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Friday
Jun102016

This Week in the Fitness Industry: Blink Fitness Hides Mirrors, Reebok Launches #TrainerTribute

Blink Fitness Hides Mirrors to Promote Good Health over Looks
Blink Fitness recently launched its “Monday Without Mirrors” program, a month-long initiative in which key mirrors in clubs will be covered in order to challenge members to think about how exercise makes them feel and not just how it makes them look. The effort is in the same vein as the “Every Body Happy” campaign, which the Equinox-owned company launched earlier this year. "Fitness has never been just about looking a certain way for us," Todd Magazine, president of Blink Fitness, said in a release. "Through our 'Monday Without Mirrors' initiative, we're encouraging our members to take a stand with us—that exercise is good for our health. It's good for our minds. It builds confidence. It's not just about what you see in the mirror." For more on Blink Fitness, read Todd Magazine’s interview in Club Business International. 

Team IHRSA Plays in NEHRSA's 35th Annual Golf Tournament

Some IHRSA staffers participated in NEHRSA's 35th Annual Golf Tournament on Thursday, June 9 at the Shining Rock Golf Club in Northbridge, MA. Joe Colotti (top right) from Executive Health & Sports Center as well the NEHRSA Board, addressed the crowd during the event.  

Reebok’s #TrainerTribute Campaign Recognizes Fitness Instructors
Reebok’s new #TrainerTribute campaign “pays homage to the professional fitness instructors who see and cultivate the limitless potential of their students,” according to a press release by the fitness brand. “Reebok argues that their contributions to society are as valuable as those made by healthcare providers and educators; they motivate their clients to be healthy and teach people how to lead an active, productive lifestyle.” On June 9, the series kicked off with a film focusing on boxing and combat-style training. The campaign will continue throughout 2016, with more films featuring other fitness disciplines, such as CrossFit and Studio. For the campaign, Reebok has partnered with Handstand, an app that locates nearby personal fitness trainers. All instructors that sign up to Handstand will automatically become members of ReebokONE, the brand’s global network of fitness trainers. 

Kids Running Programs Are on the Rise
New running programs are aiming to get children involved in the sport with the hope of making physical activity a part of their daily lives, reports The New York Times. Organizers of Global Running Day encouraged around a million children to pledge to run in the Million Kid Run on June 1, and Girls on the Run, a national organization that sponsors running programs, works to get girls into the sport from third through eighth grade. “There is no hard and fast rule for when kids can start running, said Dr. Danelle Fisher, the chair of pediatrics at Providence Saint John’s Health Center in Santa Monica, CA,” The Times reports. “The American Academy of Pediatrics recommends that children and teenagers should not be encouraged to run full marathons, and many races already restrict entry by age. Runners must be 12 years old to run one of the New York Road Runners’ half-marathons and 18 to run the New York City Marathon.”

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