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IHRSA 2016 Session Spotlight: Build a Profitable Personal Training Department

If you’re looking to increase the profitability of your personal training program, Brandon Jonker, operations director for Discover Strength, will provide actionable tools to help you do just that during his IHRSA 2016 session, “Implementing the Tools to Build a Profitable Personal Training Department.” 

“The biggest challenges that health clubs face when it comes to personal training is not necessarily ideas or concepts, but literally ‘the how’ behind executing them,” he says. “They might have a great idea or a great program, but 'the how’ is where most personal training companies drop the ball.” 

Jonker himself has mastered “the how” at Discover Strength—thanks to his tools, the Minneapolis, MN-based company’s personal training sales closing ratio increased from 50% to 71% in the past 2 years. 

In his Monday, March 21 session in Orlando, Jonker will provide those tools to assist operators in hiring the right trainers, identifying their ideal client demographics, getting those target clients in the door, enhancing client retention, holding staff accountable, and more.   

The session’s key learning objectives are:  

  • Review a comprehensive system for both assessing employee performance as well as providing ongoing coaching and feedback
  • Obtain the tools to teach your trainers how to seek and obtain personal training leads
  • Discover the five-step process for closing more personal training sales
  • Learn the five key steps to improving client retention
  • Learn how to create and sustain ongoing peer-to-peer accountability ultimately leading to a stronger team, culture, and bottom-line results  

“People will 100% walk away from my presentation with six tangible tools that they can implement the next day in their club, business, or department,” he says. “They’re great ideas that are proven to increase profitability in their club.”

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