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Everything You Need to Know About the 17th Annual IHRSA / Fitness Brasil 

We’re gearing up to head south to the 17th Annual IHRSA / Fitness Brasil, Latin America’s largest fitness industry conference and trade show, held in São Paulo, Brazil, September 1-3. 

Since Brazil has been struggling with an economic recession and political instability—all on top of the Summer Olympic Games—much of this year’s event will focus on change and transformation in the industry. The program is designed for all types and sizes of clubs—from established clubs to those that are just starting out in the industry. The program provides educational opportunities in a variety of interactive formats: traditional seminars, how-to sessions, and best practices. 

IHRSA is committed to investing in Latin America, which, with 55,809 health clubs, has more clubs than any other region worldwide, according to the IHRSA Global Report 2016. The Brazilian health club industry is the largest in Latin America by far, with 31,809 clubs and nearly 8 million total members. 

IHRSA / Fitness Brasil Keynote Presentations 

The current economic situation in Brazil is reflected in this year’s keynote presentations:  

  • Why and How the Economy Will Improve and Surprise Us After 2016: Ricardo Amorim, one of the country's leading experts in macroeconomics, will present in a clear and transparent way the available paths for Brazil and the world, in times of crisis and, as such, help with decision-making for our businesses. 
  • Happiness Leads to Profit: Márcio Fernandes, CEO of Elektro, explains his Innovative Management Philosophy, which is based on valuing ​​people and making business more sustainable. From former packer to Brazil's most highly rated executive by the employees themselves, with a 99% satisfaction rate, argues that it is possible to increase the profitability of a company without downsizing. Instead, it is necessary to create an efficient environment, with real growth opportunities for employees.
  • Making Innovation Happen: Rivadávia Drummond, one of the country's most sought-after speakers and former CEO of HSM, will bring to the table ideas about how to think and rethink our businesses. Drummond is a consultant, lecturer, and post doctoral professor who has taught at Harvard, Stanford, Darden, Dom Cabral, and Hong Kong. He is the author of books and articles on innovation, business models, and knowledge management.
  • A Life Worth Living: Clovis de Barros Filho, Ph.D., associate professor at the School of Communications and Arts of São Paulo University, will share his tips to lead a life worth living. To be human is to be ethical, because ethics is the activity of choosing the best life to live. In this talk, ethics, happiness, commitment, and quality are presented in a chain of ideas that moves and touches us. 

IHRSA / Fitness Brasil Live Coverage

We’ll be providing plenty of live coverage of the convention for those of you who can’t join us in São Paulo. Over the course of the event, we’ll be posting updates right here on the blog, as well as on Instagram, Facebook, and Twitter.

You can also check out the Fitness Brasil Facebook page and Fitness Brasil blog

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