The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.



From educational tools and events to promotional programs and public policy initiatives, IHRSA brings you success... by association!

Join | Renew
Pledge Your Support

Search IHRSA Blog
« IHRSA 2016 Attendees Join Randi Zuckerberg On Stage for Facebook Live Broadcast | Main | Top Social Media Moments of IHRSA 2016 »

Define, Measure, and Monitor Key Performance Indicators for Club Success

Daniel Gonzalez, chief financial officer for Universal Athletic Club, provided insights on how to use key performance indicators (KPI’s) for club success in his IHRSA 2016 session, “Key Performance Indicators and Your Bottom Line.”  

Gonzalez listed several reasons to define and monitor KPI’s as a club operator: 

  • Clearly define a path for your organization
  • Clarify performance expectations
  • Manage more objectively
  • Focus people’s attention on what is important
  • Run more effective meetings
  • Hold people accountable  

As a club executive, it’s important to keep two specific key traits in mind when understanding KPI’s. KPIs are both actionable and business results-driven. 

In order to choose the most effective KPI, Gonzalez emphasized the need to identify the primary business result or goal. Every employee should have an ongoing quantitative KPI or two in order to answer the question, “Did I have a productive day or week?” 

To determine effective KPIs for your club, Gonzalez offered seven characteristics of effective KPI’s: 

  1. Simple: Need to be both comprehended and measurable. KPI needs to prompt decision.
  2. Aligned: KPIs need to be developed from overall strategic goals of the organization and translated into actionable daily operational tasks.
  3. Relevant: Applicable to respective decision makers within various levels of the organization or department.
  4. Measurable: To analyze positive and negative variations from a goal.
  5. Achievable: KPI goal should be reasonable and attainable or else it may negatively impact team morale.
  6. Timely: Should be monitored and reported on a regular basis via a dashboard or other method.
  7. Visible: Goals are achieved more readily if staff members are aware of KPI’s and progress towards goals.  

In order to define a club’s KPIs, they should revolve around three goals: 

  1. Attract: Gain new prospects
  2. Sign: Acquire a new member
  3. Retain: Create loyal promoters 

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
All HTML will be escaped. Hyperlinks will be created for URLs automatically.