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Monday
Sep122016

U.S. Health Club Membership Reached High of 55.3 Million in 2015

Membership in U.S. health clubs reached an all-time high of 55.3 million in 2015, representing an annual growth rate of 3.3% over the past three years, according to the newly released IHRSA 2016 Health Club Consumer Report

The annual publication, which is based on a nationwide sample of more than 32,000 interviews, also found that another 9.1 million non-members exercised at clubs in 2015, bringing the total number of Americans utilizing health clubs to 64.4 million—also a record high. 

Exercise Habits of Millennials, Generation X and Boomers 

Health club usage and activity preferences vary widely across generational groups, a finding which club operators can consider in strategic positioning and program development.

Generation X is more likely to utilize resistance machines and treadmills, while Millennials are more likely to participate in yoga and cross-training programs. Boomers are more inclined to engage in Tai Chi and aquatic exercise. 

“As the Consumer Report bears out, distinctions in activity participation impact club preferences among consumers,” said Melissa Rodriguez, IHRSA’s senior research manager. “While Millennials opt for studios to engage in specific training formats, Generation X’ers are more likely to use fitness-only and multipurpose clubs for access to various training equipment.” 

About the 2016 Health Club Consumer Report 

Through several club applications, the 2016 Health Club Consumer Report guides club operators in leveraging such demographic trends in efforts to stand out from the competition. 

Owners of full-service health clubs may consider cultivating an offer that emphasizes group training and building a strong online presence in order to engage Millennials. Club operators who aim to target Boomers may not only offer relevant exercise programs, but also provide stellar in-person customer service and foster ongoing interactions with club staff.

Reader Comments (1)

This is valuable research and I always purchase a copy every year. Its another reason to get involved in IHRSA's ILC !! Thanks, Bryan
September 19, 2016 | Unregistered CommenterBryan O'ROurke

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