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This Week in the Fitness Industry: CrossFit Members Spend More at the Gym

CrossFit Members Spend More at the Gym than Other Workout Enthusiasts
CrossFit members spend more than other types of gym-goers, according to insights from Cardlytics, an Atlanta marketing firm. The Wall Street Journal reports that Cardlytics analyzed the spending patterns of people who started going to gyms in the past year. They found that CrossFit members spent an average of $120 a month at the gym—more than the $99 monthly average spent by those who take boutique cycling classes and the $75/month spent by people who take yoga, Pilates, or barre. Members of traditional multipurpose health clubs spent less than $46/month. 

Blink Fitness Video Celebrates Body Diversity
Blink Fitness—a subsidiary of Equinox—bucked the trend of using toned models in health club advertising by creating “Every Body Happy,” a marketing campaign that celebrates diverse body types, AdAge reports. The effort includes a 30-second video featuring body parts running the spectrum of shapes and sizes. "Blink stands for something different and offers a more universally relatable approach to fitness, which this campaign represents," Ellen Roggemann, vice president of marketing, said in a statement. "'Fit' looks different on everyone and we celebrate that." The video is available on Blink’s website and will be promoted on its social media channels. It will also play in Blink’s 50-plus locations. 

Millennials and Seniors Least Likely to Use Wearable Fitness Trackers
Millennials and seniors are the least likely generations to use wearable fitness trackers, but for very different reasons, mobihealthnews reports. "Millennials were more likely to select cost as their reason for not wearing their devices," Christina Hoffman, vice president of quality and strategy at Medscape, said in a presentation at HIMSS16 in Las Vegas. "On the other end of the spectrum, the Silent Generation says the reason they don’t is because a doctor hasn’t recommended it. What’s the opportunity here? The implication is that Millennials might benefit from free devices and the older generations, if the doctor says to them, this might be helpful for you, they’ll do it." The results were derived from a survey of 2,600 WebMD users.

Adrenaline May Hold the Key to Reducing Cancer Risk
Adrenaline may be the reason regular exercise reduces the risk of cancer, The Economist reports. According to a new study, injecting mice that had cancerous tumors with epinephrine—a hormone commonly known as adrenaline—reduced the growth of tumors by 61% in mice that were not physically access and 74% in mice that exercised regularly. These findings suggest that epinephrine could be used as an anti-tumor drug. The study’s lead author “is not proposing that they should be a substitute for exercise in those who are merely lazy—not least because exercise brings benefits beyond curbing oncogenesis,” the article said. “But people who are too old or too ill to be active might thus gain exercise’s anticancer benefits without the need to get sweaty.”

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