The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.



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Strengthen Your Club’s Social Media & Digital Strategies at the IHRSA Institute

Digital tools such as search engine optimization, social networks, and mobile apps can be used to tell your health club’s story, build relationships with prospects and members, and increase brand loyalty. But, for many clubs, combining all of those elements into a cohesive digital and social media strategy can be a difficult task. 

“I’ve seen so many of the great clubs that have found the right person to [execute their new media] for them, that put a strategy in place to make it happen, and realize the benefit of social media,” says Frank Furness, author and consultant, Frank Furness & Associates. “A lot of clubs don’t understand the benefit of using new media, so they give it to someone who is doing it as just a part of their job, and it becomes less and less important because they’re doing their own job as well.”  

Furness will outline how new media can benefit health clubs in his IHRSA Institute session, “Social Media & Digital Strategies.” The Thursday, August 4 presentation will help attendees:    

  • Discover how to dominate the first page of Google to attract new members
  • Learn how to develop a 10 touch plan to retain members
  • Learn how to use Facebook, Google+, LinkedIn, Twitter, and YouTube to build and sell your club
  • Gain an understanding of how to use social media as a marketing tool
  • Explore what makes a great website and how to attract members and keep the interest of existing members  

“We’re going to go deeper and it will be a lot more personal,” says Furness, who will be presenting at the Institute for the second time. “Because it’s a small audience I can answer more questions and get more involved—sometimes I pull up audience members’ work and look at what they’ve got, which you can’t do with a bigger audience.” 

Those who attend the "Social Media & Digital Strategies" session will leave with strategies to engage current members, retain members, and even reach out to lost members through social media. 

“My first year at the IHRSA Institute was absolutely fantastic, mainly because of the quality of people who go,” Furness says. “They’re really high caliber, super intelligent—and the networking is fantastic—so you’re almost like a little IHRSA family by the end of the three days.”

Learn more about the IHRSA Institute, August 2-5 in Chapel Hill, NC.

Reader Comments (1)

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September 8, 2016 | Unregistered CommenterDigital Marketing Agency

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