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Organizational Balance is Key for Successful Health Club Strategic Planning

Developing a solid strategic plan is a critical element of business success; however, your hiring process and your club’s objectives must also align to achieve your goals. 

Ultimately, it’s all about balance. 

“Make sure that when you’re hiring and setting up your organization, you’re thinking about it from a balance perspective for what skillsets and talents you need, because if you hire a bunch of people like yourself, you’ll fail,” said Bill McBride, president & CEO of Active Wellness and BMC3, during his Wednesday, August 3, IHRSA Institute session, “Strategic Planning for Health Club Executives.” 

McBride asked attendees to fill out a work-style assessment, which helped them determine if they were a “producer,” “administrator,” “entrepreneur,” or “integrator.” By understanding your work-style, a club executive can focus on their strengths and hire people who have other strengths. 

With a strategically curated team in place, health club leaders can then work toward executing their strategic plan. During the two-hour session, McBride offered the following advice:  

  • Execution without strategy is dangerous.
  • Strategy without execution is worse than meaningless—it causes a lack of faith.
  • Good strategy requires strong discipline. That might mean saying no to many good ideas so you can focus on the good ideas you already have.
  • Being great at one to three strategic initiatives is a stronger position than being mediocre at four to six strategies.  

“Good strategy is saying no to good ideas so you can do your other good ideas well,” he said. “You have to have good discipline on what you’re trying to accomplish, otherwise you’ll just keep waffling.”

Reader Comments (3)

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