It helps to create a sense of belonging among them and the gym itself.” 

Martinez will expand on his social media strategies in his Wednesday, October 19 IHRSA European Congress session, “Building Fitness Business through Social Media.” 

Social Media for Customer Service 

In addition to creating a sense of belonging, social media can help health clubs identify member pain-points and address member concerns that they might not bring up in person at the club. 

“Social media can help health clubs give support to customer service,” Martinez says. “It is another channel to communicate with our members, and it is an increasingly important component if we’re talking about millennial generation.” 

Connecting with Potential Customers 

Beyond communicating with existing members, social media is a powerful tool to give potential customers a sense of what your health club is like even before they step inside the building. 

“They need to know everything about us—how the gym was designed, what members are saying in their comments, pictures, video, news, and events," he says. "it helps them to get a clear picture about the gym."

Social Media Business Strategies for Health Clubs 

Martinez will share several strategies in his IHRSA European Congress session, including:  

  • How to share member success stories to motivate existing and potential customers to join the club.
  • How to share staff success stories to connect members with staff, create our community, and to attract talent to your company.
  • How to use a health TV channel on YouTube to teach members how to create habits and cook healthy food.   

“Attendees will finish my session with a clear idea about how to develop and implement the social media strategy in a health club, with particular actions and examples very easy to understand,” Martinez says. “Furthermore, they will know what platforms they should use, what kind of content to post, how to get customer interaction, and how to measure the results. It will be very practical and complete.” 

Learn more about the IHRSA European Congress, October 17-20 in Seville, Spain. 

Reader Comments (1)

Social media becoming an essential platform to promote business or something.Its very useful tool for everyone.
Thanks for the article.
September 14, 2016 | Unregistered Commentergodaddy coupons

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