The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Thursday
Mar102016

4 Ways Attending IHRSA 2016 Will Strengthen Your Personal Training Business

Personal trainers are among a health club’s strongest assets—they forge relationships with members, foster a sense of community, and—above all—deliver results. But many personal trainers aren’t as profitable as they could be—they're experts in fitness, not business. 

That’s why IHRSA 2016, March 21-24 in Orlando, offers a wide-range of educational sessions, seminars, and roundtables geared specifically to personal trainers and health club operators looking to strengthen their personal training program. Here are the top four ways attending IHRSA 2016 will benefit your business.

 

1. Master the Personal Training Sales Process 

IHRSA 2016’s “Fitness & Personal Training/Programming” track is chalk-full of expert-led sessions that will provide you with skills and strategies to better sell your business. 

For example, Steve Satin, president and founder of Satin Wellness, will present “Strength to Sell: Proven Strategies to Sell Personal Training” on Monday, March 21. In the hour-long session, he’ll teach attendees to overcome common barriers to selling personal training and share strategies guaranteed to boost revenue. 

Also on Monday, Brandon Jonker, operations director for Discover Strength, will give attendees actionable tools to increase their personal training profitability in his session, “Implementing the Tools to Build a Profitable Personal Training Department.” 

“People will 100% walk away from my presentation with six tangible tools that they can implement the next day in their club, business, or department,” Jonker says. “They’re great ideas that are proven to increase profitability in their club.” 

2. Get Hands-on Experience Using New Technologies in Exercise Equipment 

The IHRSA Trade Show is the largest event of its kind in the health and fitness industry. This year is on track to be one of the biggest yet, with more than 400 exhibitors showcasing their products and services in a dynamic, thriving, high-energy environment spread over two full days (March 22 and 23). 

You can be the first to see the newest models of your favorite fitness equipment—many announced for the first time at the show. 

At the Trade Show, you can sample the latest cardio and strength machines equipped with the most cutting-edge digital electronics and ergonomic designs that will benefit your clients. And don’t forget to attend an Early Morning Workout session, where you will get your heart pumping and experience hot, new group exercise classes. 

3. Earn Continuing Education Credits (CECs) from the Industry’s Leading Organizations 

Strengthen your qualifications while learning how to improve all aspects of your training services. The following organizations will be offering CECs at IHRSA 2016: 

  • Aerobics & Fitness Association of America (AFAA)
  • American Council on Exercise (ACE)
  • Cooper Institute
  • International Fitness Professionals Association (IFPA)
  • National Academy of Sports Medicine (NASM)
  • National Council on Strength & Fitness (NCSF)
  • National Exercise & Sports Trainers Association (NESTA)
  • National Federation of Professional Trainers (NFPT)
  • National Strength & Conditioning Association (NSCA)
  • SCW Fitness Education (SCW)

4. Network with Fellow Fitness Professionals from All Over the World 

We’re expecting around 13,000 fitness professionals from 80 countries to convene on Orlando for IHRSA 2016, and there will be dozens of networking opportunities to meet and share strategies with other personal trainers. 

You spend all year strengthening your clients’ bodies, so now it’s time to focus on strengthening your business! Register now and use discount code FLSOC to receive free admission to the Trade Show.

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